{"id":9449,"date":"2023-04-12T14:41:32","date_gmt":"2023-04-12T12:41:32","guid":{"rendered":"https:\/\/www.collabim.cz\/akademie\/?p=9449"},"modified":"2024-04-06T23:44:13","modified_gmt":"2024-04-06T21:44:13","slug":"e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/","title":{"rendered":"E-commerce: V\u00fdznam, druhy, fungov\u00e1n\u00ed a v\u0161e, co pot\u0159ebujete v\u011bd\u011bt"},"content":{"rendered":"<p>Zbo\u017e\u00ed \u010di slu\u017ebu u\u017e dnes nezakoup\u00edte v\u00fdhradn\u011b v\u00a0kamenn\u00fdch prodejn\u00e1ch. S\u00a0rozvojem technologi\u00ed a st\u00e1le se zvy\u0161uj\u00edc\u00ed pot\u0159ebou lid\u00ed uspo\u0159it \u010das, se obchodn\u00ed transakce p\u0159esouvaj\u00ed do sv\u011bta jedni\u010dek a nul \u2013 do prost\u0159ed\u00ed internetu.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">V tomto \u010dl\u00e1nku se dozv\u00edte<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #08b184;color:#08b184\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #08b184;color:#08b184\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/#Co_to_je_e-commerce\" >Co to je e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/#Typy_e-commerce\" >Typy e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/#Vyhody_a_nevyhody_e-commerce\" >V\u00fdhody a nev\u00fdhody e-commerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/#Druhy_zbozi_ktere_lze_prodavat_online\" >Druhy zbo\u017e\u00ed, kter\u00e9 lze prod\u00e1vat online<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/#E-commerce_platformy\" >E-commerce platformy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/#Pouzite_zdroje\" >Pou\u017eit\u00e9 zdroje<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Co_to_je_e-commerce\"><\/span>Co to je e-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>E-commerce<\/strong>, \u010dili <em>elektronick\u00fd obchod<\/em>, ozna\u010duje n\u00e1kup a prodej zbo\u017e\u00ed \u010di slu\u017eeb na internetu zahrnuj\u00edc\u00ed v\u00edce ne\u017e jeden subjekt. Sou\u010d\u00e1st\u00ed je tak\u00e9 p\u0159evod finan\u010dn\u00edch prost\u0159edk\u016f nebo dat v online prost\u0159ed\u00ed za \u00fa\u010delem zpracov\u00e1n\u00ed transakce.<\/p>\n<p>Obchodn\u00ed transakce v\u00a0prost\u0159ed\u00ed e-commerce prob\u00edhaj\u00ed <strong>p\u0159es po\u010d\u00edta\u010de, chytr\u00e9 telefony, tablety a dal\u0161\u00ed za\u0159\u00edzen\u00ed<\/strong>. Online transakce prob\u00edhaj\u00edc\u00ed p\u0159es mobiln\u00ed za\u0159\u00edzen\u00ed jsou pak zn\u00e1m\u00e9 tak\u00e9 jako <em>m-commerce<\/em>. Proto\u017ee se p\u0159edpokl\u00e1d\u00e1, \u017ee <em>m-commerce<\/em> bude v roce 2023 tvo\u0159it v\u00edce ne\u017e\u00a043 % celkov\u00fdch maloobchodn\u00edch prodej\u016f elektronick\u00e9ho obchodu, je nezbytn\u00e9 m\u00edt sv\u016fj internetov\u00fd obchod optimalizovan\u00fd i pro mobily.<\/p>\n<p>Prost\u0159ednictv\u00edm elektronick\u00e9ho obchodu dnes zakoup\u00edte t\u00e9m\u011b\u0159 cokoliv, a proto se jedn\u00e1 o vysoce konkuren\u010dn\u00ed prost\u0159ed\u00ed. Jen v\u00a0\u010cesk\u00e9 republice aktu\u00e1ln\u011b nab\u00edz\u00ed sv\u016fj sortiment z\u00e1kazn\u00edk\u016fm <strong>v\u00edce ne\u017e 50\u00a0000 e-shop\u016f<\/strong>.<\/p>\n<p>Transakce v\u00a0prost\u0159ed\u00ed e-commerce prob\u00edhaj\u00ed velmi jednodu\u0161e. Z\u00e1kazn\u00edk uskute\u010dn\u00ed objedn\u00e1vku na\u00a0e-shopu prost\u0159ednictv\u00edm webov\u00e9ho prohl\u00ed\u017ee\u010de a data o n\u00ed jsou n\u00e1sledn\u011b p\u0159ed\u00e1na backend syst\u00e9mu \u2013 <strong>platform\u011b elektronick\u00e9ho obchodu<\/strong>. Toto <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/cms-content-management-system-co-to-je\/\">CMS<\/a> pak prov\u00e1d\u00ed n\u00e1sleduj\u00edc\u00ed \u00fakony:<\/p>\n<ul>\n<li>p\u0159\u00edjem objedn\u00e1vky,<\/li>\n<li>aktualizace a monitoring skladov\u00fdch z\u00e1sob,<\/li>\n<li>potvrzen\u00ed o obdr\u017een\u00ed finan\u010dn\u00edch prost\u0159edk\u016f,<\/li>\n<li>zasl\u00e1n\u00ed ozn\u00e1men\u00ed o \u00fasp\u011b\u0161n\u00e9m vy\u0159\u00edzen\u00ed objedn\u00e1vky z\u00e1kazn\u00edkovi,<\/li>\n<li>p\u0159ed\u00e1n\u00ed informac\u00ed o z\u00e1silce p\u0159epravci nebo pokyn ke zp\u0159\u00edstupn\u011bn\u00ed z\u00e1kazn\u00edkem zaplacen\u00e9 slu\u017eby.<\/li>\n<\/ul>\n<p>E-commerce je jednou ze sou\u010d\u00e1st\u00ed <strong>e-business<\/strong>, co\u017e je pojem ozna\u010duj\u00edc\u00ed podnik\u00e1n\u00ed na internetu. E-business zahrnuje krom\u011b samotn\u00e9ho elektronick\u00e9ho obchodov\u00e1n\u00ed tak\u00e9 komunikaci se z\u00e1kazn\u00edky, dodavateli a dal\u0161\u00edmi subjekty, elektronickou v\u00fdm\u011bnu dat, zaji\u0161t\u011bn\u00ed z\u00e1sobov\u00e1n\u00ed apod.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Typy_e-commerce\"><\/span>Typy e-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Podle toho, jak\u00e9 subjekty se transakce \u00fa\u010dastn\u00ed, lze elektronick\u00e9 obchodov\u00e1n\u00ed rozd\u011blit na n\u011bkolik z\u00e1kladn\u00edch model\u016f. Pod\u00edvejme se nyn\u00ed, jak\u00e9 druhy e-commerce rozli\u0161ujeme a \u010d\u00edm jsou specifick\u00e9.<\/p>\n<h3>B2C: Business to Consumer<\/h3>\n<p>B2C je nejb\u011b\u017en\u011bj\u0161\u00edm modelem e-commerce a ozna\u010duje maloobchodn\u00ed prodej. <em>Business to Consumer<\/em> tedy zahrnuje situace, kdy <strong>spole\u010dnosti prod\u00e1vaj\u00ed zbo\u017e\u00ed \u010di slu\u017ebu kone\u010dn\u00e9mu spot\u0159ebiteli<\/strong>, tj. b\u011b\u017en\u00fd n\u00e1kup z\u00e1kazn\u00edka na e-shopu.<\/p>\n<h3>B2B: Business to Business<\/h3>\n<p>Model B2B ozna\u010duje elektronickou v\u00fdm\u011bnu produkt\u016f, slu\u017eeb nebo informac\u00ed <strong>mezi obchodn\u00edmi spole\u010dnostmi<\/strong>. Pat\u0159\u00ed <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/search-engine-marketing-co-to-je-sem-a-nejlepsi-postupy-pro-rok-2023\/\" data-internallinksmanager029f6b8e52c=\"42\" title=\"Search Engine Marketing: Co to je SEM a nejlep\u0161\u00ed postupy pro rok 2023\">sem<\/a> zpravidla transakce mezi v\u00fdrobcem a velkoobchodem nebo velkoobchodem a maloobchodem. Takov\u00e9 transakce obvykle zahrnuj\u00ed prodej surovin \u010di software.<\/p>\n<h3>B2G: Business to Government<\/h3>\n<p>B2G, nebo tak\u00e9 B2A (<em>Business to Administration<\/em>) ozna\u010duje situace, kdy <strong>obchodn\u00ed spole\u010dnosti poskytuj\u00ed zbo\u017e\u00ed \u010di slu\u017eby ve\u0159ejn\u00e9 spr\u00e1v\u011b<\/strong>, vl\u00e1dn\u00edm org\u00e1n\u016fm, \u00fa\u0159ad\u016fm \u010di vl\u00e1dn\u00edm organizac\u00edm. Tak\u00e9 sem ale spad\u00e1 elektronick\u00e1 komunikace mezi firmami a \u00fa\u0159ady, nap\u0159\u00edklad elektronick\u00e9 pod\u00e1n\u00ed da\u0148ov\u00e9ho p\u0159izn\u00e1n\u00ed nebo datov\u00e9 schr\u00e1nky.<\/p>\n<h3>C2C: Consumer to Consumer<\/h3>\n<p>Elektronick\u00fd obchod C2C ozna\u010duje <strong>prodej zbo\u017e\u00ed \u010di slu\u017eby mezi dv\u011bma spot\u0159ebiteli<\/strong>. To prob\u00edh\u00e1 zpravidla na elektronick\u00fdch tr\u017ei\u0161t\u00edch jako je eBay, Facebook Marketplace nebo Aukro. Vzhledem k tomu, \u017ee ka\u017ed\u00e1 ze jmenovan\u00fdch platforem je spravov\u00e1na firmou, mohla by se tato forma elektronick\u00e9ho obchodov\u00e1n\u00ed tak\u00e9 naz\u00fdvat C2B2C, tedy spot\u0159ebitel\u2013podnikatel\u2013spot\u0159ebitel.<\/p>\n<h3>C2B: Consumer to Business<\/h3>\n<p>Consumer to Business ozna\u010duje situaci, kdy <strong>spot\u0159ebitel nab\u00edz\u00ed zbo\u017e\u00ed nebo slu\u017eby obchodn\u00ed spole\u010dnosti<\/strong>. Typicky se jedn\u00e1 o influencery nebo blogery, kter\u00e9 spole\u010dnost odm\u011b\u0148uje za recenze a propagaci na soci\u00e1ln\u00edch s\u00edt\u00edch pen\u011bzi nebo zbo\u017e\u00edm\/slu\u017ebami zdarma.<\/p>\n<h3>C2G: Consumer to Government<\/h3>\n<p>C2G, nebo tak\u00e9 C2A (<em>Consumer to Administration<\/em>), ozna\u010duje <strong>transakce prov\u00e1d\u011bn\u00e9 mezi spot\u0159ebiteli a ve\u0159ejnou spr\u00e1vou<\/strong>. Vl\u00e1da z\u0159\u00eddkakdy nakupuje zbo\u017e\u00ed nebo slu\u017eby od spot\u0159ebitel\u016f, ale ti \u010dasto vyu\u017e\u00edvaj\u00ed elektronickou komunikaci a prov\u00e1d\u011bj\u00ed platby v\u00a0oblasti dan\u00ed nebo soci\u00e1ln\u00edho poji\u0161t\u011bn\u00ed.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Vyhody_a_nevyhody_e-commerce\"><\/span>V\u00fdhody a nev\u00fdhody e-commerce<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ze srovn\u00e1n\u00ed e-commerce s\u00a0kamenn\u00fdmi obchody n\u00e1m vyplyne hned <strong>n\u011bkolik v\u00fdhod i nev\u00fdhod elektronick\u00e9ho obchodov\u00e1n\u00ed<\/strong>. Pod\u00edvejme se na n\u011b bl\u00ed\u017ee.<\/p>\n<h3>V\u00fdhody<\/h3>\n<ul>\n<li>Pohodln\u00fd semipasivn\u00ed p\u0159\u00edjem pro vlastn\u00edky e-shopu,<\/li>\n<li>snadn\u00e9, pohodln\u00e9 a dostupn\u00e9 nakupov\u00e1n\u00ed pro z\u00e1kazn\u00edky,<\/li>\n<li>\u00faspora \u010dasu pro z\u00e1kazn\u00edky,<\/li>\n<li>v\u011bt\u0161\u00ed potenci\u00e1l v\u00fdd\u011blku, jeliko\u017e nejsme omezeni lokalitou (z\u00e1silku lze poslat kamkoliv),<\/li>\n<li>eliminace n\u00e1klad\u016f na pron\u00e1jem prostor, provoz a \u00fadr\u017ebu,<\/li>\n<li>obrovsk\u00fd marketingov\u00fd dosah.<\/li>\n<\/ul>\n<h3>Nev\u00fdhody<\/h3>\n<ul>\n<li>\u017d\u00e1dn\u00fd osobn\u00ed kontakt se z\u00e1kazn\u00edkem, tzn. omezen\u00fd z\u00e1kaznick\u00fd servis,<\/li>\n<li>z\u00e1kazn\u00edci si nemohou zbo\u017e\u00ed p\u0159ed koup\u00ed prohl\u00e9dnout,<\/li>\n<li>riziko v\u00fdpadku <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">webov\u00fdch str\u00e1nek<\/a> nebo jejich napaden\u00ed hackery,<\/li>\n<li>siln\u00e1 z\u00e1vislost na p\u0159epravc\u00edch a kvalit\u011b jejich slu\u017eeb,<\/li>\n<li>n\u00e1klady na dopravu a sklad,<\/li>\n<li>vysok\u00e1 konkurence.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Druhy_zbozi_ktere_lze_prodavat_online\"><\/span>Druhy zbo\u017e\u00ed, kter\u00e9 lze prod\u00e1vat online<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Jak jsme ji\u017e nazna\u010dili v\u00fd\u0161e, p\u0159edm\u011btem elektronick\u00e9ho obchodov\u00e1n\u00ed je zbo\u017e\u00ed nebo slu\u017eba. V\u00a0praxi se ale setk\u00e1te se t\u0159emi druhy zbo\u017e\u00ed, kter\u00e9 lze prod\u00e1vat online:<\/p>\n<ul>\n<li><strong>fyzick\u00e9 zbo\u017e\u00ed<\/strong> \u2013 pen\u00edze se sm\u011b\u0148uj\u00ed za zbo\u017e\u00ed, kter\u00e9 m\u00e1 fyzickou podobu (zbo\u017e\u00ed dlouhodob\u00e9 spot\u0159eby jako nap\u0159. elektronika nebo spot\u0159ebn\u00ed zbo\u017e\u00ed, nap\u0159. potraviny)<\/li>\n<li><strong>digit\u00e1ln\u00ed obsah<\/strong> \u2013 n\u00e1kup zbo\u017e\u00ed, kter\u00e9 nem\u00e1 fyzickou podobu a existuje pouze v\u00a0digit\u00e1ln\u00ed podob\u011b, nap\u0159. software, audio a video soubory, e-knihy atd.,<\/li>\n<li><strong>slu\u017eby<\/strong> \u2013 v\u00fdm\u011bna pen\u011b\u017en\u00edch prost\u0159edk\u016f za uspokojen\u00ed pot\u0159eby z\u00e1kazn\u00edka, nap\u0159. vzd\u011bl\u00e1v\u00e1n\u00ed, poradenstv\u00ed nebo SEO slu\u017eby.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"E-commerce_platformy\"><\/span>E-commerce platformy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>P\u0159i volb\u011b e-commerce platformy, na kter\u00e9 pob\u011b\u017e\u00ed v\u00e1\u0161 budouc\u00ed elektronick\u00fd obchod, m\u00e1te na v\u00fdb\u011br ze <strong>3 mo\u017enost\u00ed<\/strong>:<\/p>\n<ul>\n<li>open source (otev\u0159en\u00e9) platformy,<\/li>\n<li>krabicov\u00e1 (komer\u010dn\u00ed) \u0159e\u0161en\u00ed, nap\u0159. <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/zaciname-s-optimalizaci-e-shopu-na-platforme-shoptet\/\">Shoptet<\/a>,<\/li>\n<li>\u0159e\u0161en\u00ed na m\u00edru.<\/li>\n<\/ul>\n<p>Pokud s\u00a0elektronick\u00fdm obchodov\u00e1n\u00edm teprve za\u010d\u00edn\u00e1te, nejlep\u0161\u00ed volbou pro v\u00e1s bude otev\u0159en\u00e1 platforma nebo je\u0161t\u011b l\u00e9pe krabicov\u00e9 \u0159e\u0161en\u00ed. Open source platformy jsou toti\u017e \u010dasto nestabiln\u00ed. Pr\u00e1v\u011b <strong>Shoptet<\/strong> je obl\u00edben\u00e9 e-shopov\u00e9 \u0159e\u0161en\u00ed s\u00a0mnoha u\u017eite\u010dn\u00fdmi funkcemi, kter\u00e9 z\u00edsk\u00e1te za velmi p\u0159\u00edjemnou cenu. \u0158e\u0161en\u00ed na m\u00edru je pak velkou investic\u00ed, kter\u00e1 se pro za\u010d\u00ednaj\u00edc\u00ed e-shopy obvykle nevyplat\u00ed.<\/p>\n<p>Z\u00e1v\u011brem si projd\u011bte <strong>n\u011bkolik konkr\u00e9tn\u00edch p\u0159\u00edklad\u016f<\/strong> hojn\u011b pou\u017e\u00edvan\u00fdch e-shopov\u00fdch platforem, kter\u00e9 spadaj\u00ed mezi open source nebo krabicov\u00e1 \u0159e\u0161en\u00ed.<\/p>\n<p><strong>Open source platformy:<\/strong><\/p>\n<ul>\n<li>PrestaShop,<\/li>\n<li>WooCommerce,<\/li>\n<li>Magento,<\/li>\n<li>OpenCart,<\/li>\n<li>Wix,<\/li>\n<li>Drupal Commerce,<\/li>\n<li>Joomla! atd.<\/li>\n<\/ul>\n<p><strong>Krabicov\u00e1 \u0159e\u0161en\u00ed:<\/strong><\/p>\n<ul>\n<li>Upgates,<\/li>\n<li>Shoptet,<\/li>\n<li>Shopify,<\/li>\n<li>Webnode,<\/li>\n<li>Eshop-rychle a dal\u0161\u00ed.<\/li>\n<\/ul>\n<p>Autor: <a href=\"https:\/\/www.seoprakticky.cz\/\" target=\"_blank\" rel=\"noopener\">SEOPRAKTICKY.CZ<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pouzite_zdroje\"><\/span>Pou\u017eit\u00e9 zdroje<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ol>\n<li>What is E-Commerce? Definition and Meaning.\u00a0<em>Purchase Intent Data for Enterprise Tech Sales and Marketing &#8211; TechTarget<\/em>[online]. Dostupn\u00e9 z:\u00a0<a href=\"https:\/\/www.techtarget.com\/searchcio\/definition\/e-commerce\" target=\"_blank\" rel=\"noopener\">https:\/\/www.techtarget.com\/searchcio\/definition\/e-commerce<\/a><\/li>\n<li>Ecommerce Defined: Types, History, and Examples.\u00a0<em>Investopedia<\/em>[online]. Dostupn\u00e9 z:\u00a0<a href=\"https:\/\/www.investopedia.com\/terms\/e\/ecommerce.asp\" target=\"_blank\" rel=\"noopener\">https:\/\/www.investopedia.com\/terms\/e\/ecommerce.asp<\/a><\/li>\n<li>What Is Ecommerce? Definition, Types, Advantages, and Disadvantages.\u00a0<em>Sell on Amazon | Build Your Ecommerce Business<\/em>[online]. Copyright \u00a9 2023, Amazon.comServices LLC. [cit. 12.04.2023]. Dostupn\u00e9 z:\u00a0<a href=\"https:\/\/sell.amazon.com\/learn\/what-is-ecommerce\" target=\"_blank\" rel=\"noopener\">https:\/\/sell.amazon.com\/learn\/what-is-ecommerce<\/a><\/li>\n<li>What is e-commerce 2023? Definition, Benefits, Types, Examples.\u00a0<em>The Future of Commerce<\/em>[online]. Dostupn\u00e9 z:\u00a0<a href=\"https:\/\/www.the-future-of-commerce.com\/2020\/01\/19\/what-is-e-commerce-definition-examples\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.the-future-of-commerce.com\/2020\/01\/19\/what-is-e-commerce-definition-examples\/<\/a><\/li>\n<li>Stav e-commerce v \u010cR v roce 2022.\u00a0<em>Stav e-commerce v \u010cR v roce 2022<\/em>[online]. Copyright \u00a9 Shoptet, a.s. V\u0161echna pr\u00e1va vyhrazena [cit. 12.04.2023]. Dostupn\u00e9 z:\u00a0<a href=\"https:\/\/www.ceska-ecommerce.cz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.ceska-ecommerce.cz\/<\/a><\/li>\n<li>Rise of Mcommerce: Mobile Ecommerce Shopping Stats &amp; Trends in 2023.\u00a0<em>Unlock digital opportunities with the world\u2019s most trusted forecasts, analysis, and benchmarks. &#8211; Insider Intelligence<\/em>[online]. Copyright \u00a9 [cit. 12.04.2023]. Dostupn\u00e9 z:\u00a0<a href=\"https:\/\/www.insiderintelligence.com\/insights\/mobile-commerce-shopping-trends-stats\/?initialSessionID=132-6947441-5958158&amp;ld=NSGoogle&amp;ldStackingCodes=NSGoogle\" target=\"_blank\" rel=\"noopener\">https:\/\/www.insiderintelligence.com\/insights\/mobile-commerce-shopping-trends-stats\/?initialSessionID=132-6947441-5958158&amp;ld=NSGoogle&amp;ldStackingCodes=NSGoogle<\/a><\/li>\n<li class=\"quote\">What Is Ecommerce? Definition and Guide (2023).\u00a0<i>Start and grow your e-commerce business &#8211; 3-Day Free Trial &#8211; Shopify USA<\/i>\u00a0[online]. Dostupn\u00e9 z:\u00a0<a href=\"https:\/\/www.shopify.com\/blog\/what-is-ecommerce\" target=\"_blank\" rel=\"noopener\">https:\/\/www.shopify.com\/blog\/what-is-ecommerce<\/a><\/li>\n<li class=\"quote\"><span style=\"font-size: 1rem;\">Difference between E-Commerce and E-Business &#8211; GeeksforGeeks.\u00a0<\/span><i style=\"font-size: 1rem;\">GeeksforGeeks | A computer science portal for geeks<\/i><span style=\"font-size: 1rem;\">\u00a0[online]. Dostupn\u00e9 z:\u00a0<\/span><a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/www.geeksforgeeks.org\/difference-between-e-commerce-and-e-business\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.geeksforgeeks.org\/difference-between-e-commerce-and-e-business\/<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Zbo\u017e\u00ed \u010di slu\u017ebu u\u017e dnes nezakoup\u00edte v\u00fdhradn\u011b v\u00a0kamenn\u00fdch prodejn\u00e1ch. S\u00a0rozvojem technologi\u00ed a st\u00e1le se zvy\u0161uj\u00edc\u00ed pot\u0159ebou lid\u00ed uspo\u0159it \u010das, se obchodn\u00ed transakce p\u0159esouvaj\u00ed do sv\u011bta jedni\u010dek a nul \u2013 do prost\u0159ed\u00ed internetu. Co to je e-commerce E-commerce, \u010dili elektronick\u00fd obchod, ozna\u010duje n\u00e1kup a prodej zbo\u017e\u00ed \u010di slu\u017eeb na internetu zahrnuj\u00edc\u00ed v\u00edce ne\u017e jeden subjekt. Sou\u010d\u00e1st\u00ed&#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":12,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[270],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-commerce: V\u00fdznam, druhy, fungov\u00e1n\u00ed a v\u0161e, co pot\u0159ebujete v\u011bd\u011bt \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"E-commerce: V\u00fdznam, druhy, fungov\u00e1n\u00ed a v\u0161e, co pot\u0159ebujete v\u011bd\u011bt \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. Kompletn\u00ed n\u00e1vody od nejpou\u017e\u00edvan\u011bj\u0161\u00edho SEO n\u00e1stroje v \u010cR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-commerce: V\u00fdznam, druhy, fungov\u00e1n\u00ed a v\u0161e, co pot\u0159ebujete v\u011bd\u011bt \u21d2 Collabim.cz \u2714\ufe0f\" \/>\n<meta property=\"og:description\" content=\"E-commerce: V\u00fdznam, druhy, fungov\u00e1n\u00ed a v\u0161e, co pot\u0159ebujete v\u011bd\u011bt \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. Kompletn\u00ed n\u00e1vody od nejpou\u017e\u00edvan\u011bj\u0161\u00edho SEO n\u00e1stroje v \u010cR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Akademie Collabim\" \/>\n<meta property=\"article:published_time\" content=\"2023-04-12T12:41:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-06T21:44:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/10\/social-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#website\",\"url\":\"https:\/\/www.collabim.cz\/akademie\/\",\"name\":\"SEO Akademie Collabim\",\"description\":\"V\\u0161e, co jste cht\\u011bli o SEO v\\u011bd\\u011bt\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.collabim.cz\/akademie\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/#webpage\",\"url\":\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/\",\"name\":\"E-commerce: V\\u00fdznam, druhy, fungov\\u00e1n\\u00ed a v\\u0161e, co pot\\u0159ebujete v\\u011bd\\u011bt \\u21d2 Collabim.cz \\u2714\\ufe0f\",\"isPartOf\":{\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#website\"},\"datePublished\":\"2023-04-12T12:41:32+00:00\",\"dateModified\":\"2024-04-06T21:44:13+00:00\",\"author\":{\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#\/schema\/person\/7e2c71635a677c78886c40f1d49a46f5\"},\"description\":\"E-commerce: V\\u00fdznam, druhy, fungov\\u00e1n\\u00ed a v\\u0161e, co pot\\u0159ebujete v\\u011bd\\u011bt \\u21d2 v\\u0161e co pot\\u0159ebujete v\\u011bd\\u011bt \\u2714\\ufe0f SEO rady \\u2714\\ufe0f a SEO tipy. Kompletn\\u00ed n\\u00e1vody od nejpou\\u017e\\u00edvan\\u011bj\\u0161\\u00edho SEO n\\u00e1stroje v \\u010cR.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\\u00davod\",\"item\":\"https:\/\/www.collabim.cz\/akademie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"E-commerce: V\\u00fdznam, druhy, fungov\\u00e1n\\u00ed a v\\u0161e, co pot\\u0159ebujete v\\u011bd\\u011bt\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#\/schema\/person\/7e2c71635a677c78886c40f1d49a46f5\",\"name\":\"hostuj\\u00edc\\u00ed autor\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#personlogo\",\"inLanguage\":\"cs\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c505ae1a8914833ff0629fb5e568755d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c505ae1a8914833ff0629fb5e568755d?s=96&d=mm&r=g\",\"caption\":\"hostuj\\u00edc\\u00ed autor\"},\"url\":\"https:\/\/www.collabim.cz\/akademie\/author\/host\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/posts\/9449"}],"collection":[{"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/comments?post=9449"}],"version-history":[{"count":2,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/posts\/9449\/revisions"}],"predecessor-version":[{"id":11050,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/posts\/9449\/revisions\/11050"}],"wp:attachment":[{"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/media?parent=9449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/categories?post=9449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/tags?post=9449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}