{"id":9142,"date":"2022-08-10T12:42:42","date_gmt":"2022-08-10T10:42:42","guid":{"rendered":"https:\/\/www.collabim.cz\/akademie\/?p=9142"},"modified":"2024-03-06T14:33:27","modified_gmt":"2024-03-06T13:33:27","slug":"same-zkratky-ospet-market-dominator-swt-klice-aneb-novinky-v-seo-collabim-svete","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/same-zkratky-ospet-market-dominator-swt-klice-aneb-novinky-v-seo-collabim-svete\/","title":{"rendered":"Sam\u00e9 zkratky: OSPET, Market domin\u00e1tor, SWT kl\u00ed\u010de aneb novinky v SEO-Collabim-sv\u011bt\u011b"},"content":{"rendered":"

Posledn\u00ed dva m\u011bs\u00edce se nesly ve jm\u00e9nu n\u00e1v\u0161t\u011bvnosti<\/em>, alespo\u0148 tak bychom to zhodnotili. A\u0165 u\u017e se jednalo o webin\u00e1\u0159 s Richardem Kla\u010dkem z agentury Taste<\/em>, ve kter\u00e9m jste m\u011bli mo\u017enost sledovat srovn\u00e1n\u00ed n\u00e1stroj\u016f pro simulaci zlep\u0161en\u00ed pozic<\/em> a odhad potenci\u00e1ln\u00edch tr\u017eeb<\/em>, nebo webin\u00e1\u0159, na n\u011bm\u017e jsme p\u0159edstavili n\u00e1\u0161 nov\u00fd n\u00e1stroj Market domin\u00e1tor<\/em>, \u010di p\u0159id\u00e1n\u00ed nov\u00e9ho sloupce na p\u0159ehled str\u00e1nek<\/em>, kter\u00fd v\u00e1m zobraz\u00ed, jak\u00e1 kl\u00ed\u010dov\u00e1 slova<\/a> m\u00e1te se str\u00e1nkou propojen\u00e9.<\/p>\n

Webin\u00e1\u0159 s Richardem Kla\u010dkem z Taste<\/strong><\/h3>\n

15.6.2022 ve 13 hodin zapo\u010dal webin\u00e1\u0159 Taste & Collabim: OSPET + simul\u00e1tor zlep\u0161en\u00ed n\u00e1v\u0161t\u011bvnosti\/tr\u017eeb<\/em> v \u010dele s Richardem Kla\u010dkem z agentury Taste a Daliborem Jaro\u0161em z Collabimu.<\/p>\n

Webin\u00e1\u0159 se t\u00fdkal predikce n\u00e1v\u0161t\u011bvnosti a tr\u017eeb v SEO. Richard s Daliborem spole\u010dn\u011b rozebrali rozd\u00edly mezi simul\u00e1torem pozic v Collabimu<\/em> a OSPETem agentury Taste<\/em>, kter\u00fd si klade za c\u00edl odhad potenci\u00e1lu v SEO<\/em>. Pokud jste se nemohli \u00fa\u010dastnit a p\u0159esto byste si p\u0159\u00e1li webin\u00e1\u0159 zhl\u00e9dnout, z\u00e1znam najdete na tomto odkazu<\/a>.<\/p>\n

P\u0159edstavujeme v\u00e1m nov\u00fd n\u00e1stroj Market domin\u00e1tor<\/strong><\/h3>\n

Umis\u0165ujete se na prvn\u00ed str\u00e1nce a p\u0159esto na v\u00e1\u0161 web<\/a> m\u00e1lokdo zav\u00edt\u00e1?<\/em> M\u00e1te vysok\u00e9 pozice, ale p\u0159esto nikdo neklepe na virtu\u00e1ln\u00ed dve\u0159e va\u0161eho eshopu?<\/em><\/p>\n

To se m\u016f\u017ee st\u00e1t, pokud kl\u00ed\u010dov\u00e1 slova<\/a>, na kter\u00e1 se umis\u0165ujete, maj\u00ed n\u00edzkou hledanost<\/em>, a\u010dkoliv va\u0161e pozice mohou b\u00fdt v\u00fdborn\u00e9.<\/p>\n

Pr\u00e1v\u011b pro v\u00e1s jsme vyvinuli nov\u00fd n\u00e1stroj v Collabimu Market domin\u00e1tor (Teoretick\u00e1 n\u00e1v\u0161t\u011bvnost)<\/em>, kter\u00fd v\u00e1m spo\u010d\u00edt\u00e1, kolik procent lid\u00ed, kte\u0159\u00ed hledaj\u00ed konkr\u00e9tn\u00ed kl\u00ed\u010dov\u00e9 slovo, se teoreticky proklikne na va\u0161i str\u00e1nku<\/em>, pokud se nach\u00e1z\u00ed na ur\u010dit\u00e9 pozici ve vyhled\u00e1v\u00e1n\u00ed.<\/p>\n

\"\"<\/p>\n

Abychom n\u00e1stroj \u0159\u00e1dn\u011b uvedli, uspo\u0159\u00e1dali jsme spole\u010dn\u011b s Linkim (p\u0159edn\u00edm \u010desk\u00fdm linkbuilderem Zdendou Dvo\u0159\u00e1kem) 21.7.2022 webin\u00e1\u0159 pro p\u0159edstaven\u00ed t\u00e9to nov\u00e9 metriky. Pro ty, kte\u0159\u00ed na webin\u00e1\u0159i chyb\u011bli, m\u00e1me k dispozici z\u00e1znam na tomto odkazu<\/a>. Podrobn\u00fd popis n\u00e1stroje Market domin\u00e1tor (Teoretickou n\u00e1v\u0161t\u011bvnost)<\/em> najdete v na\u0161\u00ed n\u00e1pov\u011bd\u011b<\/a>.<\/p>\n

<\/h3>\n

Novinky v Collabimu<\/strong><\/h3>\n

Na\u0161i program\u00e1to\u0159i se v\u011bnuj\u00ed pravideln\u00e9 \u00fadr\u017eb\u011b aplikace a p\u0159\u00edprav\u011b nov\u00fdch funkc\u00ed. \u0158ada novinek a \u00faprav poch\u00e1z\u00ed pr\u00e1v\u011b od v\u00e1s, na\u0161ich klient\u016f, kte\u0159\u00ed n\u00e1s inspirujete sv\u00fdmi n\u00e1pady a n\u00e1m\u011bty. V\u0161e si pe\u010dliv\u011b zapisujeme a prob\u00edr\u00e1me v t\u00fdmu, pokud v\u00e1m tedy pro pohodlnou pr\u00e1ci s aplikac\u00ed n\u011bco sch\u00e1z\u00ed nebo v\u00e1s napadne n\u011bjak\u00fd zaj\u00edmav\u00fd n\u00e1m\u011bt, nev\u00e1hejte se s n\u00e1mi o n\u011bj pod\u011blit.<\/p>\n

Zde v\u00e1m p\u0159in\u00e1\u0161\u00edme v\u00fd\u010det nov\u00fdch funkc\u00ed a vylep\u0161en\u00ed, kter\u00e1 jsme za posledn\u00ed dva m\u011bs\u00edce do aplikace implementovali.<\/p>\n

<\/h4>\n

Validace Seznam Webmaster Tool kl\u00ed\u010de<\/strong><\/h4>\n

Zn\u00e1te ten p\u0159\u00edpad, kdy vypln\u00edte URL, kl\u00ed\u010d nebo jin\u00fd \u00fadaj s drobn\u00fdm p\u0159eklepem a pak t\u00fddny m\u011b\u0159\u00edte metriku, kter\u00e1 nen\u00ed relevantn\u00ed? V p\u0159\u00edpad\u011b napojen\u00ed na Seznam Webmaster Tools<\/em> se v\u00e1m to ji\u017e nestane. Vylep\u0161ili jsme validaci kl\u00ed\u010de<\/em>, kter\u00fd je nyn\u00ed po ka\u017ed\u00e9 zm\u011bn\u011b znovu zkontrolov\u00e1n a ulo\u017een\u00ed nevalidn\u00edho kl\u00ed\u010de nen\u00ed mo\u017en\u00e9<\/em>. P\u0159edejdete tedy probl\u00e9m\u016fm v p\u0159\u00edpad\u011b zad\u00e1n\u00ed nespr\u00e1vn\u00e9ho kl\u00ed\u010de.<\/p>\n

\"\"<\/p>\n

<\/h4>\n

Sjednocen\u00ed obdob\u00ed pro GA a GSC<\/strong><\/h4>\n

Ka\u017ed\u00e1 metrika s rozd\u00edln\u00fdm obdob\u00edm – no nen\u00ed to postaven\u00e9 na hlavu? Pro lep\u0161\u00ed p\u0159ehled nad daty z napojen\u00fdch slu\u017eeb Google Analytics<\/a><\/em> a Google Search Console<\/a><\/em> jsme sjednotili \u010dasov\u00e9 obdob\u00ed. Pro ob\u011b slu\u017eby nyn\u00ed uvid\u00edte data za posledn\u00ed 3 m\u011bs\u00edce a u\u017e nebudete muset ov\u011b\u0159ovat, kter\u00fd \u00fadaj je za jak\u00e9 obdob\u00ed.<\/p>\n

\"\"<\/p>\n

<\/h4>\n

Filtrov\u00e1n\u00ed na p\u0159ehledu konkurence a p\u0159ehledu kl\u00ed\u010dov\u00fdch slov<\/strong><\/h4>\n

Va\u0161e vol\u00e1n\u00ed bylo vysly\u0161eno. P\u0159ed\u011blali jsme p\u0159ehled konkurence<\/em>. N\u011bkte\u0159\u00ed z v\u00e1s se dotazovali, jak\u00fdm zp\u016fsobem mohou zm\u011bnit po\u0159ad\u00ed konkurent\u016f. P\u0159esouv\u00e1n\u00ed sloupc\u016f s konkurenty nebylo dosud v u\u017eivatelsk\u00e9m prost\u0159ed\u00ed mo\u017en\u00e9. Nyn\u00ed m\u016f\u017eete pou\u017e\u00edt pokro\u010dil\u00e9 filtry pro va\u0161e kl\u00ed\u010dov\u00e1 slova a pomoc\u00ed \u0161ipek si p\u0159esouvat sloupce s jednotliv\u00fdmi konkurenty<\/em>, jak se v\u00e1m zl\u00edb\u00ed.<\/span><\/p>\n

\"\"<\/p>\n

Krom\u011b toho jsme na p\u0159ehled kl\u00ed\u010dov\u00fdch slov<\/em> a p\u0159ehled konkurence<\/em> p\u0159idali filtrov\u00e1n\u00ed podle hledanosti na Seznamu<\/em>. Nyn\u00ed tedy m\u016f\u017eete nap\u0159\u00edklad filtrovat, jestli maj\u00ed dan\u00e1 kl\u00ed\u010dov\u00e1 slova hledanost z\u00e1rove\u0148 na Googlu a Seznamu, nebo m\u016f\u017eete vyfiltrovat kl\u00ed\u010dov\u00e1 slova, kter\u00e1 maj\u00ed hledanost pouze na jednom z vyhled\u00e1va\u010d\u016f.<\/p>\n

\"\"<\/p>\n

<\/h4>\n

M\u011bna CPC v pr\u016fzkumn\u00edku kl\u00ed\u010dov\u00fdch slov<\/strong><\/h4>\n

Eura u n\u00e1s zat\u00edm nem\u00e1me, pro\u010d by se tedy cena CPC pro \u010ceskou republiku nem\u011bla zobrazovat v \u010desk\u00fdch korun\u00e1ch? Provedli jsme \u00fapravu, d\u00edky kter\u00e9 pr\u016fzkumn\u00edk kl\u00ed\u010dov\u00fdch slov nyn\u00ed zobrazuje CPC ve m\u011bn\u011b pro zvolen\u00fd st\u00e1t pr\u016fzkumu<\/em>. Sta\u010d\u00ed tedy zvolit p\u0159\u00edslu\u0161nou zemi, pro kterou si p\u0159ejete analyzovat zadan\u00fd v\u00fdraz a hodnoty CPC se v\u00e1m ji\u017e zobraz\u00ed ve m\u011bn\u011b dan\u00e9 zem\u011b.<\/span><\/p>\n

\"\"<\/p>\n

<\/h4>\n

Zkr\u00e1cen\u00ed URL adres<\/strong><\/h4>\n

\u017de p\u0159\u00edli\u0161 dlouh\u00e9 dom\u00e9ny<\/a> a URL adresy<\/a> nejsou pro SEO p\u0159\u00edli\u0161 vhodn\u00e9 v\u00ed i b\u011b\u017en\u00fd u\u017eivatel, kter\u00e9mu odkaz z takov\u00e9 URL zabere polovinu chatovac\u00edho ok\u00e9nka. V Collabimu jsme si toho v\u011bdomi a proto jsme trochu zp\u0159ehlednili pr\u00e1ci s URL adresami. Nyn\u00ed se dlouh\u00e9 URL adresy<\/a> zobrazuj\u00ed se zkr\u00e1cen\u00fdm z\u00e1pisem.<\/p>\n

P\u0159\u00edklad: dom\u00e9na<\/a>.com\/cesta\/ke\/str\u00e1nce<\/em> -> dom\u00e9na.com\/…\/str\u00e1nce<\/em>).<\/p>\n

Dlouh\u00e9 URL adresy V\u00e1m tedy na p\u0159ehledech nebudou zab\u00edrat takov\u00e9 mno\u017estv\u00ed prostoru.<\/p>\n

\"\"<\/p>\n

<\/h4>\n

V\u00edce v\u00fd\u0148atk\u016f na dohled!<\/strong><\/h4>\n

Unavuje v\u00e1s u\u017e obstaro\u017en\u00ed p\u0159eklik\u00e1v\u00e1n\u00ed ze str\u00e1nky na str\u00e1nku? Na str\u00e1nce s v\u00fd\u0148atky nyn\u00ed m\u016f\u017eete zobrazit i v\u00edce v\u00fd\u0148atk\u016f ne\u017e p\u016fvodn\u00edch 10<\/em>. V\u00fd\u0148atky byly jedna z posledn\u00edch sekc\u00ed, na kter\u00e9 doposud nebylo mo\u017en\u00e9 roz\u0161\u00ed\u0159it si zobrazen\u00ed v\u00edce polo\u017eek na str\u00e1nce. Nebudete tedy muset zdlouhav\u011b proklik\u00e1vat na dal\u0161\u00ed str\u00e1nky. Sta\u010d\u00ed jednodu\u0161e nastavit zobrazen\u00ed t\u0159eba na 100 v\u00fd\u0148atk\u016f na str\u00e1nce a u\u017e scrollujete dol\u016f!<\/span><\/p>\n

\"\"<\/p>\n

<\/h4>\n

Maz\u00e1n\u00ed plateb u odkaz\u016f<\/strong><\/h4>\n

Jste editorem<\/em> projektu v Collabimu a pravideln\u011b p\u0159id\u00e1v\u00e1te platby za odkazy<\/em>? Z\u0159ejm\u011b v\u00e1s nejednou zasko\u010dilo, \u017ee platbu, kterou jste k odkazu p\u0159idali, ji\u017e nem\u016f\u017eete se svou editorskou rol\u00ed smazat. Toto jsme p\u0159ed\u011blali a platby u odkaz\u016f nyn\u00ed mohou mazat i u\u017eivatel\u00e9 s autorizac\u00ed editor<\/em>.<\/p>\n

\"\"<\/p>\n

<\/h4>\n

Rankov\u00e1n\u00ed, kam se pod\u00edv\u00e1\u0161<\/strong><\/h4>\n

C\u00edl\u00ed va\u0161e str\u00e1nka na v\u00edce kl\u00ed\u010dov\u00fdch slov? Ji\u017e nemus\u00edte sv\u016fj drahocenn\u00fd \u010das tr\u00e1vit dohled\u00e1v\u00e1n\u00edm v\u00fdraz\u016f, kter\u00e9 vedou na stejnou c\u00edlovou str\u00e1nku. Na p\u0159ehledu str\u00e1nek<\/em> jsme toti\u017e p\u0159idali sloupec s po\u010dtem propojen\u00fdch kl\u00ed\u010dov\u00fdch slov. Nyn\u00ed tedy budete m\u00edt jasn\u00fd p\u0159ehled o tom, jak\u00e1 kl\u00ed\u010dov\u00e1 slova m\u00e1te se str\u00e1nkou propojena.<\/span><\/p>\n

\"\"<\/p>\n

Tak to je prozat\u00edm v\u0161e. Op\u011bt v\u00e1s budeme seznamovat s novinkami v Collabimu v dal\u0161\u00edch m\u011bs\u00edc\u00edch!<\/p>\n","protected":false},"excerpt":{"rendered":"

Posledn\u00ed dva m\u011bs\u00edce se nesly ve jm\u00e9nu n\u00e1v\u0161t\u011bvnosti, alespo\u0148 tak bychom to zhodnotili. A\u0165 u\u017e se jednalo o webin\u00e1\u0159 s Richardem Kla\u010dkem z agentury Taste, ve kter\u00e9m jste m\u011bli mo\u017enost sledovat srovn\u00e1n\u00ed n\u00e1stroj\u016f pro simulaci zlep\u0161en\u00ed pozic a odhad potenci\u00e1ln\u00edch tr\u017eeb, nebo webin\u00e1\u0159, na n\u011bm\u017e jsme p\u0159edstavili n\u00e1\u0161 nov\u00fd n\u00e1stroj Market domin\u00e1tor, \u010di p\u0159id\u00e1n\u00ed nov\u00e9ho… Detail \u010dl\u00e1nku »<\/a><\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"acf":[],"yoast_head":"\nSam\u00e9 zkratky: OSPET, Market domin\u00e1tor, SWT kl\u00ed\u010de aneb novinky v SEO-Collabim-sv\u011bt\u011b \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"Sam\u00e9 zkratky: OSPET, Market domin\u00e1tor, SWT kl\u00ed\u010de aneb novinky v SEO-Collabim-sv\u011bt\u011b \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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