{"id":8478,"date":"2021-10-14T10:18:20","date_gmt":"2021-10-14T08:18:20","guid":{"rendered":"https:\/\/www.collabim.cz\/akademie\/?p=8478"},"modified":"2021-10-14T10:18:20","modified_gmt":"2021-10-14T08:18:20","slug":"vyhodnocovani-brandovych-kampani-v-tv-webinar-o-gds-novinky-z-google-a-4-vylepseni-collabimu","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/vyhodnocovani-brandovych-kampani-v-tv-webinar-o-gds-novinky-z-google-a-4-vylepseni-collabimu\/","title":{"rendered":"Vyhodnocov\u00e1n\u00ed brandov\u00fdch kampan\u00ed v TV, webin\u00e1\u0159 o GDS, novinky z Google a 4 vylep\u0161en\u00ed Collabimu"},"content":{"rendered":"

Jak pomoc\u00ed Collabimu vyhodnocovat brandov\u00e9 kampan\u011b<\/h3>\n

Karty n\u00e1m poodkryla Ludmila Proch\u00e1zkov\u00e1, pro kterou je to denn\u00ed chleba. Ludmila se p\u0159i sv\u00e9 pr\u00e1ci marketingov\u00e9 mana\u017eerky zam\u011b\u0159uje pr\u00e1v\u011b na brandov\u00e9 kampan\u011b v televizi a r\u00e1diu. Pro sledov\u00e1n\u00ed efektivity a n\u00e1vratnosti tohoto druhu kampan\u00ed si vybrala Collabim. Co j\u00ed k tomu vedlo? P\u0159e\u010dt\u011bte si n\u00e1\u0161 nejnov\u011bj\u0161\u00ed rozhovor “Jak pomoc\u00ed Collabimu vyhodnocovat brandov\u00e9 kampan\u011b<\/a>” a zjist\u00edte, jak\u00e9 konkr\u00e9tn\u00ed metriky v Collabimu sleduje a pro\u010d je pova\u017euje p\u0159i vyhodnocov\u00e1n\u00ed brandov\u00fdch kampan\u00ed za d\u016fle\u017eit\u00e9.<\/p>\n

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\"Jak<\/p>\n

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Chatujte s Kol\u00e1\u010dem<\/h3>\n

Oslovil V\u00e1s u\u017e n\u00e1\u0161 nov\u00fd pr\u016fvodce Akademi\u00ed<\/a>, kter\u00fd dostal jm\u00e9no Kol\u00e1\u010d? Zkuste s n\u00edm prohodit p\u00e1r slov. Je to sympa\u0165\u00e1k, kter\u00fd je ka\u017ed\u00fd den chyt\u0159ej\u0161\u00ed a Va\u0161e dotazy mu pom\u00e1haj\u00ed roz\u0161i\u0159ovat obzory.\u00a0 Naraz\u00edte na n\u011bj na ka\u017ed\u00e9m \u010dl\u00e1nku v akademii. B\u011b\u017ete se s n\u00edm pozdravit.\ud83d\udc4b<\/p>\n

\"Kol\u00e1\u010d\"<\/p>\n

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Sbohem AMP. Bylo to hezk\u00fdch 5 let \u26a1\ud83d\udc4b<\/h3>\n

AMP s n\u00e1mi vydr\u017eelo pouze 5 let a nyn\u00ed Google tuto my\u0161lenku opou\u0161t\u00ed. Tedy minim\u00e1ln\u011b jako jeden z faktor\u016f pro ur\u010dov\u00e1n\u00ed rankingu str\u00e1nek. V\u00edce v na\u0161em SEO zpravodajstv\u00ed.<\/a><\/p>\n

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Statistika ve vyhled\u00e1v\u00e1n\u00ed Google<\/h3>\n

Collabim je jasn\u00e1 volba, kde data o vyhled\u00e1v\u00e1n\u00ed na Google hledat. Ale tak\u00e9 Google nab\u00edz\u00ed zaj\u00edmav\u00e9 mo\u017enosti, jak se na statistiky ve vyhled\u00e1v\u00e1n\u00ed d\u00edvat. Zkusili jste u\u017e t\u0159eba Google Trends? V \u010cl\u00e1nku Statistika vyhled\u00e1v\u00e1n\u00ed Google<\/a> se dozv\u00edte je\u0161t\u011b v\u00edc.<\/p>\n

\"Google<\/p>\n

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Slu\u010dov\u00e1n\u00ed v\u00fdsledk\u016f ve vyhled\u00e1v\u00e1n\u00ed Google<\/h3>\n

Zaznamenali jste tuto novinku na Google? My ano a napsali jsme o tom kr\u00e1tk\u00fd \u010dl\u00e1nek: Google – slu\u010dov\u00e1n\u00ed v\u00fdsledk\u016f ve vyhled\u00e1v\u00e1n\u00ed<\/a><\/p>\n

\"Sluc\u030cova\u0301ni\u0301<\/p>\n

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Webin\u00e1\u0159 o nov\u00e9m GDS konektoru<\/h3>\n

V z\u00e1\u0159\u00ed prob\u011bhl webin\u00e1\u0159, p\u0159i kter\u00e9m jsme si spole\u010dn\u011b pro\u0161li propojen\u00ed nov\u00e9ho GDS konektoru<\/a> s Collabimem, n\u00e1sledn\u00e9 nastaven\u00ed a vyu\u017eit\u00ed v praxi. Vy, kte\u0159\u00ed jste se nemohli webin\u00e1\u0159e \u00fa\u010dastnit, nemus\u00edte zoufat.
\nVznikl z\u00e1znam a naleznete jej zde: https:\/\/vimeo.com\/612455808\/c33019e5f8<\/a><\/p>\n

\"Webin\u00e1\u0159<\/a><\/p>\n

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V tomto \u010dl\u00e1nku se dozv\u00edte<\/p>\nToggle<\/span><\/path><\/svg><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n