{"id":8374,"date":"2021-06-11T08:50:57","date_gmt":"2021-06-11T06:50:57","guid":{"rendered":"https:\/\/www.collabim.cz\/akademie\/?p=8374"},"modified":"2021-06-11T08:50:57","modified_gmt":"2021-06-11T06:50:57","slug":"otestovali-jsme-skoleni-o-featured-snippetu-od-pavla-ungra","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/otestovali-jsme-skoleni-o-featured-snippetu-od-pavla-ungra\/","title":{"rendered":"Otestovali jsme \u0161kolen\u00ed o Featured Snippetu od Pavla Ungra"},"content":{"rendered":"

P\u0159ed p\u00e1r m\u011bs\u00edci jsme do na\u0161eho <\/span>SEO tr\u00e9ninku<\/span><\/a> p\u0159idali nov\u00e9 bonusov\u00e9 video od Pavla Ungra, kde vysv\u011btluje Featured Snippet (Odpov\u011b\u010f na vyhled\u00e1van\u00fd dotaz, kter\u00fd si u\u017eivatel m\u016f\u017ee p\u0159e\u010d\u00edst p\u0159\u00edmo ve vyhled\u00e1v\u00e1n\u00ed = \u201cnult\u00e1 pozice ve vyhled\u00e1v\u00e1n\u00ed\u201d). Ve videu tak\u00e9 naleznete postup, jak spr\u00e1vn\u011b Featured Snippet vytvo\u0159it.\u00a0<\/span><\/p>\n

My jsme se rozhodli \u0161kolen\u00ed od Pavla otestovat v praxi. Dnes nastal \u010das odprezentovat V\u00e1m na\u0161e v\u00fdsledky a cel\u00fd postup.\u00a0<\/span><\/p>\n

Jak jsme vybrali vhodn\u00e9 kandid\u00e1ty<\/h4>\n

Pavel ve \u0161kolen\u00ed zmi\u0148uje, abychom Featured Snippet (FS) tvo\u0159ili pouze na str\u00e1nk\u00e1ch, kter\u00e9 ji\u017e dosahuj\u00ed TOP 10 ve vyhled\u00e1v\u00e1n\u00ed. My jsme se zam\u011b\u0159ili na str\u00e1nky, kter\u00e9 jsou v TOP 5 pro kl\u00ed\u010dov\u00e1 slova<\/a>, u kter\u00fdch je\u0161t\u011b Featured Snippet neexistoval. Pro kl\u00ed\u010dov\u00e1 slova<\/a>, u kter\u00fdch ji\u017e tento kr\u00e1tk\u00fd \u00faryvek textu existoval, jsme zohlednili pouze na\u0161e str\u00e1nky v TOP 3 pozic\u00edch. D\u016fle\u017eit\u00e9 tak\u00e9 je, aby vybran\u00e1 kl\u00ed\u010dov\u00e1 slova m\u011bla pr\u016fm\u011brnou hledanost alespo\u0148 30 m\u011bs\u00ed\u010dn\u011b.<\/span><\/p>\n

Vhodn\u00e1 kl\u00ed\u010dov\u00e1 slova jsme hledali p\u0159es P\u0159ehled kl\u00ed\u010dov\u00fdch slov v Collabimu. Zde si sta\u010d\u00ed v\u00fdsledky se\u0159adit dle pozice na Google CZ a pak u\u017e jen vybrat takov\u00e9 kl\u00ed\u010dov\u00e9 slovo, kter\u00e9 je v TOP 5 na Google a nen\u00ed u n\u011bj zat\u00edm FS. P\u0159\u00edpadn\u011b slovo na TOP 3 pozici s existuj\u00edc\u00edm FS.<\/p>\n

\"Vy\u0301be\u030cr<\/p>\n

Vybran\u00ed kandid\u00e1ti a jejich v\u00fdsledky<\/h4>\n

Za\u010dali jsme s kl\u00ed\u010dov\u00fdmi slovy, pro kter\u00e9 FS neexistoval. Na\u0161e c\u00edlov\u00e9 str\u00e1nky se pro tato kl\u00ed\u010dov\u00e1 slova zobrazovala na prvn\u00ed pozici. Ve\u0161ker\u00e9 d\u016fle\u017eit\u00e9 informace jsme si zapsali do p\u0159ipraven\u00e9 tabulky, abychom m\u011bli detailn\u00ed p\u0159ehled o postupu testu FS.
\n<\/span>https:\/\/www.collabim.cz\/FS-tabulka<\/a>
\n<\/span><\/p>\n

Tabulku V\u00e1m d\u00e1v\u00e1me voln\u011b k dispozici. Vytvo\u0159te si jej\u00ed kopii a vyu\u017eijte ji pro svou pr\u00e1ci s FS. Kopii souboru vytvo\u0159\u00edte kliknut\u00edm na z\u00e1lo\u017eku Soubor v lev\u00e9m horn\u00edm rohu str\u00e1nky. N\u00e1sledn\u011b zvolte Vytvo\u0159it kopii a soubor si ulo\u017ete do sv\u00e9 slo\u017eky.<\/p>\n

\"Jak<\/p>\n

Zde jsou v\u00fdsledky na\u0161eho testu pro jednotliv\u00e1 kl\u00ed\u010dov\u00e1 slova.<\/span><\/p>\n

Kl\u00ed\u010dov\u00e9 slovo bez existence FS \u201ckontrola zp\u011btn\u00fdch odkaz\u016f\u201d<\/h5>\n

N\u00e1 str\u00e1nku jsme p\u0159idali definici Co je kontrola zp\u011btn\u00fdch odkaz\u016f<\/a>. P\u00e1r v\u00fdsti\u017en\u00fdch popisn\u00fdch v\u011bt p\u0159esn\u011b podle rad Pavla Ungra. N\u00e1sledn\u011b jsme poslali str\u00e1nku k reindexaci. A v\u00fdsledky? Featured Snippet se ve vyhled\u00e1v\u00e1n\u00ed objevil b\u011bhem p\u00e1r hodin.<\/span><\/p>\n

 <\/p>\n

Stav 25.5.2021 v 10:38<\/p>\n

\"P\u016fvodn\u00ed<\/p>\n

Stav 25.5.2021 ve 20:55.<\/p>\n

\"Vytvo\u0159en\u00fd<\/p>\n

Kl\u00ed\u010dov\u00e9 slovo bez existence FS \u201cm\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch\u201d<\/h5>\n

I tuto c\u00edlovou str\u00e1nku bylo pot\u0159eba upravit. Doplnili jsme tedy op\u011bt kr\u00e1tkou definici Co je a jak funguje m\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch<\/a>? Poslali k reindexaci a v\u00fdsledek se op\u011bt dostavil velice rychle. Jsme ve Featured Snippetu i na toto kl\u00ed\u010dov\u00e9 slovo.<\/p>\n

Stav 25.5.2021 v 10:52<\/p>\n

\"P\u016fvodn\u00ed<\/p>\n

Stav 25.5.2021 ve 20:56.<\/p>\n

\"Vytvo\u0159en\u00fd<\/p>\n

V\u00fdsledky kl\u00ed\u010dov\u00fdch slov s existuj\u00edc\u00edm FS<\/h5>\n

Samoz\u0159ejm\u011b jsme zkusili p\u0159eb\u00fdt st\u00e1vaj\u00edc\u00ed Featured Snippet. Zde jsme se rozhodli na\u0161e sna\u017een\u00ed podpo\u0159it je\u0161t\u011b o p\u0159id\u00e1n\u00ed 2-3 backlink\u016f, abychom zlep\u0161ili SEO dan\u00fdch str\u00e1nek. Konkr\u00e9tn\u011b jsme se zam\u011b\u0159ili na tato kl\u00ed\u010dov\u00e1 slova:
\n<\/span>\u201czp\u011btn\u00e9 odkazy<\/a> na web<\/a>\u201d
\n<\/span>\u201ckeyword golden ratio<\/a>\u201d\u00a0<\/span><\/p>\n

U posledn\u00edho zm\u00edn\u011bn\u00e9ho kl\u00ed\u010dov\u00e9ho slova byl FS obsazen \u010dl\u00e1nkem v angli\u010dtin\u011b. U v\u0161ech c\u00edlov\u00fdch str\u00e1nek jsme p\u0159idali definici a poslali je k reindexaci. Nicm\u00e9n\u011b ani u jednoho kl\u00ed\u010dov\u00e9ho slova se n\u00e1m zat\u00edm nepoda\u0159ilo dostat do FS. Co\u017e m\u016f\u017ee b\u00fdt zap\u0159\u00ed\u010din\u011bno n\u011bkolika d\u016fvody. Jedn\u00edm z nich m\u016f\u017ee b\u00fdt i to, \u017ee Google zat\u00edm nezjistil, \u017ee jsme str\u00e1nku takto vylep\u0161ili. P\u0159esto\u017ee jsme ji ihned poslali k reindexaci. Na c\u00edlov\u00fdch str\u00e1nk\u00e1ch je nav\u00edc velk\u00fd prostor pro zlep\u0161en\u00ed, na kter\u00e9 se je\u0161t\u011b zam\u011b\u0159\u00edme a pokus\u00edme se do FS dostat.\u00a0<\/span><\/p>\n

Ka\u017ed\u00e9ho z V\u00e1s asi zaj\u00edm\u00e1, jak\u00fd vliv maj\u00ed tyto zm\u011bny na CTR<\/a>. Nyn\u00ed je p\u0159\u00edli\u0161 brzy na vyhodnocen\u00ed i vzhledem k m\u00ed\u0159e hledanosti dan\u00fdch kl\u00ed\u010dov\u00fdch slov. Abychom m\u011bli dostatek relevantn\u00edch dat rozhodli jsme se pro vyhodnocen\u00ed za cca 3 m\u011bs\u00edce od tohoto pokusu. A\u017e vyhodnocen\u00ed provedeme, budeme tento \u010dl\u00e1nek aktualizovat. Nyn\u00ed pros\u00edme o trp\u011blivost. Nechceme V\u00e1m p\u0159edkl\u00e1dat nerelevantn\u00ed informacee.<\/p>\n

TIP nav\u00edc:<\/span>
\n<\/span>Pokud se budete do FS pokou\u0161et dostat, doporu\u010dujeme si zm\u011bny na c\u00edlov\u00fdch str\u00e1nk\u00e1ch zaznamen\u00e1vat do Marketingov\u00e9ho den\u00edku. My jsme to tak tak\u00e9 ud\u011blali.<\/span><\/p>\n

Tyto informace ocen\u00edte p\u0159edev\u0161\u00edm ve chv\u00edli, kdy se rozhodnete vyhodnotit v\u00fdsledky Va\u0161eho testu FS. D\u00edky marketingov\u00e9mu den\u00edku budete p\u0159esn\u011b v\u011bd\u011bt, kdy jste zm\u011bny provedli.<\/p>\n

\"Tm\u011bny<\/p>\n

A\u017e se V\u00e1m poda\u0159\u00ed FS z\u00edskat, pozn\u00e1te to tak\u00e9 u dan\u00e9ho kl\u00ed\u010dov\u00e9ho slova. Zobraz\u00ed se u n\u011bj korunka, kter\u00e1 zna\u010d\u00ed pr\u00e1v\u011b z\u00edsk\u00e1n\u00ed FS.<\/p>\n

\"Korunka<\/p>\n","protected":false},"excerpt":{"rendered":"

P\u0159ed p\u00e1r m\u011bs\u00edci jsme do na\u0161eho SEO tr\u00e9ninku p\u0159idali nov\u00e9 bonusov\u00e9 video od Pavla Ungra, kde vysv\u011btluje Featured Snippet (Odpov\u011b\u010f na vyhled\u00e1van\u00fd dotaz, kter\u00fd si u\u017eivatel m\u016f\u017ee p\u0159e\u010d\u00edst p\u0159\u00edmo ve vyhled\u00e1v\u00e1n\u00ed = \u201cnult\u00e1 pozice ve vyhled\u00e1v\u00e1n\u00ed\u201d). Ve videu tak\u00e9 naleznete postup, jak spr\u00e1vn\u011b Featured Snippet vytvo\u0159it.\u00a0 My jsme se rozhodli \u0161kolen\u00ed od Pavla otestovat v… Detail \u010dl\u00e1nku »<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"acf":[],"yoast_head":"\nOtestovali jsme \u0161kolen\u00ed o Featured Snippetu od Pavla Ungra \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"Otestovali jsme \u0161kolen\u00ed o Featured Snippetu od Pavla Ungra \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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