{"id":822,"date":"2012-11-08T15:53:29","date_gmt":"2012-11-08T14:53:29","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=822"},"modified":"2021-06-30T12:21:44","modified_gmt":"2021-06-30T10:21:44","slug":"nepresne-mereni-pozic","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/nepresne-mereni-pozic\/","title":{"rendered":"Z\u00e1ludnosti p\u0159i m\u011b\u0159en\u00ed pozic v Google"},"content":{"rendered":"

Tento \u010dl\u00e1nek jsem se rozhodl sepsat jako d\u016fsledek dotaz\u016f n\u011bkolika na\u0161ich u\u017eivatel\u016f. P\u0159edstav\u00edm v n\u011bm nej\u010dast\u011bj\u0161\u00ed d\u016fvody, kter\u00e9 zp\u016fsobuj\u00ed nep\u0159esnosti p\u0159i m\u011b\u0159en\u00ed pozic<\/a>. V\u0161echny p\u0159\u00edklady budu ilustrovat na vyhled\u00e1va\u010di Google. Seznam.cz toti\u017e dle m\u00fdch zku\u0161enost\u00ed vrac\u00ed stejn\u00e9 v\u00fdsledky v\u0161em u\u017eivatel\u016fm.<\/p>\n

Personalizace<\/h3>\n

Google zobrazuje ka\u017ed\u00e9mu p\u0159ihl\u00e1\u0161en\u00e9mu u\u017eivateli trochu jin\u00e9 v\u00fdsledky<\/strong>. Pokud tedy kontrolujete ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed Google pozici sv\u00e9ho webu<\/a>, otev\u0159ete si je do anonymn\u00edho okna prohl\u00ed\u017ee\u010de.<\/p>\n

Alternativn\u00edm \u0159e\u0161en\u00edm je p\u0159id\u00e1n\u00ed parametru\u00a0pws=0<\/strong> do URL adresy<\/a> str\u00e1nky s v\u00fdsledky (t\u0159eba na konec).<\/p>\n

R\u016fzn\u00e1 datacentra<\/h3>\n

Google m\u00e1 mnoho v\u00fdpo\u010detn\u00edch (datov\u00fdch) center<\/a> na r\u016fzn\u00fdch m\u00edstech na sv\u011bt\u011b. Pokud si v prohl\u00ed\u017ee\u010di otev\u0159ete str\u00e1nku google.cz, tak se ur\u010dit\u00fdm n\u00e1hodn\u00fdm zp\u016fsobem p\u0159ipoj\u00edte pr\u00e1v\u011b na jedno z t\u011bchto datacenter. \u00a0Datacentrum n\u00e1sledn\u011b do va\u0161eho prohl\u00ed\u017ee\u010de vr\u00e1t\u00ed v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed na po\u017eadovan\u00e9 kl\u00ed\u010dov\u00e9 slovo<\/a>.<\/p>\n

Data v jednotliv\u00fdch datacenterch nejsou v\u017edy 100 % shodn\u00e1 (trv\u00e1 n\u011bjakou dobu, ne\u017e datacentra mezi sebou synchronizuj\u00ed). Dle na\u0161ich zku\u0161enost\u00ed jsou ale rozd\u00edly zanedbateln\u00e9<\/strong>. U\u017eivatel\u00e9, kte\u0159\u00ed se p\u0159ipojuj\u00ed na r\u016fzn\u00e1 datacentra tak z\u00edskaj\u00ed v drtiv\u00e9 v\u011bt\u0161in\u011b p\u0159\u00edpad\u016f zcela shodn\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed.<\/p>\n

V\u00fdsledky s adresou provozovny<\/h3>\n

Pokud hled\u00e1te kl\u00ed\u010dov\u00e9 slovo<\/a> obsahuj\u00edc\u00ed lokalitu, Google v n\u011bkter\u00fdch p\u0159\u00edpadech zobrazuje speci\u00e1ln\u00ed v\u00fdsledky s adresou s\u00eddla firmy nebo provozovny (p\u0159edpokl\u00e1d\u00e1m, \u017ee zdrojem jsou Google maps).<\/p>\n

\"\"<\/a><\/p>\n

Zobrazen\u00ed v\u00fdsledk\u016f s adresou dle m\u00fdch zku\u0161enost\u00ed nez\u00e1vis\u00ed na nastaven\u00ed va\u0161eho um\u00edst\u011bn\u00ed<\/strong> (v menu nalevo od v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed). Zkuste si pomoc\u00ed n\u00e1stroje Google AdPreview<\/a>\u00a0zobrazit v\u00fdsledky na kl\u00ed\u010dov\u00e9 slovo “autobazar praha”. Pot\u00e9 zkuste\u00a0nastavit sv\u00e9 m\u00edsto nap\u0159. na Washington. V\u00fdsledky by m\u011bly b\u00fdt stejn\u00e9.<\/p>\n

Je\u0161t\u011b zm\u00edn\u00edm, \u017ee n\u011bkter\u00e9 m\u011b\u0159i\u010de pozic v\u00fdsledky s adresou ignoruj\u00ed. Collabim<\/a> ale tyto v\u00fdsledky zapo\u010d\u00edt\u00e1v\u00e1<\/strong>.<\/p>\n

Zm\u011bna v\u00fdsledk\u016f p\u0159i odli\u0161n\u00e9m str\u00e1nkov\u00e1n\u00ed<\/h3>\n

Google v n\u011bkter\u00fdch p\u0159\u00edpadech zobrazuje jin\u00e9 po\u0159ad\u00ed v\u00fdsledk\u016f, pokud si v nastaven\u00ed zvol\u00edte zobrazen\u00ed v\u00edce ne\u017e standardn\u00edch 10 v\u00fdsledk\u016f na str\u00e1nku. Vysv\u011btlen\u00ed najdete v SEO konferenci<\/a>.<\/p>\n

Jazyk rozhran\u00ed Google<\/h3>\n

Ned\u00e1vno m\u011b velmi p\u0159ekvapilo, \u017ee Google zobrazuje trochu jin\u00e9 v\u00fdsledky u\u017eivatel\u016fm \u010desk\u00e9 verze vyhled\u00e1v\u00e1n\u00ed a anglick\u00e9 verze vyhled\u00e1v\u00e1n\u00ed. Nyn\u00ed nemluv\u00edm o google.com vs. google.cz (zde by v\u00fdsledky m\u011bly b\u00fdt shodn\u00e9). Rozd\u00edl je zp\u016fsobem URL parametrem hl=cs vs. hl=en<\/strong>, kter\u00fd ur\u010duje jazyk rozhran\u00ed str\u00e1nky s v\u00fdsledky.<\/p>\n

Konkr\u00e9tn\u011b jsem to pozoroval u fr\u00e1ze kurzy angli\u010dtiny praha<\/em>. Viz:<\/p>\n

http:\/\/www.google.cz\/search?q=kurzy+angli%C4%8Dtiny+praha&hl=cs<\/a>\u00a0(\u010desk\u00e9 rozhran\u00ed)<\/p>\n

vs.<\/p>\n

http:\/\/www.google.cz\/search?q=kurzy+angli%C4%8Dtiny+praha&hl=en<\/a>\u00a0(anglick\u00e9 rozhran\u00ed)<\/p>\n

Pokud m\u00e1te prohl\u00ed\u017ee\u010d nastaven\u00fd na angli\u010dtinu, budou se v\u00e1m pravd\u011bpodobn\u011b zobrazovat odli\u0161n\u00e9 v\u00fdsledky ne\u017e u\u017eivatel\u016fm s prohl\u00ed\u017ee\u010dem v \u010de\u0161tin\u011b.<\/p>\n

Sledujte trendy, ne absolutn\u00ed \u010d\u00edsla<\/h3>\n

Ano, m\u011b\u0159en\u00ed pozic<\/a> je \u010dasto nep\u0159esn\u00e9. Nevyvozujme\u00a0ale z toho , \u017ee je zcela zbyte\u010dn\u00e9. I Google Analytics<\/a> vlivem r\u016fzn\u00fdch chyb a technick\u00fdch nedokonalost\u00ed podm\u011b\u0159uj\u00ed a nam\u011b\u0159en\u00e1 \u010d\u00edsla\u00a0mohou b\u00fdt zkreslena a\u017e o des\u00edtky procent\u00a0<\/strong>nap\u0159. oproti re\u00e1ln\u00fdm objedn\u00e1vk\u00e1m.<\/p>\n

Ani v Google Analytics<\/a> proto nen\u00ed v\u011bt\u0161inou d\u016fle\u017eit\u00e9, kolik p\u0159esn\u011b u\u017eivatel\u016f v\u010dera\u00a0nav\u0161t\u00edvilo n\u00e1\u0161 web. D\u016fle\u017eit\u011bj\u0161\u00ed je, jestli dan\u00e9 \u010d\u00edslo v \u010dase roste nebo kles\u00e1 a webu<\/a> se dlouhodob\u011b da\u0159\u00ed nebo neda\u0159\u00ed.<\/p>\n

P\u0159i m\u011b\u0159en\u00ed pozic tedy sledujte trendy m\u00edsto absolutn\u00edch \u010d\u00edsel<\/strong>. Pokud u vybran\u00e9ho slova naraz\u00edte na probl\u00e9m, zkontrolujte, jestli podobn\u00fd probl\u00e9m nenastal i u dal\u0161\u00edch slov. Pokud ano, bude s va\u0161\u00edm webem n\u011bco v nepo\u0159\u00e1dku. Pokud nikoliv, po\u010dkejte den nebo dva a v\u00e1\u0161 web se pravd\u011bpodobn\u011b vr\u00e1t\u00ed na p\u016fvodn\u00ed pozice.<\/p>\n

Rozd\u00edln\u00e9 pozice v Collabimu a Google Search Consoli<\/h3>\n

Mo\u017en\u00e1 jste ji\u017e narazili na to, \u017ee v Google Search Consoli (GSC)<\/a> vid\u00edte jin\u00e9 pozice kl\u00ed\u010dov\u00fdch slov, ne\u017e kter\u00e9 m\u00e1te v Collabimu. Je to vlivem rozd\u00edln\u00e9ho zp\u016fsobu m\u011b\u0159en\u00ed pozic ve vyhled\u00e1v\u00e1n\u00ed zm\u00edn\u011bn\u00fdch n\u00e1stroj\u016f. Collabim p\u0159em\u011b\u0159\u00ed pozici kl\u00ed\u010dov\u00e9ho slova v jeden ur\u010dit\u00fd moment a zobraz\u00ed jeho aktu\u00e1ln\u00ed pozici v moment\u011b m\u011b\u0159en\u00ed. Oproti tomu GSC<\/a> m\u011b\u0159\u00ed pozice kl\u00ed\u010dov\u00fdch slov v\u00edcekr\u00e1t denn\u011b a v\u00fdsledn\u00e1 hodnota je pr\u016fm\u011brem za v\u0161echna tato m\u011b\u0159en\u00ed. Pozor tedy p\u0159i porovn\u00e1v\u00e1n\u00ed t\u011bchto dvou hodnot.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tento \u010dl\u00e1nek jsem se rozhodl sepsat jako d\u016fsledek dotaz\u016f n\u011bkolika na\u0161ich u\u017eivatel\u016f. P\u0159edstav\u00edm v n\u011bm nej\u010dast\u011bj\u0161\u00ed d\u016fvody, kter\u00e9 zp\u016fsobuj\u00ed nep\u0159esnosti p\u0159i m\u011b\u0159en\u00ed pozic. V\u0161echny p\u0159\u00edklady budu ilustrovat na vyhled\u00e1va\u010di Google. Seznam.cz toti\u017e dle m\u00fdch zku\u0161enost\u00ed vrac\u00ed stejn\u00e9 v\u00fdsledky v\u0161em u\u017eivatel\u016fm. Personalizace Google zobrazuje ka\u017ed\u00e9mu p\u0159ihl\u00e1\u0161en\u00e9mu u\u017eivateli trochu jin\u00e9 v\u00fdsledky. Pokud tedy kontrolujete ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed… Detail \u010dl\u00e1nku »<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[161],"tags":[],"acf":[],"yoast_head":"\nZ\u00e1ludnosti p\u0159i m\u011b\u0159en\u00ed pozic v Google \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"Z\u00e1ludnosti p\u0159i m\u011b\u0159en\u00ed pozic v Google \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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