{"id":6814,"date":"2020-04-15T12:03:43","date_gmt":"2020-04-15T10:03:43","guid":{"rendered":"https:\/\/www.collabim.cz\/akademie\/?p=6814"},"modified":"2020-04-16T21:01:30","modified_gmt":"2020-04-16T19:01:30","slug":"mesicne-se-utrati-v-seo-mene-nez-5-000-kc","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/mesicne-se-utrati-v-seo-mene-nez-5-000-kc\/","title":{"rendered":"M\u011bs\u00ed\u010dn\u011b se utrat\u00ed v SEO m\u00e9n\u011b ne\u017e 5 000 K\u010d"},"content":{"rendered":"<p>Moc d\u011bkujeme v\u0161em 641 respondent\u016fm za vypln\u011bn\u00ed na\u0161\u00ed ankety, kterou jsme po\u0159\u00e1dali za\u010d\u00e1tkem b\u0159ezna 2020.<\/p>\n<p>V\u00fdsledek n\u00e1s nijak extra nep\u0159ekvapil, potvrdil na\u0161\u00ed domn\u011bnku, \u017ee SEO nen\u00ed nijak extra dotovanou slo\u017ekou marketingu z pohledu investic. Ot\u00e1zkou v\u0161ak z\u016fst\u00e1v\u00e1, zda-li odpov\u00eddaj\u00edc\u00ed zapo\u010d\u00edt\u00e1vaj\u00ed do t\u011bchto n\u00e1klad\u016f sv\u016fj vlastn\u00ed \u010das.<\/p>\n<p>Cca 3,9% jsme za\u0159adili do kategorie &#8220;neuvedli&#8221;, p\u0159esto\u017ee drtiv\u00e1 v\u011bt\u0161ina t\u011bchto respondent\u016f odpov\u011bd\u011bla, \u017ee &#8220;pouze sv\u016fj \u010das&#8221;.<\/p>\n<p>Na konkr\u00e9tn\u00ed v\u00fdsledky se m\u016f\u017eete pod\u00edvat n\u00ed\u017ee:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6815 size-full\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/svn1.png\" alt=\"Kolik se plat\u00ed v \u010cR za SEO\" width=\"989\" height=\"338\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/svn1.png 989w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/svn1-300x103.png 300w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/svn1-768x262.png 768w\" sizes=\"(max-width: 989px) 100vw, 989px\" \/><\/p>\n<p>Skladba respondent\u016f co do jejich pozice vypadala takto:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6816 size-full\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/odpovedi.png\" alt=\"Skladba typ\u016f odpov\u00eddaj\u00edch respondent\u016f v SEOa\" width=\"505\" height=\"326\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/odpovedi.png 505w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/odpovedi-300x194.png 300w\" sizes=\"(max-width: 505px) 100vw, 505px\" \/><\/p>\n<p>Nejvtipn\u011bj\u0161\u00ed odpov\u011b\u010f pak zcela jist\u011b byla tato:<\/p>\n<p><em>&#8220;plat\u00edm s\u00e1m sebe a vyko\u0159is\u0165uji se!&#8221;<\/em><\/p>\n<p>Pokud budete d\u011blat podobn\u00fd pr\u016fzkum, mo\u017en\u00e1 V\u00e1s tak\u00e9 bude zaj\u00edmat, jak\u00e1 byla procenta hodnot\u00edc\u00edch podle kan\u00e1l\u016f, kter\u00e9 jsme pou\u017eili na z\u00edsk\u00e1n\u00ed odpov\u011bd\u00ed.<\/p>\n<p>Co jsme pro sb\u011br dat ud\u011blali a jak\u00fd to m\u011blo dopad:<\/p>\n<ul>\n<li>1x Facebook post \u00a0&#8211; 404 lid\u00ed vid\u011blo, 3,22% hlasovalo<\/li>\n<li>1x Twitter post 25.2. &#8211; 615 lid\u00ed vid\u011blo, 0,00% hlasovalo<\/li>\n<li>1x <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-jsou-to-pop-up-neboli-vyskakovaci-okna-a-vse-o-nich\/\" data-internallinksmanager029f6b8e52c=\"127\" title=\"Co jsou to pop-up neboli vyskakovac\u00ed okna a v\u0161e o nich\">popup<\/a> v Collabimu po p\u0159ihl\u00e1\u0161en\u00ed, 4328 lid\u00ed vid\u011blo, 11,97% hlasovalo<\/li>\n<li>2x email na newsletter kontakty, 4159 lid\u00ed vid\u011blo, 2,64% hlasovalo<\/li>\n<\/ul>\n<p>Z v\u00fd\u0161e uveden\u00e9ho vypl\u00fdv\u00e1, \u017ee nejsna\u017e\u0161\u00ed cestou jak si zajistit respondenty do ankety je m\u00edt vlastn\u00ed aplikaci, kterou pou\u017e\u00edvaj\u00ed tis\u00edce lid\u00ed \ud83d\ude00<\/p>\n<p>Moc d\u011bkujeme Jan\u011b \u0160merdov\u00e9 (<a href=\"http:\/\/www.janasmerdova.cz\/\" target=\"_blank\" rel=\"noopener\">specialistka na internetov\u00fd marketing, SEO<\/a>) za podn\u011btn\u00fd podn\u011bt k dopln\u011bn\u00ed rozd\u011blen\u00ed investic v z\u00e1vislosti na typu odpov\u00eddaj\u00edc\u00edho respondenta. Zde jsou podrobn\u011bj\u0161\u00ed pohledy na v\u00fdsledky:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6834 size-full\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_agentura_freelancer.png\" alt=\"\" width=\"1962\" height=\"742\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_agentura_freelancer.png 1962w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_agentura_freelancer-300x113.png 300w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_agentura_freelancer-768x290.png 768w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_agentura_freelancer-1024x387.png 1024w\" sizes=\"(max-width: 1962px) 100vw, 1962px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6835 size-full\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_zakaznik_externi.png\" alt=\"\" width=\"1960\" height=\"738\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_zakaznik_externi.png 1960w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_zakaznik_externi-300x113.png 300w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_zakaznik_externi-768x289.png 768w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_zakaznik_externi-1024x386.png 1024w\" sizes=\"(max-width: 1960px) 100vw, 1960px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-6836 size-full\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_zakaznik_interni.png\" alt=\"\" width=\"1958\" height=\"746\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_zakaznik_interni.png 1958w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_zakaznik_interni-300x114.png 300w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_zakaznik_interni-768x293.png 768w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2020\/04\/respondenti_zakaznik_interni-1024x390.png 1024w\" sizes=\"(max-width: 1958px) 100vw, 1958px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Moc d\u011bkujeme v\u0161em 641 respondent\u016fm za vypln\u011bn\u00ed na\u0161\u00ed ankety, kterou jsme po\u0159\u00e1dali za\u010d\u00e1tkem b\u0159ezna 2020. V\u00fdsledek n\u00e1s nijak extra nep\u0159ekvapil, potvrdil na\u0161\u00ed domn\u011bnku, \u017ee SEO nen\u00ed nijak extra dotovanou slo\u017ekou marketingu z pohledu investic. Ot\u00e1zkou v\u0161ak z\u016fst\u00e1v\u00e1, zda-li odpov\u00eddaj\u00edc\u00ed zapo\u010d\u00edt\u00e1vaj\u00ed do t\u011bchto n\u00e1klad\u016f sv\u016fj vlastn\u00ed \u010das. Cca 3,9% jsme za\u0159adili do kategorie &#8220;neuvedli&#8221;, p\u0159esto\u017ee drtiv\u00e1&#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/mesicne-se-utrati-v-seo-mene-nez-5-000-kc\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M\u011bs\u00ed\u010dn\u011b se utrat\u00ed v SEO m\u00e9n\u011b ne\u017e 5 000 K\u010d \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"M\u011bs\u00ed\u010dn\u011b se utrat\u00ed v SEO m\u00e9n\u011b ne\u017e 5 000 K\u010d \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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