{"id":620,"date":"2011-07-22T12:03:48","date_gmt":"2011-07-22T11:03:48","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=620"},"modified":"2019-07-12T11:51:48","modified_gmt":"2019-07-12T09:51:48","slug":"vyuzivame-seo-reporty-collabimu","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/vyuzivame-seo-reporty-collabimu\/","title":{"rendered":"Vyu\u017e\u00edv\u00e1me SEO reporty Collabimu"},"content":{"rendered":"<p>P\u0159i tvorb\u011b nov\u00fdch report\u016f jsme se sna\u017eili\u00a0vytvo\u0159it jednoduch\u00fd p\u0159ehled z\u00e1kladn\u00edch statistik <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">webu<\/a>. M\u00edsto exportu do PDF jsme zvolili editovateln\u00e9 form\u00e1ty (Word, dokon\u010dujeme OpenOffice). U\u017eivatel\u00e9 si tak mohou reporty jednodu\u0161e doplnit o dal\u0161\u00ed po\u017eadovan\u00e9 p\u0159ehledy\/KPI.<\/p>\n<h3>V\u00fdb\u011br obdob\u00ed<\/h3>\n<p>Pro jednoduchost jsme zat\u00edm umo\u017enili vybrat pouze \u010dty\u0159t\u00fddenn\u00ed obdob\u00ed reportu. Jin\u00e1 obdob\u00ed (nap\u0159. od 1. do 31. dne v m\u011bs\u00edci) se h\u016f\u0159e srovn\u00e1vaj\u00ed s obdob\u00edmi p\u0159edchoz\u00edmi. V ide\u00e1ln\u00edm p\u0159\u00edpad\u011b chceme srovn\u00e1vat:<\/p>\n<ul>\n<li><strong>stejn\u00e9 dny v t\u00fddnu<\/strong> (lid\u00e9 \u010dasto v t\u00fddnu vyb\u00edraj\u00ed a n\u00e1kup provedou a\u017e o v\u00edkendu),<\/li>\n<li><strong>stejn\u00e9 dny v m\u011bs\u00edci<\/strong> (v\u00fdplaty v p\u016flce m\u011bs\u00edce mohou ovlivnit n\u00e1kupn\u00ed rozhodov\u00e1n\u00ed).<\/li>\n<\/ul>\n<h3>Souhrnn\u00fd koment\u00e1\u0159 k reportu<\/h3>\n<p>Koment\u00e1\u0159 pro klienta\/\u0161\u00e9fa dopl\u0148te v p\u0159\u00edpad\u011b, \u017ee report obsahuje na prvn\u00ed pohled nejasn\u00e9 v\u00fdkyvy (propady i n\u00e1r\u016fsty). M\u016f\u017ee se jednat o zm\u011bnu n\u00e1v\u0161t\u011bvnosti z konkr\u00e9tn\u00edho zdroje, kl\u00ed\u010dov\u00e9ho slova, v\u00fdrazn\u00e9 zm\u011bny v pozic\u00edch atd. Je zm\u011bna d\u016fsledkem va\u0161\u00ed pr\u00e1ce, nasazen\u00edm nov\u00e9ho robota Seznamu? Nejedn\u00e1 se n\u00e1hodou jen o sez\u00f3nn\u00ed v\u00fdkyv?<\/p>\n<h3>Mezim\u011bs\u00ed\u010dn\u00ed srov\u00e1n\u00ed<\/h3>\n<p>Tabulka obsahuje p\u0159ehled v\u0161ech zdroj\u016f n\u00e1v\u0161t\u011bvnosti. Srovn\u00e1n\u00edm jednotliv\u00fdch zdroj\u016f s pr\u016fm\u011brem cel\u00e9ho <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">webu<\/a> (posledn\u00ed \u0159\u00e1dek <em>V\u0161echny zdroje<\/em>) zjist\u00edte, kter\u00e9 zdroje rostly nadpr\u016fm\u011brn\u011b dob\u0159e a kter\u00e9 naopak p\u0159ivedly podr\u016fm\u011brn\u00e9 mno\u017estv\u00ed n\u00e1v\u0161t\u011bvnosti, objedn\u00e1vek atd.<\/p>\n<p>N\u011bkdy je u\u017eite\u010dn\u00e9 srovnat statistiky k n\u011bjak\u00e9mu star\u0161\u00edmu obdob\u00ed, nap\u0159. meziro\u010dn\u011b. Dozv\u00edme se tak, jak si web vede z dlouhodob\u00e9ho hlediska. Meziro\u010dn\u00ed p\u0159ehled do report\u016f brzy p\u0159id\u00e1me.<\/p>\n<h3>Kl\u00ed\u010dov\u00e1 slova<\/h3>\n<p>Statistiky <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00fdch slov<\/a> obsahuj\u00ed nejen pozice sledovan\u00fdch web\u016f ve vyhled\u00e1va\u010d\u00edch, ale tak\u00e9 obchodn\u00ed v\u00fdkonnost slov (po\u010det c\u00edl\u016f nebo transakc\u00ed, <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-konverze\/\" data-internallinksmanager029f6b8e52c=\"26\" title=\"Konverze: jak\u00e9 druhy existuj\u00ed a co to vlastn\u011b je\">konverzn\u00ed pom\u011br<\/a>). S t\u00edmto p\u0159ehledem rychle zjist\u00edte, jestli se skute\u010dn\u011b v SEO soust\u0159ed\u00edte na <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00e1 slova<\/a>, kter\u00e1 webu p\u0159iv\u00e1d\u011bj\u00ed mimo n\u00e1v\u0161t\u011bvn\u00edk\u016f i z\u00e1kazn\u00edky.<\/p>\n<p>Pomoc\u00ed p\u0159ehledu brandov\u00fdch kl\u00ed\u010dov\u00fdch slov zjist\u00edte, jak se m\u011bn\u00ed pov\u011bdom\u00ed lid\u00ed o va\u0161\u00ed firm\u011b.<\/p>\n<h3>Priority v dal\u0161\u00edm rozvoji SEO report\u016f<\/h3>\n<ul>\n<li>Vytvo\u0159en\u00ed verze report\u016f kompatibiln\u00ed s OpenOffice (.odt),<\/li>\n<li>grafy s meziro\u010dn\u00edm srovn\u00e1n\u00edm, p\u0159ehledy SEO aktivit za vybran\u00e9 obdob\u00ed,<\/li>\n<li>\u0161ir\u0161\u00ed mo\u017enosti v\u00fdb\u011bru obdob\u00ed reportu,<\/li>\n<li>automatick\u00e9 exporty na email.<\/li>\n<\/ul>\n<h3 style=\"font-size: 1.17em;\">N\u011bkter\u00e9 dotazy k report\u016fm<\/h3>\n<p>D\u011bkujeme v\u0161em, kte\u0159\u00ed si na\u0161li \u010das n\u00e1m <a href=\"https:\/\/spreadsheets.google.com\/a\/collabim.com\/spreadsheet\/viewform?hl=en_US&amp;formkey=dGRQdm5xbkdtWnJNVG1lSkpzeVV1QXc6MQ#gid=0\">napsat sv\u00e9 p\u0159ipom\u00ednky k report\u016fm<\/a>.<\/p>\n<ul>\n<li><em>Chci pou\u017e\u00edvat reporty Collabim, ale nem\u00e1m Microsoft Office. Co m\u00e1m d\u011blat?<\/em><br \/>\nZat\u00edm\u00a0lze relativn\u011b dob\u0159e pou\u017e\u00edt LibreOffice (<a href=\"http:\/\/www.libreoffice.org\/download\/\">verze 3.4.1<\/a> a vy\u0161\u0161\u00ed). Zpracov\u00e1v\u00e1me nyn\u00ed export do odt.<\/li>\n<li><em>R\u00e1di bychom v reportech m\u011bli p\u0159ehled n\u00e1v\u0161t\u011bvnosti jednotliv\u00fdch str\u00e1nek pro zj\u00ed\u0161t\u011bn\u00ed jejich popularity.<br \/>\n<\/em>Toto pova\u017euji za ji\u017e velmi konkr\u00e9tn\u00ed typ p\u0159ehledu a zat\u00edm jej nepl\u00e1nujeme. Nechceme, aby se n\u00e1m z report\u016f staly <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/google-analytics-4-ga4-kompletni-pruvodce-a-navod-pro-rok-2023\/\" data-internallinksmanager029f6b8e52c=\"54\" title=\"Google Analytics 4 (GA4): Kompletn\u00ed pr\u016fvodce, tipy, triky, n\u00e1vody pro rok 2023\">Google Analytics<\/a>, kter\u00fd m\u00e1 1000 graf\u016f a b\u011b\u017en\u00fd klient se v nich v\u016fbec nevyzn\u00e1.<\/li>\n<\/ul>\n<h3>Jak v\u00e1m reporty vyhovuj\u00ed?<\/h3>\n<p>L\u00edb\u00ed se v\u00e1m sou\u010dasn\u00e1 podoba report\u016f? Vyhovuj\u00ed va\u0161im pot\u0159eb\u00e1m p\u0159i reportov\u00e1n\u00ed SEO? D\u011bjte n\u00e1m v\u011bd\u011bt v koment\u00e1\u0159\u00edch.<\/p>\n<h3>Navazuj\u00edc\u00ed<\/h3>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/novinky-v-reportech-collabimu\/\">14. 10. 2013 &#8211; Novinky v reportech Collabimu<\/a><\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/pohodlnejsi-prace-s-konkurenci-a-reporty-pomoci-stitku\/\">7. 4. 2015 &#8211; Pohodln\u011bj\u0161\u00ed pr\u00e1ce s konkurenc\u00ed a reporty pomoc\u00ed \u0161t\u00edtk\u016f<\/a><\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/vyzkousejte-novy-editovatelny-reporting\/\">17. 7. 2015 &#8211; Vyzkou\u0161ejte nov\u00fd editovateln\u00fd reporting<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>P\u0159i tvorb\u011b nov\u00fdch report\u016f jsme se sna\u017eili\u00a0vytvo\u0159it jednoduch\u00fd p\u0159ehled z\u00e1kladn\u00edch statistik webu. M\u00edsto exportu do PDF jsme zvolili editovateln\u00e9 form\u00e1ty (Word, dokon\u010dujeme OpenOffice). U\u017eivatel\u00e9 si tak mohou reporty jednodu\u0161e doplnit o dal\u0161\u00ed po\u017eadovan\u00e9 p\u0159ehledy\/KPI. V\u00fdb\u011br obdob\u00ed Pro jednoduchost jsme zat\u00edm umo\u017enili vybrat pouze \u010dty\u0159t\u00fddenn\u00ed obdob\u00ed reportu. Jin\u00e1 obdob\u00ed (nap\u0159. od 1. do 31. dne v&#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/vyuzivame-seo-reporty-collabimu\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[161],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vyu\u017e\u00edv\u00e1me SEO reporty Collabimu \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"Vyu\u017e\u00edv\u00e1me SEO reporty Collabimu \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. Kompletn\u00ed n\u00e1vody od nejpou\u017e\u00edvan\u011bj\u0161\u00edho SEO n\u00e1stroje v \u010cR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.collabim.cz\/akademie\/vyuzivame-seo-reporty-collabimu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vyu\u017e\u00edv\u00e1me SEO reporty Collabimu \u21d2 Collabim.cz \u2714\ufe0f\" \/>\n<meta property=\"og:description\" content=\"Vyu\u017e\u00edv\u00e1me SEO reporty Collabimu \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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