{"id":516,"date":"2011-06-16T14:17:16","date_gmt":"2011-06-16T13:17:16","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=516"},"modified":"2019-07-12T11:51:48","modified_gmt":"2019-07-12T09:51:48","slug":"vytvarime-podpurne-mikrostranky","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/vytvarime-podpurne-mikrostranky\/","title":{"rendered":"Vytv\u00e1\u0159\u00edme podp\u016frn\u00e9 mikrostr\u00e1nky"},"content":{"rendered":"<p>Mikrostr\u00e1nky (<strong>microsites <\/strong>nebo tak\u00e9 <strong>satelitn\u00ed weby<\/strong>) jsou jednoduch\u00e9 n\u011bkolikastr\u00e1nkov\u00e9 weby, vytv\u00e1\u0159en\u00e9 pro propagaci jednoho produktu nebo modelov\u00e9 \u0159ady. Hezk\u00fdm p\u0159\u00edkladem je nap\u0159. na <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">web<\/a> <a href=\"http:\/\/www.morphy-richards-48319.cz\/\">morphy-richards-48319.cz<\/a>.<\/p>\n<h3>Pro\u010d mikrostr\u00e1nky vytv\u00e1\u0159et?<\/h3>\n<ul>\n<li>Mal\u00fd jednoduch\u00fd a <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">web<\/a> se n\u00e1v\u0161t\u011bn\u00edkovi l\u00e9pe pou\u017e\u00edv\u00e1,<\/li>\n<li>vysok\u00e1 specializace zvy\u0161uje d\u016fv\u011bryhodnost webu,<\/li>\n<li>ve vyhled\u00e1va\u010d\u00edch se objev\u00ed krom\u011b e-shopu i dal\u0161\u00ed v\u00e1\u0161 web,<\/li>\n<li>na mikrostr\u00e1nk\u00e1ch m\u016f\u017eete vyzkou\u0161et i n\u011b\u010dist\u00e9 SEO praktiky (nap\u0159. odkazov\u00e1 li\u0161ta); ne\u017e v\u00e1s <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/nejlepsi-internetove-vyhledavace-top-5-vyhledavacu-pro-hledani-obsahu\/\" data-internallinksmanager029f6b8e52c=\"56\" title=\"Nejlep\u0161\u00ed internetov\u00e9 vyhled\u00e1va\u010de: Top 5 vyhled\u00e1va\u010d\u016f pro hled\u00e1n\u00ed obsahu\">vyhled\u00e1va\u010d<\/a> zabanuje, m\u016f\u017ee mikrostr\u00e1nka vygenerovat zaj\u00edmav\u00fd obrat.<\/li>\n<\/ul>\n<p>Pro mikrostr\u00e1nku nen\u00ed nutn\u00e9 kupovat dom\u00e9nu 2. \u0159\u00e1du. Umist\u011bte ji bez obav na subdom\u00e9nu n\u011bkter\u00e9 bezplatn\u00e9 slu\u017eby (<a href=\"http:\/\/www.webnode.cz\/\">Webnode<\/a>, <a href=\"http:\/\/www.webzdarma.cz\/\">Webzdarma<\/a> atd.). M\u016f\u017eete tak zv\u00fd\u0161it dojem nez\u00e1vislosti a d\u016fv\u011bryhodnosti.<\/p>\n<h3>Obsah mikrostr\u00e1nek<\/h3>\n<p>V\u011bnujte hodn\u011b \u010dasu anal\u00fdze <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00fdch slov<\/a>. Pom\u016f\u017ee v\u00e1m p\u0159i vytv\u00e1\u0159en\u00ed textu bohat\u00e9ho na hledan\u00e1 slova i s n\u00e1vrhem struktury webu. Ov\u011b\u0159te hledanost fr\u00e1z\u00ed typu &#8220;[n\u00e1zev produktu] cena&#8221;, &#8220;[n\u00e1zev produktu] video&#8221;, &#8220;[n\u00e1zev produktu] recenze&#8221; atd. Pokud jsou tyto fr\u00e1ze hledan\u00e9, vytvo\u0159te pro n\u011b odpov\u00eddaj\u00edc\u00ed <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/hodnoceni-kvality-vstupni-stranky-v-ppc-a-seo\/\" data-internallinksmanager029f6b8e52c=\"134\" title=\"Hodnocen\u00ed kvality vstupn\u00ed str\u00e1nky v PPC a SEO\">vstupn\u00ed str\u00e1nky<\/a>.<\/p>\n<p>Inspirujte se nap\u0159. povedenou mikrostr\u00e1nkou\u00a0<a href=\"http:\/\/www.powerbally.info\/\">powerbally.info<\/a>.\u00a0Na tituln\u00ed str\u00e1nku um\u00edst\u011bte <strong>3 a\u017e 5 hlavn\u00edch v\u00fdhod<\/strong> produktu. Cituji z Powerbally.info:<\/p>\n<ul>\n<li><em>Posilujete a z\u00e1rove\u0148 se bav\u00edte<\/em>, <em>Vhodn\u00fd pro rehabilitace<\/em> &#8211; potenci\u00e1ln\u00ed z\u00e1jemce si r\u00e1d koup\u00ed produkt, se kter\u00fdm se bude bavit a z\u00e1rove\u0148 d\u011bl\u00e1 n\u011bco pro sv\u00e9 zdrav\u00ed.<\/li>\n<li><em>P\u0159ekon\u00e1v\u00e1n\u00ed rekord\u016f<\/em> &#8211;\u00a0vyu\u017eijte lidskou sout\u011b\u017eivost k prodeji produktu.<\/li>\n<\/ul>\n<p>V\u00fdhody produktu rozepi\u0161te na <strong>samostatn\u00e9 str\u00e1nce<\/strong>.\u00a0P\u0159idejte hezk\u00e9 velk\u00e9 fotky a tematick\u00e1 videa (mohou b\u00fdt i v angli\u010dtin\u011b). Nezapome\u0148te na hodnocen\u00ed z\u00e1kazn\u00edk\u016f. Nen\u00ed pot\u0159eba si je vym\u00fd\u0161let. K popul\u00e1rn\u00edm produkt\u016fm najdete v diskus\u00edch spoustu koment\u00e1\u0159\u016f. Vytvo\u0159te str\u00e1nku s <strong>recenz\u00ed dan\u00e9ho produktu<\/strong>. Odka\u017ete z n\u00ed na zaj\u00edmav\u00e9 recenze na jin\u00fdch webech.<\/p>\n<p>Na ka\u017edou str\u00e1nku p\u0159idejte v\u00fdraznou v\u00fdzvu k objedn\u00e1n\u00ed produktu. M\u016f\u017eete vytvo\u0159it i samostatnou str\u00e1nku &#8220;Kde koupit&#8221;, na kter\u00e9 srovn\u00e1te ceny v r\u016fzn\u00fdch internetov\u00fdch obchodech. Srovn\u00e1n\u00ed p\u0159idejte samoz\u0159ejm\u011b pouze v p\u0159\u00edpad\u011b, \u017ee v n\u011bm v\u00e1\u0161 obchod vych\u00e1z\u00ed nejl\u00e9pe (srovn\u00e1vejte obchody stejn\u00e9 kvality).<\/p>\n<p>T\u00e9m\u011b\u0159 ka\u017ed\u00fd popul\u00e1rn\u00ed produkt m\u00e1 sv\u00e9 napodobeniny. P\u0159idejte na web proto n\u011bkolik rad <strong>na co si d\u00e1t pozor p\u0159i n\u00e1kupu<\/strong>. N\u00e1v\u0161t\u011bvn\u00edk v\u00e1m bude vd\u011b\u010dn\u00fd, \u017ee nepadl do rukou podvodn\u00edka, a r\u00e1d nakoup\u00ed na webu, kter\u00fd mu mikrostr\u00e1nka doporu\u010d\u00ed.<\/p>\n<h3>Jak mikrostr\u00e1nku vytvo\u0159it a propagovat?<\/h3>\n<p>Technicky zdatn\u011bj\u0161\u00ed u\u017eivatel\u00e9 pravd\u011bpodobn\u011b s\u00e1hnou po <a href=\"http:\/\/cs.wordpress.org\/\">WordPressu<\/a>. Pokud s n\u00edm ale nem\u00e1te \u017e\u00e1dn\u00e9 zku\u0161enosti, doporu\u010duji vyzkou\u0161et slu\u017eby jako\u00a0<a href=\"http:\/\/www.webnode.cz\/\">Webnode<\/a>. V z\u00e1kladn\u00ed verzi jsou v\u011bt\u0161inou <strong>zdarma.<\/strong> Po registraci je m\u016f\u017eete za\u010d\u00edt ihned pou\u017e\u00edvat v\u010detn\u011b p\u0159edp\u0159ipraven\u00fdch design\u016f. Rozsah funkc\u00ed na vytvo\u0159en\u00ed jednoduch\u00e9 mikrostr\u00e1nky bohat\u011b sta\u010d\u00ed.<\/p>\n<p>Vym\u011b\u0148ujte odkazy s jin\u00fdmi kvalitn\u00edmi mikrostr\u00e1nkami a nekonkuren\u010dn\u00edmi e-shopy. Domluvte vz\u00e1jemnou propagaci s e-shopem, kter\u00fd prod\u00e1v\u00e1 dopl\u0148ky k v\u00e1mi propagovan\u00e9mu produktu (nap\u0159. batoh vs. ozdoby na batohy, ozdobn\u00ed ply\u0161\u00e1ci). Pokud vytv\u00e1\u0159\u00edte v\u00edce microsites, prolinkujte je mezi sebou.<\/p>\n<p>Zkuste mikrostr\u00e1nku propagovat vytvo\u0159en\u00edm fanou\u0161kovsk\u00e9 str\u00e1nky na Facebooku (nap\u0159. <em>Miluju cvi\u010den\u00ed s powerballem<\/em>). Facebook box se seznamem fanou\u0161k\u016f p\u0159idejte do postrann\u00edho panelu mikrostr\u00e1nky.<\/p>\n<p>Spus\u0165te zku\u0161ebn\u00ed <a href=\"\" data-internallinksmanager029f6b8e52c=\"92\" title=\"PPC\">PPC<\/a> kampa\u0148 v AdWords nebo na Facebooku!<\/p>\n<h3>Jak\u00e9 m\u00e1te zku\u0161enosti s mikrostr\u00e1nkami?<\/h3>\n<p>Vypl\u00e1c\u00ed se va\u0161im klient\u016fm jejich tvorba? Jak\u00fdmi dal\u0161\u00edmi zp\u016fsoby je propagujete? <strong>Pod\u011blte se v koment\u00e1\u0159\u00edch!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mikrostr\u00e1nky (microsites nebo tak\u00e9 satelitn\u00ed weby) jsou jednoduch\u00e9 n\u011bkolikastr\u00e1nkov\u00e9 weby, vytv\u00e1\u0159en\u00e9 pro propagaci jednoho produktu nebo modelov\u00e9 \u0159ady. Hezk\u00fdm p\u0159\u00edkladem je nap\u0159. na web morphy-richards-48319.cz. Pro\u010d mikrostr\u00e1nky vytv\u00e1\u0159et? Mal\u00fd jednoduch\u00fd a web se n\u00e1v\u0161t\u011bn\u00edkovi l\u00e9pe pou\u017e\u00edv\u00e1, vysok\u00e1 specializace zvy\u0161uje d\u016fv\u011bryhodnost webu, ve vyhled\u00e1va\u010d\u00edch se objev\u00ed krom\u011b e-shopu i dal\u0161\u00ed v\u00e1\u0161 web, na mikrostr\u00e1nk\u00e1ch m\u016f\u017eete vyzkou\u0161et&#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/vytvarime-podpurne-mikrostranky\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[163],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vytv\u00e1\u0159\u00edme podp\u016frn\u00e9 mikrostr\u00e1nky \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"Vytv\u00e1\u0159\u00edme podp\u016frn\u00e9 mikrostr\u00e1nky \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. Kompletn\u00ed n\u00e1vody od nejpou\u017e\u00edvan\u011bj\u0161\u00edho SEO n\u00e1stroje v \u010cR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.collabim.cz\/akademie\/vytvarime-podpurne-mikrostranky\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vytv\u00e1\u0159\u00edme podp\u016frn\u00e9 mikrostr\u00e1nky \u21d2 Collabim.cz \u2714\ufe0f\" \/>\n<meta property=\"og:description\" content=\"Vytv\u00e1\u0159\u00edme podp\u016frn\u00e9 mikrostr\u00e1nky \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. Kompletn\u00ed n\u00e1vody od nejpou\u017e\u00edvan\u011bj\u0161\u00edho SEO n\u00e1stroje v \u010cR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.collabim.cz\/akademie\/vytvarime-podpurne-mikrostranky\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Akademie Collabim\" \/>\n<meta property=\"article:published_time\" content=\"2011-06-16T13:17:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-12T09:51:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/10\/social-image.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#website\",\"url\":\"https:\/\/www.collabim.cz\/akademie\/\",\"name\":\"SEO Akademie Collabim\",\"description\":\"V\\u0161e, co jste cht\\u011bli o SEO v\\u011bd\\u011bt\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.collabim.cz\/akademie\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/vytvarime-podpurne-mikrostranky\/#webpage\",\"url\":\"https:\/\/www.collabim.cz\/akademie\/vytvarime-podpurne-mikrostranky\/\",\"name\":\"Vytv\\u00e1\\u0159\\u00edme podp\\u016frn\\u00e9 mikrostr\\u00e1nky \\u21d2 Collabim.cz \\u2714\\ufe0f\",\"isPartOf\":{\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#website\"},\"datePublished\":\"2011-06-16T13:17:16+00:00\",\"dateModified\":\"2019-07-12T09:51:48+00:00\",\"author\":{\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#\/schema\/person\/b1c06a15a1d60fcd9a3324c398f29bb6\"},\"description\":\"Vytv\\u00e1\\u0159\\u00edme podp\\u016frn\\u00e9 mikrostr\\u00e1nky \\u21d2 v\\u0161e co pot\\u0159ebujete v\\u011bd\\u011bt \\u2714\\ufe0f SEO rady \\u2714\\ufe0f a SEO tipy. 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