{"id":5034,"date":"2019-01-02T12:49:54","date_gmt":"2019-01-02T11:49:54","guid":{"rendered":"https:\/\/www.collabim.cz\/akademie\/?p=5034"},"modified":"2019-07-12T11:49:49","modified_gmt":"2019-07-12T09:49:49","slug":"konec-roku-2018-v-collabimu","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/konec-roku-2018-v-collabimu\/","title":{"rendered":"Konec roku 2018 v Collabimu"},"content":{"rendered":"<p>Tak m\u00e1me po sv\u00e1tc\u00edch, probrali jsme se z ponovoro\u010dn\u00ed kocoviny a op\u011bt jsme usedli k na\u0161im soustruh\u016fm.<\/p>\n<p>No a jako jednu z prvn\u00edch v\u011bc\u00ed jsme pro v\u00e1s dali p\u0159ehled toho nejd\u016fle\u017eit\u011bj\u0161\u00edho, co se u n\u00e1s v prosinci 2018 odehr\u00e1lo. A jak je ji\u017e dobr\u00fdm zvykem, m\u00e1te-li rad\u011bji video:<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/637DmawI6zM\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>Jdeme na to.<\/p>\n<h3>PF 2019<\/h3>\n<p>Jsme moc r\u00e1di, \u017ee se v\u00e1m n\u00e1\u0161 vt\u00edpek s PFkem koncem roku l\u00edbil, v\u00edce ne\u017e 96 kladn\u00fdch reakc\u00ed jen na na\u0161em e-mailu jsme opravdu ne\u010dekali. K tomu dal\u0161\u00ed skv\u011bl\u00e9 reakce na soci\u00e1ln\u00ed s\u00edt\u00edch. D\u00edky za n\u011b, ospravedlnilo to trochu ty p\u0159\u00edpravy, kter\u00e9 opravu nebyli v minut\u00e1ch.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5039\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/3.png\" alt=\"\" width=\"619\" height=\"327\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/3.png 619w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/3-300x158.png 300w\" sizes=\"(max-width: 619px) 100vw, 619px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5040\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/2.png\" alt=\"\" width=\"610\" height=\"445\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/2.png 610w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/2-300x219.png 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5041\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/1.png\" alt=\"\" width=\"610\" height=\"591\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/1.png 610w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/1-300x291.png 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Z\u00e1rove\u0148 se omlouv\u00e1me i t\u0159em nespokojen\u00fdm z\u00e1kazn\u00edk\u016fm, kter\u00fdm sme naru\u0161ili p\u0159edv\u00e1no\u010dn\u00ed vesel\u00ed. Pravda, ten mail m\u011bl za \u00fakol provokovat a mo\u017en\u00e1 vypadal i trohu jako phishing. D\u00edky za pochopen\u00ed!<\/p>\n<p>Pokud v\u00e1m toto PFko uteklo, zkuste kouknout do SPAMu ve va\u0161\u00ed po\u0161t\u011b, ur\u010dit\u011b ho tam najdete.<\/p>\n<h3><\/h3>\n<h3>Vylep\u0161en\u00ed v PPC anal\u00fdz\u00e1ch<\/h3>\n<p>D\u00edky za va\u0161e tipy na vylep\u0161ov\u00e1n\u00ed, jsme moc r\u00e1di, \u017ee na\u0161e pr\u00e1ce je pou\u017e\u00edv\u00e1na! D\u00edky jednomu z v\u00e1s jsme tak p\u0159idali mo\u017enost filtrace v\u00fdsled\u016f jen pro jednu vybranou dom\u00e9nu. Ob\u010das se toti\u017e st\u00e1v\u00e1, \u017ee reklam m\u00e1m pro dan\u00fd segment v\u00edce, ne\u017e je Collabim do excelu \u00a0schopen p\u0159echroupat (aktu\u00e1ln\u011b jsme omezeni 200 tis. \u0159\u00e1dky na v\u00fdstupy) a tedy se u n\u011bkter\u00fdch specifick\u00fdch p\u0159\u00edpad\u016f neda\u0159ilo exportovat v\u0161echny reklamy najednou. To je minulost\u00ed!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5036\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/aa.png\" alt=\"\" width=\"571\" height=\"370\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/aa.png 571w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/aa-300x194.png 300w\" sizes=\"(max-width: 571px) 100vw, 571px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>KATEGORIE pro e-shopy<\/h3>\n<p>Spustili jsme pro v\u00e1s <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/jak-zabezpecit-webove-stranky\/\" data-internallinksmanager029f6b8e52c=\"100\" title=\"HTTP a HTTPS: Jak zabezpe\u010dit webov\u00e9 str\u00e1nky\">https<\/a>:\/\/kategorie-pro-eshopy.cz &#8211; m\u00edsto, kde najdete v\u017edy aktu\u00e1ln\u00ed feedy kategori\u00ed heureky, zbozi a google n\u00e1kup\u016f v XLSX. Jist\u011b to zn\u00e1te, nov\u00fd e-shop a za\u010d\u00edn\u00e1 op\u011bt klasick\u00e9 kole\u010dko zji\u0161\u0165ov\u00e1n\u00ed, jak lid\u00e9 tohoto e-shop hledaj\u00ed a na co jsou zvykl\u00ed. Sou\u010d\u00e1st\u00ed procesu je u nejednoho marke\u0165\u00e1ka tak\u00e9 vyta\u017een\u00ed kategorii zbo\u017e\u00ed z nejpou\u017e\u00edvan\u011bj\u0161\u00edch zbo\u017e\u00e1k\u016f, tedy zbozi.cz, google n\u00e1kupy (aka merchant) a asi nejpopul\u00e1rn\u011bj\u0161\u00ed <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/jaky-je-rozdil-ve-srovnavacich-a-kolik-stoji-se-do-nich-zapojit\/\" data-internallinksmanager029f6b8e52c=\"62\" title=\"Jak\u00fd je rozd\u00edl ve srovn\u00e1va\u010d\u00edch a kolik stoj\u00ed se do nich zapojit?\">heureka.cz<\/a>. Abychom V\u00e1m u\u0161et\u0159ili pr\u00e1ci, p\u0159ipravili jsme projekt <a href=\"https:\/\/kategorie-pro-eshopy.cz\" target=\"_blank\" rel=\"noopener\">kategorie pro e-shopy.cz<\/a>, kter\u00fd v\u00e1m v\u017edy bude d\u00e1vat aktu\u00e1ln\u00ed data, kter\u00e1 se denn\u011b stahuj\u00ed z t\u011bchto zbo\u017eov\u00fdch vyhled\u00e1va\u010d\u016f. Sta\u010d\u00ed jen prohnat na\u0161\u00ed jednor\u00e1zovou anal\u00fdzou hledanosti a m\u00e1te k dispozici aktu\u00e1ln\u00ed p\u0159ehled hled\u00e1n\u00ed v\u0161ech kategori\u00ed, kter\u00e9 mohou va\u0161i klienti pou\u017e\u00edvat!<\/p>\n<p>Pou\u017e\u00edv\u00e1te-li nav\u00edc n\u00e1vrhy z na\u0161ept\u00e1va\u010d\u016f s na\u0161\u00ed jednor\u00e1zov anal\u00fdze, m\u00e1te je hned po ruce bez prkliku na tento extern\u00ed <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">web<\/a>!<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5037\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/48423570_10156984700770859_6706911652580687872_n.png\" alt=\"\" width=\"960\" height=\"510\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/48423570_10156984700770859_6706911652580687872_n.png 960w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/48423570_10156984700770859_6706911652580687872_n-300x159.png 300w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/12\/48423570_10156984700770859_6706911652580687872_n-768x408.png 768w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3>Nov\u00fd design aplikace<\/h3>\n<p>Douf\u00e1me, \u017ee u\u017e brzy toto na\u0161e vymlouv\u00e1n\u00ed skon\u010d\u00ed, ale v prosinci jsme nejv\u00edce makali na n\u011b\u010dem, co v\u00e1m je\u0161t\u011b nem\u016f\u017eeme uk\u00e1zat. Ano, je to zbrusu nov\u00fd design Collabimu, o kter\u00e9m ji\u017e nesly\u0161el m\u00e1lokdo.<\/p>\n<p>Abychom alespo\u0148 \u010d\u00e1ste\u010dn\u011b ukojili va\u0161i zv\u011bdavost, m\u016f\u017eete st\u0159\u00edpky z nov\u00e9 aplikace <a href=\"https:\/\/www.instagram.com\/collabim\/\" target=\"_blank\" rel=\"noopener\">sledovat na na\u0161em instagramu<\/a>.<\/p>\n<p>M\u00e1te-li nav\u00edc z\u00e1jem b\u00fdt mezi prvn\u00edmi, kte\u0159\u00ed dostanou novou verzi k otestov\u00e1n\u00ed, <a href=\"http:\/\/bit.ly\/novy-collabim\" target=\"_blank\" rel=\"noopener\">m\u016f\u017eete se n\u00e1m upsat zde<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Podporujeme komunitn\u00ed projekty &#8211; tentokr\u00e1t Marketingov\u00e1 Plze\u0148<\/h3>\n<p>Kluci s n\u00e1mi konzultovali prvn\u00ed z\u00e1m\u011bry, byli jsme se na n\u011b pod\u00edvat, dokonce i m\u011bli v r\u00e1mci jejich akc\u00ed i Collabim workshop a je to fakt pecka!<\/p>\n<p>\u0160\u0148\u016fra vzd\u011bl\u00e1vac\u00edch mini-konferenc\u00ed a workshop\u016f je v\u017edy po st\u0159echu nabyta informacemi a aktu\u00e1ln\u00edmi trendy. A tak slovo dalo slovo a stali jsme se partnerem tohoto skv\u011bl\u00e9ho projektu a ur\u010dit\u011b se na spoust\u011b akc\u00ed objev\u00edme i v roce 2019. Jen tak d\u00e1l, d\u00edky za super iniciativu!<\/p>\n<p>V\u00edce u\u017e na str\u00e1nk\u00e1ch\u00a0<a href=\"https:\/\/www.marketingova-plzen.cz\" target=\"_blank\" rel=\"noopener\">Marketingov\u00e9 Plzn\u011b<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Podporujeme i nejv\u011bt\u0161\u00ed jiho\u010deskou konferenci &#8211; Digid\u011bjovice 2019<\/h3>\n<p>Co bychom to byli za Bud\u011bj\u010d\u00e1ky, kdybychom nepodporovali tuto akci, kter\u00e1 do srdce kraje Jakuba Kr\u010d\u00edna p\u0159iveze ji\u017e po n\u011bkolik\u00e1t\u00e9 \u0161pi\u010dky \u010desk\u00e9 <a href=\"https:\/\/www.collabim.cz\/akademie\/e-commerce-vyznam-druhy-fungovani-a-vse-co-potrebujete-vedet\/\" data-internallinksmanager029f6b8e52c=\"90\" title=\"E-commerce: V\u00fdznam, druhy, fungov\u00e1n\u00ed a v\u0161e, co pot\u0159ebujete v\u011bd\u011bt\">e-commerce<\/a> sc\u00e9ny a p\u0159ibl\u00ed\u017e\u00ed n\u00e1\u0161 denn\u00ed chleba nejen z\u00e1jemc\u016fm z \u0159ad \u0161irok\u00e9 ve\u0159ejnosti, ale i odborn\u00e9mu publiku.<\/p>\n<p>Letos se tak m\u016f\u017eete t\u011b\u0161it nap\u0159\u00edklad na Davida \u0160pinara (CEO investi\u010dn\u00ed skupiny MITON),\u00a0Adama Zbiejczuka (<a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/nejvetsi-socialni-platformy-pro-publikovani-obsahu\/\" data-internallinksmanager029f6b8e52c=\"119\" title=\"TOP 15 nejv\u011bt\u0161\u00edch soci\u00e1ln\u00edch platforem pro publikov\u00e1n\u00ed obsahu\">soci\u00e1ln\u00ed s\u00edt\u011b<\/a> &#8211; influencers), Honzu Tich\u00e9ho (spolumajitel jedn\u00e9 z nejv\u011bt\u0161\u00edch digit\u00e1ln\u00edch agentur v \u010cR &#8211; TASTE) a mnoho dal\u0161\u00edch nem\u00e9n\u011b skv\u011bl\u00fdch \u0159e\u010dn\u00edk\u016f.<\/p>\n<p>Nav\u00edc se na t\u00e9to akci m\u016f\u017eete potkat i se mnou v roli &#8211; pokud m\u011b nep\u0159epadne n\u00e1hl\u00e1 st\u0159evn\u00ed ch\u0159ipka &#8211; moder\u00e1tora.<\/p>\n<p>Pro na\u0161e placen\u00e9 klienty m\u00e1me nav\u00edc skv\u011blou zpr\u00e1vu &#8211; ve sv\u00fdm \u00fa\u010dtech <strong>najdou brut\u00e1ln\u00ed slevu (33,61344538%)<\/strong> na tuto akci, kterou se n\u00e1m poda\u0159ilo domluvit s po\u0159\u00e1daj\u00edc\u00edmi ogranizacemi INIZIO a <a href=\"https:\/\/www.jhk.cz\/akce\/prehled-akci\/digidejovice-2019-1798.html\" target=\"_blank\" rel=\"noopener\">JHK<\/a>. Najdete na z\u00e1lo\u017ece <strong>M\u00e9 \u00fadaje<\/strong>\u00a0vpravo naho\u0159e, na t\u00e9to st\u00e1nce potom zde:<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-5046\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2019\/01\/aa.png\" alt=\"\" width=\"746\" height=\"300\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2019\/01\/aa.png 746w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2019\/01\/aa-300x121.png 300w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p>V\u00edce o akci na\u00a0<a href=\"http:\/\/www.digidejovice.cz\" target=\"_blank\" rel=\"noopener\">digidejovice.cz<\/a>.<\/p>\n<p>&nbsp;<\/p>\n<h3>Prosincov\u00fd SEOloger<\/h3>\n<p>V prosinci jste n\u00e1s tak\u00e9 mohli vid\u011bt na SEOlogeru Pavla Ungra. Bohu\u017eel v\u0161ak jen na videu, proto\u017ee hlavn\u00ed ur\u010den\u00fd protagonista K\u00e1ja bohu\u017eel na posledn\u00ed chv\u00edli ohl\u00e1sil smrtelnou chlapskou nemoc a ulehl na kavalec. Bylo nutn\u00e9 ho tedy zastoupit a ze vzd\u00e1len\u00e9 It\u00e1lie poslat prezentaci o tom, s \u010d\u00edm se na Collabimu cel\u00fd rok pereme. Pokud v\u00e1m tato akce utekla, nemus\u00edte b\u00fdt smutn\u00ed, m\u00e1me pro v\u00e1s z\u00e1znam:<br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/X0mZ3IUZ53U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3>Taste Collabim<\/h3>\n<p><em>Mnohem v\u00edce ne\u017e jen <a href=\"https:\/\/www.collabim.cz\/mereni-pozic-ve-vyhledavacich\" data-internallinksmanager029f6b8e52c=\"117\" title=\"M\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch\">m\u011b\u0159en\u00ed pozic<\/a>&#8230;<\/em><\/p>\n<p>Cel\u00fd prosinec jsme v\u00e1s \u0161ponovali jak Boratovy trenky, dokonce jsme m\u011bli i dotaz na sock\u00e1ch, zda-li n\u00e1s agentura Taste n\u00e1hodou nekupuje \ud83d\ude00<\/p>\n<p>Mezit\u00edm v\u0161ak piln\u011b p\u0159ipravujeme s p\u0159edn\u00edmi odborn\u00edky unik\u00e1tn\u00ed projekt n\u011bkolika webin\u00e1\u0159\u016f, kde budeme postupn\u011b seznamovat na\u0161e div\u00e1ky s Collabimem a z\u00e1kout\u00edmi SEO, kter\u00e9 jim t\u0159eba nejsou \u00fapln\u011b bl\u00edzk\u00e9.<\/p>\n<p><strong>Za\u010d\u00edn\u00e1me ji\u017e 30.1.2019 14:00, tak si dejte toto datum do kalend\u00e1\u0159e, a\u0165 jste u toho!<\/strong><\/p>\n<p>V\u00edce info najdete na str\u00e1nce akce\u00a0<a href=\"https:\/\/www.collabim.cz\/taste-collabim.html\" target=\"_blank\" rel=\"noopener\">collabim.cz\/taste-collabim.<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>A to je pro tentokr\u00e1t v\u0161e p\u0159\u00e1tel\u00e9! D\u00edky za va\u0161i neutuchaj\u00edc\u00ed d\u016fv\u011bru a z\u00e1jem a nezapome\u0148te n\u00e1s odeb\u00edrat! A\u0165 u\u017e na <a href=\"https:\/\/www.youtube.com\/channel\/UCsHnGKwpsa5yAwOX7i0lTqg\/videos\" target=\"_blank\" rel=\"noopener\">youtube<\/a> \u010di zde na akademii (otravn\u00fd zvone\u010dek vpravo dole).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tak m\u00e1me po sv\u00e1tc\u00edch, probrali jsme se z ponovoro\u010dn\u00ed kocoviny a op\u011bt jsme usedli k na\u0161im soustruh\u016fm. No a jako jednu z prvn\u00edch v\u011bc\u00ed jsme pro v\u00e1s dali p\u0159ehled toho nejd\u016fle\u017eit\u011bj\u0161\u00edho, co se u n\u00e1s v prosinci 2018 odehr\u00e1lo. A jak je ji\u017e dobr\u00fdm zvykem, m\u00e1te-li rad\u011bji video: Jdeme na to. PF 2019 Jsme moc&#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/konec-roku-2018-v-collabimu\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Konec roku 2018 v Collabimu \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"Konec roku 2018 v Collabimu \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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