{"id":394,"date":"2011-03-10T11:59:38","date_gmt":"2011-03-10T10:59:38","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=394"},"modified":"2019-08-02T15:14:37","modified_gmt":"2019-08-02T13:14:37","slug":"optimalizace-vysledku-hledani","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/optimalizace-vysledku-hledani\/","title":{"rendered":"Zvy\u0161te n\u00e1v\u0161t\u011bvnost z vyhled\u00e1va\u010d\u016f optimalizac\u00ed v\u00fdsledk\u016f hled\u00e1n\u00ed"},"content":{"rendered":"<p>SEO konzultanti se ka\u017ed\u00fd den hon\u00ed za z\u00edsk\u00e1n\u00edm nejlep\u0161\u00edch pozic na nejhledan\u011bj\u0161\u00ed <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00e1 slova<\/a>. V\u011bt\u0161ina z nich ale opom\u00edj\u00ed fakt, \u017ee samotn\u00e1 vysok\u00e1 pozice <strong>neznamen\u00e1 dobrou n\u00e1v\u0161t\u011bvnost z <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/nejlepsi-internetove-vyhledavace-top-5-vyhledavacu-pro-hledani-obsahu\/\" data-internallinksmanager029f6b8e52c=\"56\" title=\"Nejlep\u0161\u00ed internetov\u00e9 vyhled\u00e1va\u010de: Top 5 vyhled\u00e1va\u010d\u016f pro hled\u00e1n\u00ed obsahu\">vyhled\u00e1va\u010de<\/a><\/strong>. Pro n\u00e1sleduj\u00edc\u00ed p\u0159\u00edklad jsem hledal <a href=\"http:\/\/www.google.cz\/search?hl=cs&amp;q=p%C3%A1nsk%C3%A1+horsk%C3%A1+kola&amp;aq=f&amp;aqi=&amp;aql=&amp;oq=\">p\u00e1nsk\u00e1 horsk\u00e1 kola v Googlu<\/a>:<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/panska-horska-kola.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-395\" title=\"panska-horska-kola\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/panska-horska-kola.png\" alt=\"\" width=\"447\" height=\"56\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/panska-horska-kola.png 447w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/panska-horska-kola-300x38.png 300w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/a><\/p>\n<p>Uveden\u00fd v\u00fdsledek se aktu\u00e1ln\u011b nach\u00e1z\u00ed na velmi dobr\u00e9\u00a0<strong>5. pozici<\/strong>. T\u00e9m\u011b\u0159 jist\u011b na n\u011bj ale bude klikat jen velmi mal\u00e9 procento hledaj\u00edc\u00edch:<\/p>\n<ul>\n<li>Hledan\u00e1 fr\u00e1ze <strong>p\u00e1nsk\u00e1 horsk\u00e1 kola<\/strong> nen\u00ed uvedena v titulku. Nen\u00ed v n\u011bm dokonce ani obecn\u011bj\u0161\u00ed fr\u00e1ze <strong>horsk\u00e1 kola<\/strong>. V\u0161echny ostatn\u00ed v\u00fdsledky hled\u00e1n\u00ed fr\u00e1zi horsk\u00e1 kola v titulku obsahuj\u00ed. Hledaj\u00edc\u00ed ji o\u010dek\u00e1v\u00e1, tak\u017ee n\u00e1\u0161 v\u00fdsledek s velkou pravd\u011bpodobnost\u00ed p\u0159esko\u010d\u00ed.<\/li>\n<li>Text ve v\u00fd\u0148atku (= \u010dern\u00fd text mezi titulkem a odkazem) tak\u00e9 nen\u00ed v\u016fbec zaj\u00edmav\u00fd. Neobsahuje hledanou fr\u00e1zi v prvn\u00edm p\u00e1d\u011b ani call to action.<\/li>\n<\/ul>\n<p>Nyn\u00ed v\u00edme, co je \u0161patn\u011b. Jak ale dos\u00e1hnout toho, aby n\u00e1\u0161 v\u00fdsledek ve vyhled\u00e1va\u010di vypadal l\u00e9pe a klikalo na n\u011bj v\u00edce hledaj\u00edc\u00edch?<\/p>\n<h3>Jak vyhled\u00e1va\u010de tvo\u0159\u00ed v\u00fd\u0148atky<\/h3>\n<h4>Titulek<\/h4>\n<p>&nbsp;<\/p>\n<div id=\"_mcePaste\">\n<ul>\n<li>Titulek <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/nejlepsi-internetove-vyhledavace-top-5-vyhledavacu-pro-hledani-obsahu\/\" data-internallinksmanager029f6b8e52c=\"56\" title=\"Nejlep\u0161\u00ed internetov\u00e9 vyhled\u00e1va\u010de: Top 5 vyhled\u00e1va\u010d\u016f pro hled\u00e1n\u00ed obsahu\">vyhled\u00e1va\u010de<\/a> z\u00edsk\u00e1vaj\u00ed z obsahu <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/html-tagy-definice-a-souvislost-se-seo\/\" data-internallinksmanager029f6b8e52c=\"24\" title=\"HTML tagy: definice a souvislost se SEO\">HTML zna\u010dky<\/a> <em>&lt;<a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/jak-vytvorit-dobry-nadpis\/\" data-internallinksmanager029f6b8e52c=\"72\" title=\"Jak vytvo\u0159it dobr\u00fd nadpis\">title<\/a>&gt;<\/em> c\u00edlov\u00e9 str\u00e1nky.<\/li>\n<li>Google zobrazuje v titulku v\u00fdsledku a\u017e 70 znak\u016f v\u010detn\u011b mezer.<\/li>\n<li>Pokud je titulek del\u0161\u00ed ne\u017e 70 znak\u016f, Google zobraz\u00ed co nejv\u00edce cel\u00fdch slov a za o\u0159\u00edznut\u00ed p\u0159id\u00e1 t\u0159i te\u010dky (&#8230;).<\/li>\n<\/ul>\n<\/div>\n<h4>V\u00fd\u0148atek<\/h4>\n<ul>\n<li>V\u00fd\u0148atek vyhled\u00e1va\u010de tvo\u0159\u00ed ze samotn\u00e9ho textov\u00e9ho obsahu c\u00edlov\u00e9 str\u00e1nky nebo z <em>meta description<\/em>.<\/li>\n<li>Maxim\u00e1ln\u00ed d\u00e9lka je u Googlu 156 znak\u016f v\u010detn\u011b mezer. Del\u0161\u00ed v\u00fd\u0148atky jsou zkr\u00e1ceny a dopln\u011bny t\u0159emi te\u010dkami (&#8230;).<\/li>\n<li>Google ve v\u00fd\u0148atku ob\u010das zobrazuje i dal\u0161\u00ed informace (nap\u0159. datum publikov\u00e1n\u00ed str\u00e1nky). V t\u011bchto p\u0159\u00edpadech je maxim\u00e1ln\u00ed d\u00e9lka va\u0161eho v\u00fd\u0148atku <strong>139 znak\u016f<\/strong>.<\/li>\n<li>Pokud c\u00edlov\u00e1 str\u00e1nka obsahuje <em>meta description<\/em> popisek a ten obsahuje hledanou fr\u00e1zi, Google jej zobraz\u00ed jako v\u00fd\u0148atek. <strong>Nemus\u00ed <\/strong>j\u00edt nav\u00edc o p\u0159esnou shodu, viz n\u00ed\u017ee.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/kompas-buzola.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-401\" title=\"kompas-buzola\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/kompas-buzola.png\" alt=\"\" width=\"560\" height=\"143\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/kompas-buzola.png 560w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/kompas-buzola-300x77.png 300w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/p>\n<p>Meta description c\u00edlov\u00e9 str\u00e1nky na Heur\u00e9ce:<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/kompas-buzola-meta-description.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-402\" title=\"kompas-buzola-meta-description\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/kompas-buzola-meta-description.png\" alt=\"\" width=\"621\" height=\"47\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/kompas-buzola-meta-description.png 621w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/kompas-buzola-meta-description-300x23.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/p>\n<h4>Roz\u0161\u00ed\u0159en\u00e9 v\u00fd\u0148atky<\/h4>\n<p>U dotaz\u016f t\u00fdkaj\u00edc\u00edch se mimo jin\u00e9 <strong>recenz\u00ed, osob, firem\u00a0nebo ud\u00e1lost\u00ed<\/strong> Google zobrazuje tzv. roz\u0161\u00ed\u0159en\u00fd v\u00fd\u0148atek (rich snippet &#8211; viz n\u00ed\u017ee). V\u00edce informac\u00ed hledejte v <a href=\"http:\/\/www.google.com\/support\/webmasters\/bin\/answer.py?hl=en&amp;answer=99170\">n\u00e1pov\u011bd\u011b pro webmastery<\/a>.<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/topgal-snippet.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-397\" title=\"topgal-snippet\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/topgal-snippet.png\" alt=\"\" width=\"558\" height=\"222\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/topgal-snippet.png 558w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/topgal-snippet-300x119.png 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/a><\/p>\n<h3>Kontrolujeme text na\u0161ich v\u00fdsledk\u016f v Googlu<\/h3>\n<p>Nejprve mus\u00edme identifikovat\u00a0<strong>v\u00fdsledky s nevhodn\u00fdm textem<\/strong>. M\u016f\u017eete zad\u00e1vat jednotliv\u00e1 slova do Googlu, hledat v\u00e1\u0161 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">web<\/a> a podobu v\u00fdsledk\u016f kontrolovat ru\u010dn\u011b. <a href=\"https:\/\/www.collabim.cz\/\">Collabim<\/a> v\u00e1m umo\u017en\u00ed zobrazit v\u0161echny v\u00fdsledky pohromad\u011b a <strong>rychle odhalit ty, kter\u00e9 je nutn\u00e9 vylep\u0161it<\/strong>.<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/collabim-snippet-preview.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-411\" title=\"collabim-snippet-preview\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/collabim-snippet-preview.png\" alt=\"\" width=\"646\" height=\"360\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/collabim-snippet-preview.png 646w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/collabim-snippet-preview-300x167.png 300w\" sizes=\"(max-width: 646px) 100vw, 646px\" \/><\/a><\/p>\n<p>K p\u0159ehledu v\u0161ech v\u00fdsledk\u016f se dostanete kliknut\u00edm na odkaz\u00a0<em>all snippets<\/em> na detailu libovoln\u00e9ho kl\u00ed\u010dov\u00e9ho slova v Collabimu.<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/show-snippets-preview-collabim.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-416\" title=\"show-snippets-preview-collabim\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/show-snippets-preview-collabim.png\" alt=\"\" width=\"562\" height=\"162\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/show-snippets-preview-collabim.png 562w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/show-snippets-preview-collabim-300x86.png 300w\" sizes=\"(max-width: 562px) 100vw, 562px\" \/><\/a><\/p>\n<h3>Jak zlep\u0161it text v\u00fdsledk\u016f (checklist)?<\/h3>\n<h4>Titulek<\/h4>\n<ol>\n<li>Obsahuje titulek <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00e9 slovo<\/a>, kter\u00e9 je pro str\u00e1nku nejd\u016fle\u017eit\u011bj\u0161\u00ed?<br \/>\nNap\u0159. <strong>batohy <\/strong>pro\u00a0<a href=\"http:\/\/batohy.heureka.cz\/\">batohy.heureka.cz<\/a>. Hledaj\u00edc\u00ed na n\u011bj pravd\u011bpodobn\u011bji klikne.<\/li>\n<li>Je titulek krat\u0161\u00ed ne\u017e<strong> 70 znak\u016f<\/strong>?<br \/>\nPokud nen\u00ed, nezobrac\u00ed se ve v\u00fdsledc\u00edch cel\u00fd.<\/li>\n<li>D\u00e1v\u00e1 titulek <strong>smysl<\/strong>? Nen\u00ed jen v\u00fd\u010dtem kl\u00ed\u010dov\u00fdch slov?<br \/>\nTitulek\u00a0<em>BATOHY SHOP, BAGMASTER, TOPGAL, LOAP, HUSKY<\/em> rad\u011bji nepou\u017eivejte.<\/li>\n<li>Obsahuje (ide\u00e1ln\u011b na konci) n\u00e1zev <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">webu<\/a>?<br \/>\nNap\u0159: <em>Batohy | Topgal.cz.<\/em><\/li>\n<\/ol>\n<h4>V\u00fd\u0148atek<\/h4>\n<ol>\n<li>Obsahuje c\u00edlov\u00e1 str\u00e1nka smyslupln\u00fd text v\u00a0<em>meta description<\/em>?<br \/>\nN\u011bkter\u00e9 str\u00e1nky obsahuj\u00ed v meta desctription op\u011bt jen v\u00fd\u010det kl\u00ed\u010dov\u00fdch slov nebo nesouvisej\u00edc\u00ed slova. Meta description nen\u00ed nutn\u00e9 ps\u00e1t pro ka\u017edou str\u00e1nku ru\u010dn\u011b (i kdy\u017e je to nejlep\u0161\u00ed). M\u016f\u017eete jej generovat pomoc\u00ed dosazen\u00ed slov do \u0161ablony, jako to d\u011bl\u00e1 t\u0159eba Heur\u00e9ka:<\/p>\n<div style=\"margin-top: 8px;\"><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/kompas-buzola-meta-description.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-402\" style=\"border: 0px initial initial;\" title=\"kompas-buzola-meta-description\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/kompas-buzola-meta-description.png\" alt=\"\" width=\"621\" height=\"47\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/kompas-buzola-meta-description.png 621w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/kompas-buzola-meta-description-300x23.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/div>\n<\/li>\n<li>Pokud ano, je text v meta description <strong>krat\u0161\u00ed ne\u017e 139 znak\u016f<\/strong>?<br \/>\nV opa\u010dn\u00e9m p\u0159\u00edpad\u011b nebude v\u00e1\u0161 text ve v\u00fdsledc\u00edch Googlu zobrazen cel\u00fd .<\/li>\n<li>Obsahuje <strong>nejd\u016fle\u017eit\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova<\/strong> pro danou c\u00edlovou str\u00e1nku?<br \/>\nPokud ne, Google text z meta description ve sv\u00fdch v\u00fdsledc\u00edch nepou\u017eije a m\u00edsto toho vytvo\u0159\u00ed v\u00fd\u0148atek automaticky z ostatn\u00edho textu str\u00e1nky.<\/li>\n<li>Je text v\u00fd\u0148atku <strong>\u010dtiv\u00fd<\/strong>? Obsahuje <strong>v\u00fdzvu k akci<\/strong> (call to action)?<br \/>\nV\u00fdzva k akci m\u016f\u017ee zv\u00fd\u0161it pravd\u011bpodobnost, \u017ee lid\u00e9 na v\u00e1\u0161 v\u00fdsledek kliknou.<\/li>\n<\/ol>\n<h3>Zkontroluje sv\u00e9 v\u00fdsledky ve vyhled\u00e1va\u010d\u00edch pomoc\u00ed Collabimu!<\/h3>\n<p>M\u00e1te dobr\u00e9 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/rady-pozice-klicovych-slov-seo\/\" data-internallinksmanager029f6b8e52c=\"39\" title=\"Sledov\u00e1n\u00ed pozic ve vyhled\u00e1va\u010d\u00edch\">pozice ve vyhled\u00e1va\u010d\u00edch<\/a> na mnoho konkuren\u010dn\u00edch slov? A chod\u00ed z t\u011bchto slov na web skute\u010dn\u011b <strong>odpov\u00eddaj\u00edc\u00ed po\u010det n\u00e1v\u0161t\u011bvn\u00edk\u016f<\/strong>? Zkontrolujete sv\u00e9 v\u00fdsledky pomoc\u00ed Collabimu, ur\u010dit\u011b v\u00e1s napadnou mnoh\u00e1 zlep\u0161en\u00ed.<\/p>\n<p>Na konkr\u00e9tn\u00ed dotazy k optimalizaci text\u016f pro v\u00fdsledky r\u00e1d odpov\u00edm v koment\u00e1\u0159\u00edch.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEO konzultanti se ka\u017ed\u00fd den hon\u00ed za z\u00edsk\u00e1n\u00edm nejlep\u0161\u00edch pozic na nejhledan\u011bj\u0161\u00ed kl\u00ed\u010dov\u00e1 slova. V\u011bt\u0161ina z nich ale opom\u00edj\u00ed fakt, \u017ee samotn\u00e1 vysok\u00e1 pozice neznamen\u00e1 dobrou n\u00e1v\u0161t\u011bvnost z vyhled\u00e1va\u010de. Pro n\u00e1sleduj\u00edc\u00ed p\u0159\u00edklad jsem hledal p\u00e1nsk\u00e1 horsk\u00e1 kola v Googlu: Uveden\u00fd v\u00fdsledek se aktu\u00e1ln\u011b nach\u00e1z\u00ed na velmi dobr\u00e9\u00a05. pozici. T\u00e9m\u011b\u0159 jist\u011b na n\u011bj ale bude klikat&#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/optimalizace-vysledku-hledani\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[163],"tags":[175,235,265],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zvy\u0161te n\u00e1v\u0161t\u011bvnost z vyhled\u00e1va\u010d\u016f optimalizac\u00ed v\u00fdsledk\u016f hled\u00e1n\u00ed \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"Zvy\u0161te n\u00e1v\u0161t\u011bvnost z vyhled\u00e1va\u010d\u016f optimalizac\u00ed v\u00fdsledk\u016f hled\u00e1n\u00ed \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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