{"id":3823,"date":"2011-03-22T10:07:22","date_gmt":"2011-03-22T09:07:22","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=461"},"modified":"2025-04-02T08:00:01","modified_gmt":"2025-04-02T06:00:01","slug":"sledovani-konkurence","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/sledovani-konkurence\/","title":{"rendered":"\u0160pehujte konkurenci ve vyhled\u00e1va\u010d\u00edch"},"content":{"rendered":"<p>Chcete v\u011bd\u011bt, jak se ve <strong>vyhled\u00e1va\u010d\u00edch da\u0159\u00ed va\u0161\u00ed konkurenci<\/strong>? \u010cl\u00e1nek v\u00e1m pom\u016f\u017ee odpov\u011bd\u011bt na n\u00e1sleduj\u00edc\u00ed ot\u00e1zky:<\/p>\n<ul>\n<li>Jak\u00e1 je zn\u00e1most va\u0161\u00ed zna\u010dky v porovn\u00e1n\u00ed s konkurenc\u00ed?<\/li>\n<li>Na kter\u00e1 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00e1 slova<\/a> se konkurence soust\u0159ed\u00ed?<\/li>\n<li>Z jak\u00fdch web\u016f a jak\u00e9 odkazy z\u00edsk\u00e1vaj\u00ed? Kolik odkaz\u016f ji\u017e z\u00edskali?<\/li>\n<\/ul>\n<p>P\u0159i srovn\u00e1n\u00ed budu pou\u017e\u00edvat e-shopy <del>eod.cz<\/del>, <a href=\"http:\/\/www.nakupka.cz\/\">nakupka.cz<\/a>, mall.cz a <a href=\"http:\/\/www.elektro-kuchyne.cz\/\">elektro-kuchyne.cz<\/a>.<\/p>\n<h3>Zn\u00e1most zna\u010dky<\/h3>\n<p>Nejd\u0159\u00edve zkus\u00edme pou\u017e\u00edt <a href=\"http:\/\/www.google.com\/insights\/search\/\">Google Insights for Search<\/a>. U zm\u00edn\u011bn\u00fdch e-shop\u016f n\u00e1stroj bohu\u017eel neuk\u00e1\u017ee \u017e\u00e1dn\u00e1 data (mimo mall.cz). Hod\u00ed se tedy jen pro zn\u00e1m\u011bj\u0161\u00ed zna\u010dky (<a href=\"http:\/\/www.google.com\/insights\/search\/#q=mall%2Ckasa%2Calza%2Cmegaobchod&amp;geo=CZ&amp;date=today%2012-m&amp;cmpt=q\">p\u0159\u00edklad<\/a>).<\/p>\n<p>M\u016f\u017eeme pou\u017e\u00edt tak\u00e9 n\u00e1stroje pro n\u00e1vrh <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00fdch slov<\/a> <a href=\"https:\/\/adwords.google.com\/select\/KeywordToolExternal\">Google AdWords<\/a> a <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/sklik-prihlaseni-co-to-je-tipy-a-napoveda\/\" data-internallinksmanager029f6b8e52c=\"96\" title=\"Sklik: p\u0159ihl\u00e1\u0161en\u00ed, co to je, tipy a n\u00e1pov\u011bda\">Sklik<\/a>:<\/p>\n<table>\n<tbody>\n<tr>\n<th><\/th>\n<th>Elektro kuchyn\u011b<\/th>\n<th>EOD<\/th>\n<th>N\u00e1kupka<\/th>\n<th>Mall<\/th>\n<\/tr>\n<tr>\n<td>Hledanost Google<\/td>\n<td>260<\/td>\n<td>880<\/td>\n<td>210<\/td>\n<td>40,500<\/td>\n<\/tr>\n<tr>\n<td>Hledanost <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/sklik-prihlaseni-co-to-je-tipy-a-napoveda\/\" data-internallinksmanager029f6b8e52c=\"96\" title=\"Sklik: p\u0159ihl\u00e1\u0161en\u00ed, co to je, tipy a n\u00e1pov\u011bda\">Sklik<\/a><\/td>\n<td>406<\/td>\n<td>258<\/td>\n<td>1,855<\/td>\n<td>69,047<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Dle zji\u0161t\u011bn\u00fdch dat je Mall s p\u0159ehledem nejzn\u00e1m\u011bj\u0161\u00ed. Ostatn\u00ed e-shopy jsou v\u00edce m\u00e9n\u011b srovnateln\u00e9.<\/p>\n<h3>Um\u00edst\u011bn\u00ed ve vyhled\u00e1va\u010d\u00edch<\/h3>\n<p>Pomoc\u00ed n\u00e1stroje Site finder v <a href=\"https:\/\/www.collabim.cz\">Collabimu<\/a> m\u016f\u017eeme odhalit kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 m\u00e1 konkurence lep\u0161\u00ed pozice ne\u017e n\u00e1\u0161 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">web<\/a>. N\u00e1sleduj\u00edc\u00ed v\u00fdstup z n\u00e1stroje ukazuje<strong> srovn\u00e1n\u00ed pozic mall.cz a elektro-kuchyne.cz<\/strong>. Stejn\u00fdm zp\u016fsobem m\u016f\u017eete srovnat i ostatn\u00ed konkurenty.<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/srovnani-pozice-site-finder.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-470\" title=\"srovnani-pozice-site-finder\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/srovnani-pozice-site-finder.png\" alt=\"\" width=\"434\" height=\"371\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/srovnani-pozice-site-finder.png 434w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/srovnani-pozice-site-finder-300x256.png 300w\" sizes=\"(max-width: 434px) 100vw, 434px\" \/><\/a><\/p>\n<h3>Zp\u011btn\u00e9 odkazy, Majestic SEO<\/h3>\n<p>N\u00e1stroj <a href=\"https:\/\/www.majesticseo.com\/reports\/compare-domain-backlink-history\">MajesticSEO Backlink History<\/a> se velmi dob\u0159e hod\u00ed na srovn\u00e1n\u00ed po\u010dtu <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/linkbuilding-kompletni-navod-jak-na-budovani-zpetnych-odkazu-efektivne\/\" data-internallinksmanager029f6b8e52c=\"27\" title=\"Link building 2023: Kompletn\u00ed n\u00e1vod, jak na budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f efektivn\u011b\">zp\u011btn\u00fdch odkaz\u016f<\/a>. O tomto n\u00e1stroji si v\u00edce p\u0159e\u010dt\u011bte v <a href=\"http:\/\/blog.h1.cz\/srovnejte-narust-zpetnych-odkazu-konkurence\/\">m\u00e9m star\u0161\u00edm \u010dl\u00e1nku na blogu H1.cz<\/a>.<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/majestic-seo-elektro-kuchyne.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-463\" title=\"majestic-seo-elektro-kuchyne\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/majestic-seo-elektro-kuchyne-300x150.png\" alt=\"\" width=\"300\" height=\"150\" \/><\/a><\/p>\n<p><em>Kliknut\u00edm na obr\u00e1zek zobraz\u00edte jeho plnou velikost<\/em><\/p>\n<h3>Zp\u011btn\u00e9 odkazy, Open Site Explorer<\/h3>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2011\/03\/open-site-explorer.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-495\" title=\"open-site-explorer\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/open-site-explorer-300x98.png\" alt=\"\" width=\"300\" height=\"98\" \/><\/a><\/p>\n<p>MajesticSEO v\u00e1m m\u016f\u017ee zobrazit i konkr\u00e9tn\u00ed odkazy konkurent\u016f. Za tyto pokro\u010dilej\u0161\u00ed reporty ale budete muset zaplatit. Pokud <strong>platit nechcete<\/strong>, vyzkou\u0161ejte m\u00e9n\u011b zn\u00e1m\u00fd <a href=\"http:\/\/www.opensiteexplorer.org\/\">Open Site Explorer<\/a> (OSE). P\u0159ed jeho vyu\u017e\u00edv\u00e1n\u00edm se doporu\u010duji zdarma <a href=\"https:\/\/www.seomoz.org\/users\/register\">zaregistrovat<\/a>, n\u00e1stroj v\u00e1m pak zobraz\u00ed v\u00edce v\u00fdsledk\u016f.<\/p>\n<p>Zad\u00e1me do OSE <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">web<\/a> elektro-kuchyne.cz a n\u00e1stroj n\u00e1m <a href=\"http:\/\/www.opensiteexplorer.org\/www.elektro-kuchyne.cz\/a!links\">zobraz\u00ed prvn\u00edch 1 000 odkaz\u016f webu<\/a>. Pokud chceme odkazy analyzovat hloub\u011bji, st\u00e1hneme si je do po\u010d\u00edta\u010de ve form\u00e1tu CSV.<\/p>\n<p>Ze seznamu odkaz\u016f vid\u00edme, \u017ee elektro-kuchyne.cz maj\u00ed odkazy nap\u0159. z:<\/p>\n<ul>\n<li>katalogu firmy.cz,<\/li>\n<li>ze v\u0161ech ostatn\u00edch web\u016f mate\u0159sk\u00e9 skupiny Obchody 24 v\u010detn\u011b obsahov\u00e9ho webu rady-testy.cz,<\/li>\n<li>pati\u010dkov\u00e9 odkazy z pilatdlazby.cz,<\/li>\n<li>skryt\u00e9 pati\u010dkov\u00e9 odkazy z nero-download.cz, prodej-nastroju.cz, supermagnety.cz a dal\u0161\u00edch.<\/li>\n<\/ul>\n<p>V OSE si je\u0161t\u011b zdarma m\u016f\u017eeme proj\u00edt prvn\u00edch prvn\u00edch <a href=\"http:\/\/www.opensiteexplorer.org\/www.elektro%252Dkuchyne.cz\/a!anchors\">20 nej\u010dast\u011bj\u0161\u00edch text\u016f odkaz\u016f, kter\u00e9 na elektro-kuchyne.cz vedou<\/a> (z\u00e1lo\u017eka <em>Anchor Text Distribution<\/em>). Z nich se dozv\u00edme, \u017ee se spr\u00e1vci webu soust\u0159ed\u00ed p\u0159edev\u0161\u00edm na fr\u00e1zi <em>b\u00edl\u00e9 zbo\u017e\u00ed<\/em> a na web vede mnoho obr\u00e1zkov\u00fdch odkaz\u016f (viz skryt\u00e9 pati\u010dkov\u00e9 odkazy v\u00fd\u0161e).<\/p>\n<p>Anal\u00fdza pomoc\u00ed OSE n\u00e1m zabrala 20 minut a <strong>zcela zdarma<\/strong> jsme se dozv\u011bd\u011bli, \u017ee:<\/p>\n<ul>\n<li>po\u010det odkaz\u016f webu elektro-kuchyne.cz nen\u00ed p\u0159\u00edli\u0161 vysok\u00fd (189 odkazuj\u00edc\u00edch web\u016f a p\u0159es 11 tis\u00edc odkaz\u016f),<\/li>\n<li>jeho spr\u00e1vci o\u010dividn\u011b kupuj\u00ed nebo vym\u011b\u0148uj\u00ed pati\u010dkov\u00e9 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/linkbuilding-kompletni-navod-jak-na-budovani-zpetnych-odkazu-efektivne\/\" data-internallinksmanager029f6b8e52c=\"27\" title=\"Link building 2023: Kompletn\u00ed n\u00e1vod, jak na budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f efektivn\u011b\">zp\u011btn\u00e9 odkazy<\/a>,<\/li>\n<li>mnoho odkaz\u016f je skryt\u00fdch a p\u0159\u00edpadn\u00fd konkurent se tak m\u016f\u017ee pokusit elektro-kuchyne.cz nahl\u00e1sit Googlu pomoc\u00ed spam reportu,<\/li>\n<li>spr\u00e1vci webu se p\u0159i sh\u00e1n\u011bn\u00ed zp\u011btn\u00fdch odkaz\u016f soust\u0159ed\u00ed p\u0159edev\u0161\u00edm na fr\u00e1zi <em>b\u00edl\u00e9 zbo\u017e\u00ed<\/em>.<\/li>\n<\/ul>\n<h3>Z\u00e1v\u011br<\/h3>\n<p>Kontrolu pomoc\u00ed v\u00fd\u0161e uveden\u00fdch n\u00e1stroj\u016f sta\u010d\u00ed prov\u00e1d\u011bt nap\u0159. <strong>\u010dtvrtletn\u011b<\/strong>. Se \u0161pehov\u00e1n\u00edm konkurence to nep\u0159eh\u00e1n\u011bjte. V\u011bnujte sv\u016fj \u010das rad\u011bji <strong>zlep\u0161ov\u00e1n\u00ed vlastn\u00edch\u00a0 produkt\u016f, slu\u017eeb a zp\u016fsob\u016f jejich propagace<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chcete v\u011bd\u011bt, jak se ve vyhled\u00e1va\u010d\u00edch da\u0159\u00ed va\u0161\u00ed konkurenci? \u010cl\u00e1nek v\u00e1m pom\u016f\u017ee odpov\u011bd\u011bt na n\u00e1sleduj\u00edc\u00ed ot\u00e1zky: Jak\u00e1 je zn\u00e1most va\u0161\u00ed zna\u010dky v porovn\u00e1n\u00ed s konkurenc\u00ed? Na kter\u00e1 kl\u00ed\u010dov\u00e1 slova se konkurence soust\u0159ed\u00ed? Z jak\u00fdch web\u016f a jak\u00e9 odkazy z\u00edsk\u00e1vaj\u00ed? Kolik odkaz\u016f ji\u017e z\u00edskali? P\u0159i srovn\u00e1n\u00ed budu pou\u017e\u00edvat e-shopy eod.cz, nakupka.cz, mall.cz a elektro-kuchyne.cz. Zn\u00e1most zna\u010dky&#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/sledovani-konkurence\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[163],"tags":[166,210,216,227,250],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u0160pehujte konkurenci ve vyhled\u00e1va\u010d\u00edch \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"\u0160pehujte konkurenci ve vyhled\u00e1va\u010d\u00edch \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. Kompletn\u00ed n\u00e1vody od nejpou\u017e\u00edvan\u011bj\u0161\u00edho SEO n\u00e1stroje v \u010cR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.collabim.cz\/akademie\/sledovani-konkurence\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0160pehujte konkurenci ve vyhled\u00e1va\u010d\u00edch \u21d2 Collabim.cz \u2714\ufe0f\" \/>\n<meta property=\"og:description\" content=\"\u0160pehujte konkurenci ve vyhled\u00e1va\u010d\u00edch \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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