{"id":2719,"date":"2018-02-16T12:51:38","date_gmt":"2018-02-16T11:51:38","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=2719"},"modified":"2024-01-30T09:51:31","modified_gmt":"2024-01-30T08:51:31","slug":"collabim-index-a-teoreticka-navstevnost","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/collabim-index-a-teoreticka-navstevnost\/","title":{"rendered":"CTR Google a Seznam v z\u00e1vislosti na pozici, Collabim index a teoretick\u00e1 n\u00e1v\u0161t\u011bvnost [AKTUALIZACE 05\/2020]"},"content":{"rendered":"<div class=\"alert alert-warning\">\n<p>POZOR! Aktu\u00e1ln\u00ed\/nejnov\u011bj\u0161\u00ed Google <a href=\"https:\/\/www.collabim.cz\/akademie\/seofaktory\/ctr\/\" data-internallinksmanager029f6b8e52c=\"28\" title=\"CTR (Click Through Rate): Co je to a jak jej vypo\u010d\u00edtat\">CTR<\/a> data najdete ve \u010dl\u00e1nku <a href=\"https:\/\/www.collabim.cz\/akademie\/seozpravodajstvi\/prumerne-google-ctr-pro-rok-2024-opet-zadna-slava\/\"><strong>Pr\u016fm\u011brn\u00e9 Google CTR pro rok 2024<\/strong><\/a>.<\/p>\n<\/div>\n<p>V\u0161echny <a href=\"https:\/\/www.collabim.cz\/akademie\/seofaktory\/ctr\/\" data-internallinksmanager029f6b8e52c=\"28\" title=\"CTR (Click Through Rate): Co je to a jak jej vypo\u010d\u00edtat\">CTR<\/a> studie najdete zde:<\/p>\n<div class=\"alert alert-warning\">\n<ul>\n<li><a href=\"https:\/\/www.collabim.cz\/akademie\/collabim-index-a-teoreticka-navstevnost\/\">CTR studie v \u010cR &#8211; 2018<\/a><\/li>\n<li><a href=\"https:\/\/www.collabim.cz\/akademie\/seozpravodajstvi\/aktualizace-google-ctr-studie-v-cr\/\">CTR studie v \u010cR &#8211; 2020<\/a><\/li>\n<li><a href=\"https:\/\/www.collabim.cz\/akademie\/seozpravodajstvi\/prumerne-google-ctr-pro-rok-2022-letime-dolu\/\" target=\"_blank\" rel=\"noopener\">CTR studie v \u010cR &#8211; 2022<\/a><\/li>\n<li><a href=\"https:\/\/www.collabim.cz\/akademie\/seozpravodajstvi\/prumerne-google-ctr-pro-rok-2024-opet-zadna-slava\/\" target=\"_blank\" rel=\"noopener\">CTR studie v \u010cR &#8211; 2024<\/a><\/li>\n<\/ul>\n<\/div>\n<p>Collabim v\u017edy byl prim\u00e1rn\u011b n\u00e1stroj na <a href=\"https:\/\/www.collabim.cz\/mereni-pozic-ve-vyhledavacich\" data-internallinksmanager029f6b8e52c=\"117\" title=\"M\u011b\u0159en\u00ed pozic ve vyhled\u00e1va\u010d\u00edch\">m\u011b\u0159en\u00ed pozic<\/a> <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00fdch slov<\/a> a <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/linkbuilding-kompletni-navod-jak-na-budovani-zpetnych-odkazu-efektivne\/\">linkbuilding<\/a>. V posledn\u00edch letech se z n\u011bj v\u0161ak st\u00e1v\u00e1 <strong>n\u00e1stroj pro komplexn\u00ed marketing<\/strong> &#8211; jak to ostatn\u011b bylo zam\u00fd\u0161leno od samotn\u00e9ho po\u010d\u00e1tku n\u00e1stroje. Nyn\u00ed se s dovolen\u00edm vr\u00e1t\u00edm na za\u010d\u00e1tek a dovol\u00edm si polo\u017eit ot\u00e1zku, v\u00edte vlastn\u011b co znamen\u00e1 zkratka Collabim? Ne?<\/p>\n<p style=\"text-align: center;\"><strong>Collabim = Collab &#8211; i &#8211; m = Collaboration on internet marketing<\/strong><\/p>\n<p style=\"text-align: left;\">Nev\u011bd\u011bli jste to? Nemus\u00edte se styd\u011bt &#8211; j\u00e1 s\u00e1m p\u0159ed rokem je\u0161t\u011b tak\u00e9 ne \ud83d\ude00<\/p>\n<p style=\"text-align: left;\">Ale zp\u011bt k t\u00e9matu, rozhodli jsme se posunout n\u00e1stroj zase o n\u011bco d\u00e1l ve smyslu, \u017ee u\u017e nebudeme pouze reportovat zhor\u0161en\u00ed\/zlep\u0161en\u00ed pozice na kl\u00ed\u010dov\u00e9m slovu. On je vlastn\u011b v d\u016fsledku nepodstatn\u00fd samotn\u00fd pokles\/vzr\u016fst (ostatn\u011b jak u\u017e bylo n\u011bkolikr\u00e1t \u0159e\u010deno Jirkou Koutn\u00fdm v <a href=\"https:\/\/www.collabim.cz\/akademie\/zaludnosti-pri-mereni-pozic-v-google-2\/\">n\u011bkolika \u010dl\u00e1nc\u00edch<\/a>), ale jde o to, <strong>co to pro <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">web<\/a>\/n\u00e1v\u0161t\u011bvnost vlastn\u011b znamen\u00e1<\/strong>.<\/p>\n<p style=\"text-align: left;\">Jist\u011b bude m\u00edt jin\u00fd dopad pokles slova s hledanost\u00ed 10 za m\u011bs\u00edc a jin\u00fd 100 000 za m\u011bs\u00edc. \u00a0A proto jsme vymysleli<\/p>\n<h2 style=\"text-align: center;\"><strong>Collabim index<\/strong><\/h2>\n<p style=\"text-align: left;\">Co to vlastn\u011b je?<strong><br \/>\nCollabim index je\u00a0relativn\u00ed hodnota vyjad\u0159uj\u00edc\u00ed pokles \u010di vzr\u016fst teoretick\u00e9 n\u00e1v\u0161t\u011bvnosti na vzorku aktu\u00e1ln\u011b\u00a0m\u011b\u0159en\u00fdch slov &#8211; respektuj\u00edc\u00ed\u00a0jejich posun proti p\u0159edchoz\u00edmu m\u011b\u0159en\u00ed &#8211; za dan\u00fd den.<\/strong><\/p>\n<p style=\"text-align: left;\">A jako ho po\u010d\u00edt\u00e1me? Pom\u011brn\u011b jednodu\u0161e &#8211; stejn\u011b jako mnoz\u00ed z v\u00e1s, kte\u0159\u00ed tuto metriku dote\u010f po\u010d\u00edtali v excelech ru\u010dn\u011b:<\/p>\n<ul>\n<li style=\"text-align: left;\">vezmeme v\u0161echna slova zm\u011b\u0159en\u00e1 v dan\u00fd den (bez ohledu na frekvenci m\u011b\u0159en\u00ed)<\/li>\n<li style=\"text-align: left;\">vypo\u010d\u00edt\u00e1me jakou teoretickou n\u00e1v\u0161t\u011bvnost m\u011bla p\u0159i p\u0159edchoz\u00edm m\u011b\u0159en\u00ed (u denn\u00edho slova v\u010dera, u 14ti denn\u00edho p\u0159ed 14ti dny)<\/li>\n<li style=\"text-align: left;\">vypo\u010d\u00edt\u00e1me jakou teoretickou n\u00e1v\u0161t\u011bvnost m\u00e1 dnes<\/li>\n<li style=\"text-align: left;\">ode\u010dteme hodnoty a po\u0161leme je proti teoretick\u00e9 n\u00e1v\u0161t\u011bvnosti z p\u0159edchoz\u00edho m\u011b\u0159en\u00ed<\/li>\n<li style=\"text-align: left;\">a m\u00e1me relativn\u00ed vyj\u00e1d\u0159en\u00ed ztr\u00e1ty\/zisku teoretick\u00e9 n\u00e1v\u0161t\u011bvnosti<\/li>\n<\/ul>\n<p>Te\u010f si ur\u010dit\u011b \u0159\u00edk\u00e1te, jak po\u010d\u00edt\u00e1me tu\u00a0n\u00e1v\u0161t\u011bvnost &#8211; stejn\u011b jako vy, tedy p\u0159es hledanost slova v dan\u00e9m m\u011bs\u00edci a CTR dan\u00e9 pozice. Zde je ale probl\u00e9m, nebo\u0165 u projekt\u016f samoz\u0159ejm\u011b nem\u00e1me <a href=\"https:\/\/www.collabim.cz\/akademie\/seofaktory\/ctr\/\">CTR<\/a> pro ka\u017ed\u00e9 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00e9 slovo<\/a> v projektu, kter\u00e9 bychom brali z <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/google-search-console-kompletni-navod-triky-postupy-pro-2023\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Google Search Console: Kompletn\u00ed n\u00e1vod, triky, postupy pro 2023\">Google Search Console<\/a>.<\/p>\n<p><a id=\"ctr\"><\/a>Ud\u011blali jsme si tedy dom\u00e1c\u00ed \u00fakol a agregovali mnoho zejm\u00e9na zahrani\u010dn\u00edch dat, abychom dali dohromady tabulku obecn\u00fdch CTR na pozice 1-60.\u00a0Vy\u0161el n\u00e1m tento fe\u0161n\u00fd graf:<\/p>\n<figure id=\"attachment_7095\" aria-describedby=\"caption-attachment-7095\" style=\"width: 404px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-7095 size-full\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/02\/cleanshot-2020-05-27-at-07.33.45.png\" alt=\"Google a Seznam CTR v z\u00e1vislosti na pozici\" width=\"404\" height=\"248\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/02\/cleanshot-2020-05-27-at-07.33.45.png 404w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/02\/cleanshot-2020-05-27-at-07.33.45-300x184.png 300w\" sizes=\"(max-width: 404px) 100vw, 404px\" \/><figcaption id=\"caption-attachment-7095\" class=\"wp-caption-text\"><br \/>Google a Seznam CTR v z\u00e1vislosti na pozici (1. &#8211; 60.) (<a style=\"text-align: center; background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/docs.google.com\/spreadsheets\/d\/e\/2PACX-1vT5dswAkMwu8MUfUTsP6mSCNWgTy_ZVyy1WNa1oW1SkUIydHX82kOWiRsxxj2yiRmBdm1mKyOeBSskA\/pubhtml\"><em>Kompletn\u00ed dataset ke sta\u017een\u00ed<\/em>)<\/a><\/figcaption><\/figure>\n<p>Aby na\u0161e domn\u011bnka byla alespo\u0148 trochu podlo\u017eena daty, zkusili jsme si\u00a0z dat z\u00e1kazn\u00edk\u016f, kte\u0159\u00ed maj\u00ed napojenu <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/google-search-console-kompletni-navod-triky-postupy-pro-2023\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Google Search Console: Kompletn\u00ed n\u00e1vod, triky, postupy pro 2023\">Google Search Console<\/a> ud\u011blat obr\u00e1zek, jak to re\u00e1ln\u011b vypad\u00e1 ve skute\u010dnosti. Jak jsme byli p\u0159ekvapeni,\u00a0jak bl\u00edzko je n\u00e1\u0161 odhad u n\u011bkter\u00fdch pozic realit\u011b:<\/p>\n<table dir=\"ltr\" border=\"1\" cellspacing=\"0\" cellpadding=\"0\">\n<colgroup>\n<col width=\"100\" \/>\n<col width=\"100\" \/>\n<col width=\"100\" \/>\n<col width=\"100\" \/>\n<col width=\"100\" \/>\n<col width=\"100\" \/><\/colgroup>\n<tbody>\n<tr>\n<td style=\"text-align: center;\" colspan=\"3\" rowspan=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Collabim odhad&quot;}\"><strong>Collabim odhad<\/strong><\/td>\n<td style=\"text-align: center;\" colspan=\"3\" rowspan=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Re\u00e1ln\u00e1 data z GSC&quot;}\"><strong>Re\u00e1ln\u00e1 data z GSC<\/strong><\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Pozice&quot;}\"><em><strong>Pozice<\/strong><\/em><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Google [%]&quot;}\"><em><strong>Google [%]<\/strong><\/em><\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Pozice&quot;}\"><em><strong>Pozice<\/strong><\/em><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;CTR [%]&quot;}\"><em><strong>CTR [%]<\/strong><\/em><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Po\u010det slov v DTB&quot;}\">\n<div>\n<div style=\"text-align: center;\"><em><strong><a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/nejlepsi-nastroje-na-pocet-slov-a-znaku\/\" data-internallinksmanager029f6b8e52c=\"49\" title=\"Nejlep\u0161\u00ed n\u00e1stroje na po\u010det slov a znak\u016f\">Po\u010det slov<\/a> v DTB<\/strong><\/em><\/div>\n<\/div>\n<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1}\">1<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:25}\">25<\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:1}\">1<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:23.33581755}\">23.33581755<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;15k+&quot;}\">15k+<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2}\">2<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:16}\">16<\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2}\">2<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:15.81356745}\">15.81356745<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;15k+&quot;}\">15k+<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3}\">3<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:12.5}\">12.5<\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3}\">3<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:12.11363675}\">12.11363675<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;10k+&quot;}\">10k+<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:4}\">4<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:9.5}\">9.5<\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:4}\">4<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:9.319335735}\">9.319335735<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;10k+&quot;}\">10k+<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:5}\">5<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:7.1}\">7.1<\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:5}\">5<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:7.188117617}\">7.188117617<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;10k+&quot;}\">10k+<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:6}\">6<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:5.8}\">5.8<\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:6}\">6<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:5.6857005}\">5.6857005<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;9k+&quot;}\">9k+<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:7}\">7<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:4.8}\">4.8<\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:7}\">7<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:4.617327742}\">4.617327742<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;7k+&quot;}\">7k+<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:8}\">8<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:4}\">4<\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:8}\">8<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3.973729115}\">3.973729115<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;7k+&quot;}\">7k+<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:9}\">9<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3.5}\">3.5<\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:9}\">9<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3.404866059}\">3.404866059<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;7k+&quot;}\">7k+<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:10}\">10<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3}\">3<\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:10}\">10<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:2.998891703}\">2.998891703<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;7k+&quot;}\">7k+<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:11}\">11<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3.15}\">3.15<\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:11}\">11<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3.188014624}\">3.188014624<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;3k+&quot;}\">3k+<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:12}\">12<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3.7}\">3.7<\/td>\n<td style=\"text-align: center;\"><\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:12}\">12<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:3,&quot;3&quot;:3.82200262}\">3.82200262<\/td>\n<td style=\"text-align: center;\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;3k+&quot;}\">3k+<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p class=\"alert alert-info\"><strong>Aktualizace 05\/2020<\/strong> &#8211; v kv\u011btnu 2020 jsme provedli aktualizaci t\u00e9to studie a upravili tak\u00e9 n\u00e1\u0161 odhad na z\u00e1klad\u011b t\u011bchto dat. V kompletn\u00edm datasetu ke sta\u017een\u00ed v\u00fd\u0161e naleznete i p\u016fvodn\u00ed hodnoty z b\u0159ezna 2018.<\/p>\n<p>Data z GSC jsou zalo\u017eena v\u017edy na <strong>minim\u00e1ln\u011b 4 000 slovech pro danou pozici <\/strong>(viz. dataset ke sta\u017een\u00ed v\u00fd\u0161e). Na ni\u017e\u0161\u00edch pozic\u00edch ji\u017e nem\u00e1me k\u00a0dispozici tak velkorys\u00fd vzorek a nelze je tedy pova\u017eovat za sm\u011bdodatn\u00e1.<\/p>\n<p>A ano, <strong>v\u00edme, \u017ee hraje velkou roli brandovost, typ kl\u00ed\u010dov\u00e9ho slova<\/strong> apod. Nicm\u00e9n\u011b v\u00fdsledkem na\u0161eho po\u010d\u00edt\u00e1n\u00ed je stejn\u011b relativn\u00ed \u010d\u00edslo, kter\u00e9 nem\u00e1 ukazovat\u00a0konkr\u00e9tn\u00ed data, ale op\u011bt na trend. \u010cili i kdy\u017e v pr\u016fb\u011bhu v\u00fdpo\u010dtu zn\u00e1me \u010d\u00edsla zisku \u010di ztr\u00e1ty n\u00e1v\u0161t\u011bvnosti, nebudeme je ukazovat &#8211; nechceme v n\u011bkter\u00fdch p\u0159\u00edpadech rozpoutat zbyte\u010dnou paniku. Nebo\u0165 se vlastn\u011b nic nem\u011bn\u00ed, weby se propadaly a stoupaly v\u017edy, na tom nic nem\u011bn\u00edme. Pouze jsme na\u0161li zp\u016fsob, jak tento efekt matematicky popsat a\u00a0hlavn\u011b jak v\u010das upozornit na\u0161e z\u00e1kazn\u00edky, \u017ee se s webem m\u016f\u017ee n\u011bco d\u00edt.<\/p>\n<p>A co na to br\u00e1\u0161ka z des\u00e1t\u00e9ho kolena<strong> Seznam?<\/strong><\/p>\n<p>K tomu bohu\u017eel nem\u00e1me prakticky \u017e\u00e1dn\u00e1 data a i kdy\u017e z praxe velmi \u010dasto sly\u0161\u00edme, \u017ee si Seznam podr\u00e1\u017e\u00ed nohy a v\u00fdsledky CTR na pozice jsou mnohem hor\u0161\u00ed vlivem rozptylov\u00e1n\u00ed u\u017eivatele spoustou zaj\u00edmavost\u00ed v SERPu, <strong>my mu v\u011b\u0159\u00edme<\/strong>. A tak jsme mu p\u0159isoudili stejn\u00e1 CTR jako u Google.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>POZOR! Aktu\u00e1ln\u00ed\/nejnov\u011bj\u0161\u00ed Google CTR data najdete ve \u010dl\u00e1nku Pr\u016fm\u011brn\u00e9 Google CTR pro rok 2024. V\u0161echny CTR studie najdete zde: CTR studie v \u010cR &#8211; 2018 CTR studie v \u010cR &#8211; 2020 CTR studie v \u010cR &#8211; 2022 CTR studie v \u010cR &#8211; 2024 Collabim v\u017edy byl prim\u00e1rn\u011b n\u00e1stroj na m\u011b\u0159en\u00ed pozic kl\u00ed\u010dov\u00fdch slov a linkbuilding&#8230;. <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/collabim-index-a-teoreticka-navstevnost\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[161],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CTR Google a Seznam v z\u00e1vislosti na pozici, Collabim index a teoretick\u00e1 n\u00e1v\u0161t\u011bvnost [AKTUALIZACE 05\/2020] \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"CTR Google a Seznam v z\u00e1vislosti na pozici, Collabim index a teoretick\u00e1 n\u00e1v\u0161t\u011bvnost [AKTUALIZACE 05\/2020] \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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