{"id":2657,"date":"2017-12-06T16:28:44","date_gmt":"2017-12-06T15:28:44","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=2657"},"modified":"2019-07-12T11:51:01","modified_gmt":"2019-07-12T09:51:01","slug":"google-rozsiruje-snippety-ve-vysledcich-vyhledavani","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/google-rozsiruje-snippety-ve-vysledcich-vyhledavani\/","title":{"rendered":"Google roz\u0161i\u0159uje snippety ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed"},"content":{"rendered":"<p>V pr\u016fb\u011bhu listopadu doch\u00e1zelo k testov\u00e1n\u00ed zobrazov\u00e1n\u00ed \u00faryvk\u016f del\u0161\u00edch ne\u017e klasick\u00e9 dva \u0159\u00e1dky. Tato situace samoz\u0159ejm\u011b nez\u016fstala bez pov\u0161imnut\u00ed a za\u017eehla <a href=\"https:\/\/www.seroundtable.com\/google-tests-long-snippets-24827.html\">diskuzi<\/a> o nov\u00e9 d\u00e9lce snippet\u016f.<\/p>\n<p>Nyn\u00ed je to ji\u017e ofici\u00e1ln\u00ed. Google prodlu\u017euje d\u00e9lku snippet\u016f. Zat\u00edmco jeden ze zdroj\u016f uv\u00e1d\u00ed nav\u00fd\u0161en\u00ed na 230 znak\u016f (<a href=\"https:\/\/www.searchenginejournal.com\/googles-search-snippets-are-longer\/226471\/\">www.searchenginejournal.com<\/a>), tak se v jin\u00e9m \u010dl\u00e1nku do\u010dteme, \u017ee <strong>maxim\u00e1ln\u00ed <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/nejlepsi-nastroje-na-pocet-slov-a-znaku\/\" data-internallinksmanager029f6b8e52c=\"49\" title=\"Nejlep\u0161\u00ed n\u00e1stroje na po\u010det slov a znak\u016f\">po\u010det znak\u016f<\/a> je a\u017e 320<\/strong> &#8211; (<a href=\"https:\/\/www.seroundtable.com\/google-extends-snippets-320-characters-24862.html\">www.seroundtable.com<\/a>).<\/p>\n<p>Posu\u010fte sami kdo se pravd\u011b bl\u00ed\u017e\u00ed v\u00edce \ud83d\ude42<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2017\/12\/snippet.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2658\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2017\/12\/snippet.png\" alt=\"\" width=\"696\" height=\"712\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2017\/12\/snippet.png 696w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2017\/12\/snippet-293x300.png 293w\" sizes=\"(max-width: 696px) 100vw, 696px\" \/><\/a><\/p>\n<p>293 znak\u016f p\u0159esn\u011b.<\/p>\n<h3>Co to znamen\u00e1 pro SEO?<\/h3>\n<h4>Hur\u00e1 p\u0159epsat v\u0161echny meta descriptions?<\/h4>\n<p>Tak to\u00a0zaru\u010den\u011b ne. N\u011bkte\u0159\u00ed ur\u010dit\u011b mohou zv\u00e1\u017eit aktualizaci sv\u00fdch popisk\u016f, ale rozhodn\u011b\u00a0zat\u00edm zm\u011bna\u00a0neplat\u00ed plo\u0161n\u011b.<\/p>\n<p>Neusedejte v z\u00e1chvatu obav o v\u00e1\u0161 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">web<\/a> ke kl\u00e1vesnic\u00edm. Snippety jsou generov\u00e1ny dynamicky na z\u00e1klad\u011b vyhled\u00e1vac\u00edho dotazu, obsahu meta description a viditeln\u00e9ho textu str\u00e1nky. Z \u010deho\u017e vypl\u00fdv\u00e1, \u017ee pokud bude Google cht\u00edt zobrazit del\u0161\u00ed \u00faryvek s odpov\u00eddaj\u00edc\u00ed reakc\u00ed na vyhled\u00e1vac\u00ed dotaz, tak k tomu s velkou pravd\u011bpodobnost\u00ed vyu\u017eije obsah str\u00e1nky.<\/p>\n<p>Za zv\u00e1\u017een\u00ed dokonce stoj\u00ed i my\u0161lenka, jestli takov\u00e9 dvou\u0159\u00e1dkov\u00e9 nedoch\u016fd\u010de (samoz\u0159ejm\u011b s v\u00fdsti\u017en\u00fdm a unik\u00e1tn\u00edm textem) nebude v n\u011bkter\u00fdch p\u0159\u00edpadech, mezi textem nap\u011bchovan\u00fdmi \u00faryvky, pro u\u017eivatele dokonce l\u00e9pe viditeln\u00e9.<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2017\/12\/snippet2.png\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-2660\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2017\/12\/snippet2.png\" alt=\"\" width=\"629\" height=\"633\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2017\/12\/snippet2.png 629w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2017\/12\/snippet2-150x150.png 150w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2017\/12\/snippet2-298x300.png 298w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/a><\/p>\n<p>Zpozorovali jste tuto zm\u011bnu? Jak k nov\u00fdm mo\u017enostem budete p\u0159istupovat vy?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V pr\u016fb\u011bhu listopadu doch\u00e1zelo k testov\u00e1n\u00ed zobrazov\u00e1n\u00ed \u00faryvk\u016f del\u0161\u00edch ne\u017e klasick\u00e9 dva \u0159\u00e1dky. Tato situace samoz\u0159ejm\u011b nez\u016fstala bez pov\u0161imnut\u00ed a za\u017eehla diskuzi o nov\u00e9 d\u00e9lce snippet\u016f. Nyn\u00ed je to ji\u017e ofici\u00e1ln\u00ed. Google prodlu\u017euje d\u00e9lku snippet\u016f. Zat\u00edmco jeden ze zdroj\u016f uv\u00e1d\u00ed nav\u00fd\u0161en\u00ed na 230 znak\u016f (www.searchenginejournal.com), tak se v jin\u00e9m \u010dl\u00e1nku do\u010dteme, \u017ee maxim\u00e1ln\u00ed po\u010det znak\u016f&#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/google-rozsiruje-snippety-ve-vysledcich-vyhledavani\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[161],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google roz\u0161i\u0159uje snippety ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"Google roz\u0161i\u0159uje snippety ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. Kompletn\u00ed n\u00e1vody od nejpou\u017e\u00edvan\u011bj\u0161\u00edho SEO n\u00e1stroje v \u010cR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.collabim.cz\/akademie\/google-rozsiruje-snippety-ve-vysledcich-vyhledavani\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google roz\u0161i\u0159uje snippety ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed \u21d2 Collabim.cz \u2714\ufe0f\" \/>\n<meta property=\"og:description\" content=\"Google roz\u0161i\u0159uje snippety ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. Kompletn\u00ed n\u00e1vody od nejpou\u017e\u00edvan\u011bj\u0161\u00edho SEO n\u00e1stroje v \u010cR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.collabim.cz\/akademie\/google-rozsiruje-snippety-ve-vysledcich-vyhledavani\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Akademie Collabim\" \/>\n<meta property=\"article:published_time\" content=\"2017-12-06T15:28:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-12T09:51:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2017\/12\/snippet.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#website\",\"url\":\"https:\/\/www.collabim.cz\/akademie\/\",\"name\":\"SEO Akademie Collabim\",\"description\":\"V\\u0161e, co jste cht\\u011bli o SEO v\\u011bd\\u011bt\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.collabim.cz\/akademie\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/google-rozsiruje-snippety-ve-vysledcich-vyhledavani\/#primaryimage\",\"inLanguage\":\"cs\",\"url\":\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2017\/12\/snippet.png\",\"contentUrl\":\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2017\/12\/snippet.png\",\"width\":696,\"height\":712},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/google-rozsiruje-snippety-ve-vysledcich-vyhledavani\/#webpage\",\"url\":\"https:\/\/www.collabim.cz\/akademie\/google-rozsiruje-snippety-ve-vysledcich-vyhledavani\/\",\"name\":\"Google roz\\u0161i\\u0159uje snippety ve v\\u00fdsledc\\u00edch vyhled\\u00e1v\\u00e1n\\u00ed \\u21d2 Collabim.cz \\u2714\\ufe0f\",\"isPartOf\":{\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.collabim.cz\/akademie\/google-rozsiruje-snippety-ve-vysledcich-vyhledavani\/#primaryimage\"},\"datePublished\":\"2017-12-06T15:28:44+00:00\",\"dateModified\":\"2019-07-12T09:51:01+00:00\",\"author\":{\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#\/schema\/person\/d24b9326f95639a267e38d120bd3f5ce\"},\"description\":\"Google roz\\u0161i\\u0159uje snippety ve v\\u00fdsledc\\u00edch vyhled\\u00e1v\\u00e1n\\u00ed \\u21d2 v\\u0161e co pot\\u0159ebujete v\\u011bd\\u011bt \\u2714\\ufe0f SEO rady \\u2714\\ufe0f a SEO tipy. Kompletn\\u00ed n\\u00e1vody od nejpou\\u017e\\u00edvan\\u011bj\\u0161\\u00edho SEO n\\u00e1stroje v \\u010cR.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.collabim.cz\/akademie\/google-rozsiruje-snippety-ve-vysledcich-vyhledavani\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.collabim.cz\/akademie\/google-rozsiruje-snippety-ve-vysledcich-vyhledavani\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/google-rozsiruje-snippety-ve-vysledcich-vyhledavani\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\\u00davod\",\"item\":\"https:\/\/www.collabim.cz\/akademie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Google roz\\u0161i\\u0159uje snippety ve v\\u00fdsledc\\u00edch vyhled\\u00e1v\\u00e1n\\u00ed\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#\/schema\/person\/d24b9326f95639a267e38d120bd3f5ce\",\"name\":\"Karel Hladi\\u0161\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#personlogo\",\"inLanguage\":\"cs\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/718b853adbd3fb922f7a67af7751cb47?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/718b853adbd3fb922f7a67af7751cb47?s=96&d=mm&r=g\",\"caption\":\"Karel Hladi\\u0161\"},\"url\":\"https:\/\/www.collabim.cz\/akademie\/author\/karelhladis\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/posts\/2657"}],"collection":[{"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/comments?post=2657"}],"version-history":[{"count":0,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/posts\/2657\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/media?parent=2657"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/categories?post=2657"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/tags?post=2657"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}