{"id":2654,"date":"2017-06-05T10:05:20","date_gmt":"2017-06-05T09:05:20","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=2654"},"modified":"2019-07-12T11:51:01","modified_gmt":"2019-07-12T09:51:01","slug":"10-otazek-pro-noveho-produktoveho-manazera-karla-hladise","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/10-otazek-pro-noveho-produktoveho-manazera-karla-hladise\/","title":{"rendered":"10 ot\u00e1zek pro nov\u00e9ho produktov\u00e9ho mana\u017eera Karla Hladi\u0161e"},"content":{"rendered":"

Odkud poch\u00e1z\u00ed\u0161 a kde te\u010f bydl\u00ed\u0161?<\/strong><\/p>\n

Bydl\u00edm v \u010cesk\u00fdch Bud\u011bjovic\u00edch, poch\u00e1z\u00edm ale z Nivnice, malebn\u00e9 v\u00edsky na pomez\u00ed B\u00edl\u00fdch Karpat. P\u0159ed 2 lety jsem se p\u0159est\u011bhoval do T\u0159ebon\u011b za p\u0159\u00edtelkyn\u00ed, odkud jsem doj\u00ed\u017ed\u011bl do Bud\u011bjovic do pr\u00e1ce, co\u017e byla p\u00e9\u010de o bud\u011bjovick\u00fd e-shop. Vedle balen\u00ed bal\u00edk\u016f jsem se staral i o online marketing, hlavn\u011b SEO a p\u00e1rov\u00e1n\u00ed ve srovn\u00e1va\u010d\u00edch zbo\u017e\u00ed. Doj\u00ed\u017ed\u011bt jsem vydr\u017eel asi p\u016fl roku, ne\u017e jsme se spolu p\u0159est\u011bhovali do m\u011bsta.<\/p>\n

\"\"<\/a>
Karel Hladi\u0161 \u2013 produktov\u00fd mana\u017eer Collabimu<\/figcaption><\/figure>\n

Na rozjezd oblig\u00e1tn\u00ed ot\u00e1zka: Kdy a jak ses dostal k SEO?<\/strong><\/p>\n

K SEO jsem se dostal asi p\u0159ed 6 lety, kdy\u017e mi bylo patn\u00e1ct. Tehdy bylo moj\u00ed nejv\u011bt\u0161\u00ed z\u00e1bavou tvo\u0159it web\u00edky a blogy o m\u00fdch z\u00e1jmech \u2013 deskov\u00fdch hr\u00e1ch, \u010daj\u00edch, parkouru. Jeliko\u017e jsem m\u011bl r\u00e1d \u010d\u00edsla, tak jsem na webech za\u010dal m\u011b\u0159it n\u00e1v\u0161t\u011bvnost. V Google Analytics<\/a> jsem si v\u0161iml, \u017ee je jako zdroj n\u00e1v\u0161t\u011bvy uveden n\u011bjak\u00fd \u201corganic\u201d. Term\u00edn jsem si vyhledal a zjistil jsem, \u017ee se jedn\u00e1 o neplacenou n\u00e1v\u0161t\u011bvnost z Google a Seznamu a pokud chci v\u00edc n\u00e1v\u0161t\u011bv \u201czdarma\u201d, mus\u00edm zapracovat na SEO. Tak jsem si \u0159ekl \u2013 OK.<\/p>\n

Asi po dvou letech jsem objevil kouzlo WordPressu<\/a> a mohl opr\u00e1\u0161it kn\u00ed\u017eku o PHP. D\u00edky WordPressu<\/a> pro m\u011b z\u00edskala optimalizace str\u00e1nek pro vyhled\u00e1va\u010de<\/a> \u00fapln\u011b jin\u00fd rozm\u011br, proto\u017ee jsem byl \u2013 do jist\u00e9 m\u00edry \u2013 p\u00e1nem sv\u00e9ho webu<\/a>. Byl jsem okouzlen t\u00edm, \u017ee si i jako neprogram\u00e1tor dok\u00e1\u017eu ud\u011blat funk\u010dn\u00ed str\u00e1nky a ciz\u00ed lid\u00e9 mi za to dokonce i zaplat\u00ed. Za\u010dal jsem d\u011blat weby pro m\u00e9 zn\u00e1m\u00e9, a posl\u00e9ze pro klienty na Webtrhu. Hr\u00e1l jsem si se \u0161ablonami, d\u00edky \u010demu\u017e jsem se zdokonaloval v PHP a MySQL, co\u017e mi dalo nadstandardn\u00ed vzd\u011bl\u00e1n\u00ed technick\u00e9ho marke\u0165\u00e1ka, z \u010deho\u017e t\u011b\u017e\u00edm dote\u010f. Z podobn\u00fdch d\u016fvod\u016f si u\u017e\u00edv\u00e1m i pr\u00e1ci na Collabimu, kde se pracuje s \u00fapln\u011b jin\u00fdmi technologiemi, a mn\u011b bav\u00ed je objevovat a zkoumat.<\/p>\n

Na sv\u00e9m webu<\/a> m\u00e1\u0161 titulek \u201eZap\u00edn\u00e1m to SEO\u201c. Napad\u00e1 m\u011b: M\u00e1\u0161 n\u011bjak\u00fd tip na \u201eSEO quick win\u201c? T\u0159eba n\u011bco, co v\u011bt\u0161ina web\u016f podce\u0148uje, jde to rychle napravit a p\u0159inese dobr\u00e9 v\u00fdsledky?<\/strong><\/p>\n

Nejsn\u00e1ze se SEO \u201czap\u00edn\u00e1\u201d u web\u016f, kde v\u00fdvoj\u00e1\u0159i p\u0159i jeho tvorb\u011b na SEO v\u016fbec nemysleli. Tam je st\u011b\u017eejn\u00ed ud\u011blat technick\u00fd audit a opravit z\u00e1va\u017en\u00e9 chyby, kter\u00e9 blokuj\u00ed vyhled\u00e1vac\u00ed roboty v proch\u00e1zen\u00ed str\u00e1nek.<\/p>\n

J\u00e1 nejv\u00edce \u201czap\u00edn\u00e1m SEO\u201d u katalogov\u00fdch affiliate web\u016f, co\u017e b\u00fdval m\u016fj kon\u00ed\u010dek, kter\u00e9mu jsem se d\u0159\u00edv hodn\u011b v\u011bnoval a kter\u00fd mi slou\u017eil jako testovac\u00ed pole pro SEO experimenty. Za p\u00e1r hodin jsem schopn\u00fd vytvo\u0159it funguj\u00edc\u00ed affiliate e-shop, pro jeho\u017e \u00fasp\u011bch a vysok\u00e9 pozice ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed je st\u011b\u017eejn\u00ed kl\u00ed\u010dovka, spr\u00e1vn\u00e9 pojmenov\u00e1n\u00ed kategori\u00ed a rychl\u00fd responzivn\u00ed WordPress web b\u011b\u017e\u00edc\u00ed na HTTPS<\/a>. Sta\u010d\u00ed p\u0159idat trochu vlastn\u00edho obsahu a zp\u011btn\u00fdch odkaz\u016f<\/a> a web funguje. Katalog\u016fm se v\u0161ak ji\u017e nev\u011bnuju, nen\u00ed to oblast, kter\u00e1 by mne z dlouhodob\u00e9ho hlediska p\u0159\u00edli\u0161 zaj\u00edmala. Dos\u00e1hl jsem toti\u017e bodu, kdy mi ned\u00e1v\u00e1 smysl se tomu v\u011bnovat jenom \u201cnap\u016fl\u201d, a plnohodnotn\u00fdm affil\u00e1kem se taky st\u00e1t nechci. P\u0159\u00edjemn\u00e9 ale je, \u017ee v\u00fdsledky t\u011bchto experiment\u016f mi m\u011bs\u00ed\u010dn\u011b generuj\u00ed n\u011bjak\u00e9 drobn\u00e9. Hezky o affiliate kataloz\u00edch mluv\u00ed Michal Pichl\u00edk v rozhovoru\u00a0Affiliate katalogy: Co to je a jak na tom vyd\u011blat pen\u00edze?<\/a>.<\/p>\n

Skoro stejn\u011b tak dlouho jako se v \u010cR \u201ezap\u00edn\u00e1 to SEO\u201c n\u011bkte\u0159\u00ed p\u0159edpov\u00eddaj\u00ed jeho brzk\u00fd konec. Co \u0159\u00edk\u00e1\u0161 takov\u00fdm lidem, kdy\u017e na n\u011b naraz\u00ed\u0161? A jak vid\u00ed\u0161 budoucnost SEO ty?<\/strong><\/p>\n

Pov\u00edd\u00e1n\u00ed o v\u011bcech budouc\u00edch mne bav\u00ed. Jedn\u00edm z t\u00e9mat, kter\u00e9 mne zaj\u00edmaj\u00ed, je i budoucnost SEO, o kter\u00e9 se \u2013 hodn\u011b v kontextu Collabimu \u2013 bav\u00edm i s Jirkou Koutn\u00fdm. Ne\u0159eknu v\u0161ak nic nov\u00e9ho, nemysl\u00edm si, \u017ee konec SEO v nejbli\u017e\u0161\u00edch letech nastane. Podobn\u00fdch p\u0159edpov\u011bd\u00ed tady bylo u\u017e spousta a SEO s n\u00e1mi st\u00e1le je\u0161t\u011b je, proto\u017ee jsou s n\u00e1mi i vyhled\u00e1va\u010de<\/a>. To, \u017ee se vyv\u00edj\u00ed, beru jako samoz\u0159ejmost. Zm\u011bny se pochopiteln\u011b d\u011bj\u00ed (viz blog\u00a0Vyhledava.cz<\/a>). Uvid\u00edme, co n\u00e1s \u010dek\u00e1. Pokud n\u011bkoho zaj\u00edm\u00e1 budoucnost vyhled\u00e1v\u00e1n\u00ed, doporu\u010duju rozhovor\u00a0Historie a budoucnost internetov\u00fdch vyhled\u00e1va\u010d\u016f<\/a>\u00a0s Du\u0161anem Janovsk\u00fdm.<\/p>\n

Ty se zab\u00fdv\u00e1\u0161 prim\u00e1rn\u011b on-page SEO. Jde podle tebe \u0159\u00edct, jestli je tato discipl\u00edna d\u016fle\u017eit\u011bj\u0161\u00ed, ne\u017e off-page SEO? Co se t\u0159eba stane, kdy\u017e n\u011bkdo \u00fapln\u011b zanedb\u00e1 odkazy, nebo naopak?<\/strong><\/p>\n

\u0158ekl bych, \u017ee on-page SEO je o trochu d\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e off-page, proto\u017ee pracovat na on-page velmi \u010dasto znamen\u00e1 zp\u0159\u00edjem\u0148ovat pobyt na str\u00e1nk\u00e1ch nejenom robot\u016fm, ale i lidsk\u00fdm n\u00e1v\u0161t\u011bvn\u00edk\u016fm webu. V plnohodnotn\u00e9 SEO strategii se v\u0161ak nesm\u00ed zanedbat ani druh\u00e1 \u201cdiscipl\u00edna\u201d. V praxi se setk\u00e1v\u00e1m sp\u00ed\u0161e s opa\u010dn\u00fdm extr\u00e9mem \u2013 s t\u00edm, \u017ee se ka\u017ed\u00fd \u017eene za tvorbou zp\u011btn\u00fdch odkaz\u016f<\/a> \u2013 \u010dasto pochybn\u00e9 kvality \u2013 p\u0159itom ale \u00fapln\u011b zanedb\u00e1v\u00e1 technickou a u\u017eivatelskou str\u00e1nku sv\u00e9ho webu.<\/p>\n

Co pro tebe a tvoji pr\u00e1ci znamen\u00e1 Collabim? Jak dlouho ho pou\u017e\u00edv\u00e1\u0161?<\/strong><\/p>\n

Collabim vn\u00edm\u00e1m jako snadno pou\u017eiteln\u00fd SEO n\u00e1stroj<\/a>, nejen pro mne, ale i pro klienty \u2013 a to d\u00edky snadn\u00e9mu pochopen\u00ed konceptu m\u011b\u0159en\u00ed pozic<\/a> kl\u00ed\u010dov\u00fdch slov<\/a> a zabudovan\u00e9 funkci Reporty. Pou\u017e\u00edv\u00e1m ho ji\u017e asi 5 let. Ze za\u010d\u00e1tku jsem hodn\u011b pro\u017e\u00edval ka\u017ed\u00fd posun v pozic\u00edch, \u010d\u00edm jsem ale zku\u0161en\u011bj\u0161\u00ed, t\u00edm v\u00edc ho pou\u017e\u00edv\u00e1m sp\u00ed\u0161e jako ukazatel trendu v\u00fdvoje pozic m\u00fdch web\u016f a web\u016f konkurent\u016f, ne\u017e zcela p\u0159esn\u00fdch \u010d\u00edsel.<\/p>\n

Aktu\u00e1ln\u011b se krom\u011b sv\u00fdch klient\u016f v\u011bnuje\u0161 tak\u00e9 spolupr\u00e1ci s \u010deskobud\u011bjovickou \u201ewebovou laborato\u0159\u00ed\u201c Inizio. Co v\u0161echno m\u00e1\u0161 aktu\u00e1ln\u011b na starost?<\/strong><\/p>\n

Vedle standardn\u00ed pr\u00e1ce pro klienty figuruju jako vedouc\u00ed t\u00fdmu online marke\u0165\u00e1k\u016f, co\u017e v praxi znamen\u00e1 u nov\u00fdch \u010dlen\u016f jejich zau\u010dov\u00e1n\u00ed a integraci do t\u00fdmu, u t\u011bch star\u0161\u00edch zase pomoc s pl\u00e1nov\u00e1n\u00edm a strategiemi u projekt\u016f a s dal\u0161\u00edm vzd\u011bl\u00e1v\u00e1n\u00edm. M\u00e1m r\u00e1d lidi, se kter\u00fdmi pracuju, a proto je m\u00fdm hlavn\u00edm c\u00edlem to, aby je pr\u00e1ce t\u011b\u0161ila, bavila a aby do n\u00ed chodili r\u00e1di. P\u0159ecijen \u2013 v pr\u00e1ci tr\u00e1v\u00edme t\u0159etinu sv\u00e9ho dne, pota\u017emo \u017eivota, proto vn\u00edm\u00e1m dobr\u00fd pocit z pr\u00e1ce jako naprost\u00fd z\u00e1klad. Kdy\u017e to bav\u00ed je, bav\u00ed to i m\u011b.<\/p>\n

D\u00edky Iniziu a jeho propojen\u00ed s Collabimem m\u00e1\u0161 te\u010f skv\u011blou p\u0159\u00edle\u017eitost posunout cel\u00fd n\u00e1stroj d\u00e1l. Prozrad\u00ed\u0161 n\u011bjak\u00e9 sv\u00e9 n\u00e1pady, kter\u00e9 Jirkovi navrhne\u0161?<\/strong><\/p>\n

S Jirkou jsme si p\u0159edstavu v\u00fdvoje produktu na p\u0159\u00ed\u0161t\u00edch p\u00e1r m\u011bs\u00edc\u016f vyjasnili \u2013 budeme se sna\u017eit o monitorov\u00e1n\u00ed pozic v mobiln\u00edch za\u0159\u00edzen\u00edch, dokon\u010den\u00ed sekce Jednor\u00e1zov\u00e9 anal\u00fdzy, nasazen\u00ed responsivn\u00edho designu a vylep\u0161en\u00ed n\u00e1stroje pro doporu\u010den\u00ed ke st\u00e1vaj\u00edc\u00edmu obsahu web\u016f.<\/p>\n

V pr\u016fb\u011bhu \u010dasu za\u010dneme i \u0159e\u0161it expanzi do zahrani\u010d\u00ed, na co\u017e se opravdu velmi t\u011b\u0161\u00edm. Pro mn\u011b je to p\u0159\u00edle\u017eitost poznat nov\u00e9 lidi, zdokonalit se v ciz\u00edm jazyce a v\u00edc cestovat. Pro Inizio je to p\u0159\u00edle\u017eitost doplnit know-how kontinu\u00e1ln\u00edm v\u00fdvojem lok\u00e1ln\u00edho n\u00e1stroje pro \u0161irokou ve\u0159ejnost. A pro Collabim zase roz\u0161\u00ed\u0159en\u00ed p\u016fsobnosti a nov\u00e9 v\u00fdzvy, kter\u00e9 p\u0159ed n\u00e1mi vyvstanou. Pokud se s nimi dob\u0159e popereme, bude n\u00e1stroj zase o kus lep\u0161\u00ed.<\/p>\n

Na rovinu \u2013 je taky n\u011bco, co t\u011b na Collabimu \u0161tve?<\/strong><\/p>\n

Posledn\u00ed dobou to byla hlavn\u011b strnulost ve v\u00fdvoji nov\u00fdch funkc\u00ed, jednodu\u0161e se ne\u0161lo moc s dobou. To je i smysl vstupu Inizia do Collabimu \u2013 nakopnut\u00ed do dal\u0161\u00edho v\u00fdvoje a udr\u017een\u00ed focusu. M\u00e1m r\u00e1d, kdy\u017e je z n\u00e1stroje patrn\u00e1 chu\u0165 se vyv\u00edjet a zlep\u0161ovat, \u010dlov\u011bk se pak hned t\u011b\u0161\u00ed na nov\u00e9 funkce. Takov\u00e9mu n\u00e1stroji d\u00e1m pen\u00edze o n\u011bco rad\u011bji.<\/p>\n

P\u0159esn\u011b to je i moje pr\u00e1ce \u2013 rychleji reagovat na zm\u011bny a zvy\u0161ovat p\u0159idanou hodnotu na\u0161eho produktu, a\u0165 u\u017e pro majitele e-shop\u016f nebo pro SEO agentury\/konzultanty. Na rozd\u00edl od Jirky m\u00e1m \u201cv\u00fdhodu\u201d v tom, \u017ee se budu v\u011bnovat pouze produktov\u00e9mu \u0159\u00edzen\u00ed a nebudu z\u00e1rove\u0148 programovat. S program\u00e1tory v\u0161ak budu v ka\u017edodenn\u00edm kontaktu, co\u017e je pro m\u011b i z\u00e1vazek v sebevzd\u011bl\u00e1v\u00e1n\u00ed, abych rozum\u011bl jejich pr\u00e1ci a dok\u00e1zal se s nimi smyslupln\u011b bavit a \u010dinit dobr\u00e1 rozhodnut\u00ed.<\/p>\n

Te\u010f trochu odbo\u010d\u00edm od pr\u00e1ce \u2013 jsi v\u00e1\u0161niv\u00fd \u010dten\u00e1\u0159. Jakou kn\u00ed\u017eku jsi do\u010detl naposled? A kdybys m\u011bl na\u0161im \u010dten\u00e1\u0159\u016fm doporu\u010dit jednu jedinou kn\u00ed\u017eku z libovoln\u00e9ho oboru, jak\u00e1 by to byla?<\/strong><\/p>\n

Naposledy jsem do\u010detl postapo rom\u00e1n Malevil, co\u017e byla pro mne \u2013 jako\u017eto fanou\u0161ka postapokalyptick\u00e9ho \u017e\u00e1nru \u2013 p\u0159\u00edjemn\u00e1 povinnost. M\u00e1m r\u00e1d, kdy\u017e mi beletrie vedle z\u00e1bavy tak\u00e9 ponouk\u00e1 k zamy\u0161len\u00ed a m\u00e1 propracovanou psychologii postav. Z podobn\u00fdch d\u016fvod\u016f bych doporu\u010dil knihu Piknik u cesty, co\u017e je moje srdcovka, a taky jedna z m\u00e1la dobr\u00fdch v\u011bc\u00ed, kterou sv\u011btu dal Sov\u011btsk\u00fd svaz.<\/p>\n

\u2014<\/p>\n

Pokud byste m\u011bli ke Collabimu n\u011bjak\u00fd dotaz, n\u00e1pad, p\u0159ipom\u00ednku, pi\u0161te mi na mail\u00a0hladis@collabim.com<\/a>\u00a0🙂<\/p>\n","protected":false},"excerpt":{"rendered":"

Odkud poch\u00e1z\u00ed\u0161 a kde te\u010f bydl\u00ed\u0161? Bydl\u00edm v \u010cesk\u00fdch Bud\u011bjovic\u00edch, poch\u00e1z\u00edm ale z Nivnice, malebn\u00e9 v\u00edsky na pomez\u00ed B\u00edl\u00fdch Karpat. P\u0159ed 2 lety jsem se p\u0159est\u011bhoval do T\u0159ebon\u011b za p\u0159\u00edtelkyn\u00ed, odkud jsem doj\u00ed\u017ed\u011bl do Bud\u011bjovic do pr\u00e1ce, co\u017e byla p\u00e9\u010de o bud\u011bjovick\u00fd e-shop. Vedle balen\u00ed bal\u00edk\u016f jsem se staral i o online marketing, hlavn\u011b SEO… Detail \u010dl\u00e1nku »<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[161],"tags":[],"acf":[],"yoast_head":"\n10 ot\u00e1zek pro nov\u00e9ho produktov\u00e9ho mana\u017eera Karla Hladi\u0161e \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"10 ot\u00e1zek pro nov\u00e9ho produktov\u00e9ho mana\u017eera Karla Hladi\u0161e \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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