{"id":2251,"date":"2017-01-02T13:35:11","date_gmt":"2017-01-02T12:35:11","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=2251"},"modified":"2019-07-12T11:51:02","modified_gmt":"2019-07-12T09:51:02","slug":"collabim-bilancuje","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/collabim-bilancuje\/","title":{"rendered":"Collabim bilancuje"},"content":{"rendered":"

Rok 2016 pro n\u00e1s byl pln\u00fd marketingov\u00fdch i technologick\u00fdch v\u00fdzev. Vstupovali jsme do n\u011bj plni nad\u0161en\u00ed<\/strong> z na\u0161eho nov\u00e9ho produktu, Serpa<\/a>. Zpo\u010d\u00e1tku to vypadalo velmi nad\u011bjn\u011b, funkce p\u0159ib\u00fdvaly a p\u0159ich\u00e1zelo spoustu nad\u0161en\u00fdch u\u017eivatel\u016f i z\u00e1kazn\u00edk\u016f. Brzy\u00a0jsme ale\u00a0za\u010dali nar\u00e1\u017eet.<\/p>\n

Jak n\u00e1s Serpo skoro zabilo<\/h3>\n

Technologicky bylo Serpo ve srovn\u00e1n\u00ed s Collabimem bohu\u017eel o n\u011bkolik \u0159\u00e1d\u016f slo\u017eit\u011bj\u0161\u00ed. P\u0159edev\u0161\u00edm jsme m\u011bli obrovsk\u00e9 mno\u017estv\u00ed dat<\/strong>, kter\u00e9 jsme pot\u0159ebovali ulo\u017eit, ale hlavn\u011b rychle zobrazit z nich n\u011bjak\u00e9 zaj\u00edmav\u00e9 reporty. Spousta v\u011bc\u00ed se n\u00e1m poda\u0159ila vy\u0159e\u0161it, ale p\u0159esto se n\u00e1\u0161 postup v ur\u010ditou chv\u00edli t\u00e9m\u011b\u0159 zastavil.<\/p>\n

Pro Serpo jsme pou\u017e\u00edvali “datab\u00e1zi” ElasticSearch, ve kter\u00e9m jsme m\u011bli kv\u016fli rychlosti v\u0161echna data n\u011bkolikr\u00e1t zduplikov\u00e1na.\u00a0Kdy\u017e jsme v datech ud\u011blali n\u011bjakou chybu, museli jsme cel\u00fd ElasticSearch index zahodit a vytvo\u0159it ho znovu, co\u017e trvalo klidn\u011b 2 dny.\u00a0Kdy\u017e jsme vymysleli nov\u00fd report,\u00a0\u010dasto jsme zjistili, \u017ee na\u0161e existuj\u00edc\u00ed indexy nejdou kv\u016fli rychlosti pou\u017e\u00edt a je nutn\u00e9 ud\u011blat zcela nov\u00e9\/dal\u0161\u00ed s jinou strukturou.<\/p>\n

Cel\u00fd tento zdlouhav\u00fd a krkolomn\u00fd proces nep\u016fsobil na cel\u00fd t\u00fdm zrovna motiva\u010dn\u011b<\/strong>. D\u0159eli jsme jako kon\u011b, ale v\u00fdsledky se nedostavovaly. Nov\u00fdch z\u00e1kazn\u00edk\u016f tak\u00e9 p\u0159\u00edli\u0161 nep\u0159ib\u00fdvalo, a\u010d n\u00e1m v\u0161ichni psali, jak je Serpo skv\u011bl\u00e9<\/strong>. Za\u010d\u00ednal jsem si uv\u011bdomovat, \u017ee pro Serpo je \u010cesko mo\u017en\u00e1 opravdu p\u0159\u00edli\u0161 mal\u00fd trh. Lid\u00e9 nebyli ochotni za Serpo platit tolik, kolik jsme o\u010dek\u00e1vali<\/strong>. Kdy\u017e u\u017e n\u011bkdo zaplatil, tak \u010dasto za m\u011bs\u00edc placen\u00fd \u00fa\u010det zru\u0161il. Bylo mi jasn\u00e9, \u017ee m\u016f\u017ee trvat klidn\u011b rok, ne\u017e\u00a0si u\u017eivatel\u00e9 zvyknou Serpo pou\u017e\u00edvat a\u00a0nau\u010d\u00ed se z n\u011bj dost\u00e1vat zaj\u00edmav\u00e9 informace. Sna\u017eil jsem se v\u00edc \u0161lapat do marketingu, ale produkt st\u00e1le drhnul.<\/p>\n

H\u0159eb\u00ed\u010dkem do rakve se stala clusterizace \u00fadaj\u016f o hledanosti<\/strong> na Google, zv\u00fd\u0161en\u00ed n\u00e1klad\u016f na z\u00edsk\u00e1v\u00e1n\u00ed v\u00fdsledk\u016f z Google (hlavn\u011b n\u00e1kup proxies) a odchod n\u011bkter\u00fdch koleg\u016f<\/strong>. Po clusterizaci za\u010dalo b\u00fdt\u00a0mnohem slo\u017eit\u011bj\u0161\u00ed \u0159adit kl\u00ed\u010dov\u00e1 slova<\/a>\u00a0podle\u00a0d\u016fle\u017eitosti.\u00a0Spolu s n\u00e1kupem proxies a servery pak celkov\u00e9\u00a0n\u00e1klady na provoz Serpa narostly a\u017e na\u00a0cca 80 000 K\u010d m\u011bs\u00ed\u010dn\u011b bez person\u00e1ln\u00edch n\u00e1klad\u016f. Po t\u00e9to “posledn\u00ed kapce”\u00a0jsem se rozhodl Serpo uzav\u0159\u00edt<\/strong>.<\/p>\n

Od po\u010d\u00e1tku jsme Serpo brali jako velmi rizikov\u00fd projekt, kter\u00fd z\u00e1visel na mnoha extern\u00edch vlivech. P\u0159esto si nasypu popel na hlavu<\/strong> a \u0159eknu, \u017ee jeho n\u00e1ro\u010dnost a nestabilitu prost\u0159ed\u00ed\u00a0jsem dost podcenil<\/strong>. Byla to velk\u00e1 zku\u0161enost, jdeme d\u00e1le.<\/p>\n

Kam kr\u00e1\u010d\u00ed\u0161, Collabime?<\/h3>\n

Kv\u016fli prvotn\u00edmu nad\u0161en\u00ed ze Serpa jsme trochu zanedb\u00e1vali samotn\u00fd Collabim, tedy produkt, kter\u00fd n\u00e1s \u017eivil a \u017eiv\u00ed. S omezen\u00fdmi zdroji ne\u0161lo d\u011blat oba projekty naplno. P\u0159esto se n\u00e1m\u00a0i na Collabimu poda\u0159ila velk\u00e1 i men\u0161\u00ed v\u00edt\u011bzstv\u00ed. M\u011bli jsme obrovskou radost<\/strong>, kdy\u017e se n\u00e1m po 6 letech kone\u010dn\u011b poda\u0159ilo zbavit se roz\u0161\u00ed\u0159en\u00ed do prohl\u00ed\u017ee\u010de<\/a>. D\u00edky mnoha dal\u0161\u00edch \u00faprav\u00e1m a skv\u011bl\u00fdm nov\u00fdm technologi\u00edm se n\u00e1m poda\u0159ilo v\u00fdrazn\u011b zlep\u0161it spolehlivost cel\u00e9ho Collabimu, zmodernizovat ho a v\u00fdrazn\u011b zrychlit<\/strong>.<\/p>\n

I kv\u016fli Serpu jsme se sna\u017eili z\u00edskat dal\u0161\u00ed stabiln\u00ed zdroj dat o hledanosti na Google. P\u0159es 3 m\u011bs\u00edce jsme psali scrapera na hledanost z Google AdWords<\/a>, aby asi t\u00fdden po jeho ostr\u00e9m spu\u0161t\u011bn\u00ed Google ozn\u00e1mil, \u017ee p\u0159esn\u00e1 \u010d\u00edsla hledanosti nahrad\u00ed nic ne\u0159\u00edkaj\u00edc\u00edmi rozsahy<\/strong>. Museli jsme tedy za\u010d\u00edt data nakupovat, proto\u017ee na\u0161e sou\u010dasn\u00e9 napojen\u00ed na AdWords API n\u00e1m u\u017e p\u0159estalo sta\u010dit.<\/p>\n

Rok 2017 bude ve znamen\u00ed 100% focusu na rozvoj Collabimu<\/strong>. Mus\u00edme se op\u011bt za\u010d\u00edt naplno v\u011bnovat produktu, kter\u00fd n\u00e1s \u017eiv\u00ed. Dlouhodob\u011b se Collabimu neda\u0159\u00ed z\u00edskat tolik v\u00fdvoj\u00e1\u0159\u016f, kolik by pot\u0159eboval. Proto nyn\u00ed jedn\u00e1m s n\u011bkolika v\u00fdvoj\u00e1\u0159sk\u00fdmi firmami na\u00a0pron\u00e1jmu v\u00fdvoj\u00e1\u0159\u016f, kte\u0159\u00ed by pomohli Collabim po\u0159\u00e1dn\u011b nakopnout kup\u0159edu<\/strong>.<\/p>\n

P\u0159izn\u00e1v\u00e1m, \u017ee jsem dlouho ignoroval po\u017eadavek na mo\u017enost jednor\u00e1zov\u011b z\u00edskat hledanost nebo zm\u011b\u0159it pozice pro zadan\u00e1 KW. V p\u0159\u00edpad\u011b hledanosti jsem se jednodu\u0161e necht\u011bl st\u00e1t hloup\u00fdm p\u0159eprodejcem drah\u00fdch dat od\u00a0n\u011bjak\u00e9 t\u0159et\u00ed strany, na kter\u00e9 bychom se tak stali z\u00e1visl\u00fdmi. Toto sv\u00e9 ignorov\u00e1n\u00ed zp\u011btn\u011b vn\u00edm\u00e1m jako chybu, proto\u017ee pro SEO konzultanty jsou tato data obrovsky d\u016fle\u017eit\u00e1 a po omezen\u00ed Keyword<\/a> Planneru u\u017e je nemaj\u00ed kde jinde z\u00edskat<\/strong>. V n\u00e1sleduj\u00edc\u00edch t\u00fddnech vyjdeme na\u0161im u\u017eivatel\u016fm vst\u0159\u00edc a tyto “jednor\u00e1zov\u00e9 anal\u00fdzy” v Collabimu nab\u00eddneme.<\/p>\n

Hodn\u011b l\u00e1sky bychom t\u00e9\u017e cht\u011bli v\u011bnovat sekci Str\u00e1nky, kter\u00e1 m\u00e1 podle n\u00e1s velk\u00fd potenci\u00e1l<\/strong>. Mak\u00e1me na zlep\u0161en\u00ed rozhran\u00ed a pl\u00e1nujeme v\u00fdrazn\u011b roz\u0161\u00ed\u0159it mno\u017estv\u00ed str\u00e1nek, kter\u00e9 pro ka\u017ed\u00fd web<\/a> stahujeme a kontrolujeme.\u00a0Pokud v\u0161e p\u016fjde dob\u0159e, do p\u00e1r t\u00fddn\u016f to bude v produkci.<\/p>\n

V\u011b\u0159\u00edm, \u017ee na za\u010d\u00e1tku roku 2017 se dostane i na redesign webu<\/a> a mo\u017en\u00e1 i aplikace. Tak konec \u0159e\u010d\u00ed, jdeme makat<\/strong>!<\/p>\n

A co byste cht\u011bli v roce 2017 v Collabimu vy?<\/h3>\n","protected":false},"excerpt":{"rendered":"

Rok 2016 pro n\u00e1s byl pln\u00fd marketingov\u00fdch i technologick\u00fdch v\u00fdzev. Vstupovali jsme do n\u011bj plni nad\u0161en\u00ed z na\u0161eho nov\u00e9ho produktu, Serpa. Zpo\u010d\u00e1tku to vypadalo velmi nad\u011bjn\u011b, funkce p\u0159ib\u00fdvaly a p\u0159ich\u00e1zelo spoustu nad\u0161en\u00fdch u\u017eivatel\u016f i z\u00e1kazn\u00edk\u016f. Brzy\u00a0jsme ale\u00a0za\u010dali nar\u00e1\u017eet. Jak n\u00e1s Serpo skoro zabilo Technologicky bylo Serpo ve srovn\u00e1n\u00ed s Collabimem bohu\u017eel o n\u011bkolik \u0159\u00e1d\u016f slo\u017eit\u011bj\u0161\u00ed…. Detail \u010dl\u00e1nku »<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[161],"tags":[],"acf":[],"yoast_head":"\nCollabim bilancuje \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"Collabim bilancuje \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. Kompletn\u00ed n\u00e1vody od nejpou\u017e\u00edvan\u011bj\u0161\u00edho SEO n\u00e1stroje v \u010cR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.collabim.cz\/akademie\/collabim-bilancuje\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Collabim bilancuje \u21d2 Collabim.cz \u2714\ufe0f\" \/>\n<meta property=\"og:description\" content=\"Collabim bilancuje \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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