{"id":2089,"date":"2016-08-09T07:26:20","date_gmt":"2016-08-09T06:26:20","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=2089"},"modified":"2023-12-04T12:09:10","modified_gmt":"2023-12-04T11:09:10","slug":"presna-hledanost-na-google-je-zpet","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/presna-hledanost-na-google-je-zpet\/","title":{"rendered":"P\u0159esn\u00e1 hledanost na Google je zp\u011bt!"},"content":{"rendered":"

Mnoz\u00ed z v\u00e1s v minul\u00fdch t\u00fddnech zaregistrovali, \u017ee Google Keyword<\/a> Planner \u00a0a\u00a0odvozen\u00e9 n\u00e1stroje ji\u017e\u00a0nevrac\u00ed\u00a0hledanost fr\u00e1z\u00ed v p\u0159esn\u00e9 shod\u011b<\/strong>:\"kocarky_kocarek\"<\/a><\/p>\n

Na serveru searchengineland.com se ve \u010dtvrtek objevil postup, jak z\u00edskat\u00a0p\u0159esn\u011bj\u0161\u00ed \u010d\u00edsla hledanosti zp\u011bt<\/a>. V tomto \u010dl\u00e1nku bych ho cht\u011bl\u00a0vyzkou\u0161et na \u010desk\u00fdch kl\u00ed\u010dov\u00fdch slovech a trochu roz\u0161\u00ed\u0159it.\u00a0Jak tedy na to?<\/p>\n

P\u0159edem upozor\u0148uji, \u017ee m\u00e1m AdWords v angli\u010dtin\u011b a v n\u00e1vodu budou anglick\u00e9 n\u00e1zvy funkc\u00ed.\u00a0Nejd\u0159\u00edve si\u00a0p\u0159id\u00e1me kl\u00ed\u010dov\u00e1 slova<\/a> do Keyword Planneru, klikneme na tla\u010d\u00edtko Add all<\/strong> a n\u00e1sledn\u011b v prav\u00e9m sloupci na Review plan<\/strong>.<\/p>\n

\"kp_01\"<\/a><\/p>\n

\"kp_02\"<\/a><\/p>\n

Na dal\u0161\u00ed str\u00e1nce prove\u010fte n\u00e1sleduj\u00edc\u00ed postup:<\/p>\n

    \n
  1. Nastavte hodn\u011b vysok\u00fd bid<\/strong> (nap\u0159. 100 \u20ac).<\/li>\n
  2. V lev\u00e9m\u00a0sloupci Date range<\/strong>\u00a0klikneme na tu\u017eku a zm\u011bn\u00edme Display forecasts by<\/strong>\u00a0na month<\/b>.<\/li>\n
  3. Klikn\u011bte na z\u00e1lo\u017eku Keyword<\/strong>.<\/li>\n
  4. Klikneme tla\u010d\u00edtko Match types<\/strong> a vybereme\u00a0All -> Exact match<\/li>\n<\/ol>\n

    \"kp_03\"<\/a><\/p>\n

    Zobrazila\u00a0se n\u00e1m p\u0159edpov\u011b\u010f po\u010dtu klik\u016f a p\u0159edev\u0161\u00edm impres\u00ed konkr\u00e9tn\u00edch kl\u00ed\u010dov\u00fdch slov<\/strong>. Ano, imprese<\/a> nejsou to sam\u00e9 jako hledanost. V\u00e1\u0161 inzer\u00e1t se m\u016f\u017ee stejn\u00e9mu n\u00e1v\u0161t\u011bvn\u00edkovi vyhled\u00e1va\u010de<\/a> zobrazit na 1. i dal\u0161\u00edch str\u00e1nk\u00e1ch vyhled\u00e1v\u00e1n\u00ed, \u010d\u00edm\u017e m\u016f\u017ee vzniknout v\u00edce impres\u00ed. Tuto nep\u0159esnost bych ale zanedbal. P\u0159eci jen n\u00e1s m\u00edsto absolutn\u00edch hodnot zaj\u00edm\u00e1 p\u0159edev\u0161\u00edm pom\u011br po\u010dtu impres\u00ed mezi vybran\u00fdmi kl\u00ed\u010dov\u00fdmi slovy.<\/p>\n

    Pom\u011br impres\u00ed je v tomto p\u0159\u00edpad\u011b cca 45:1<\/strong> (31 303 vs. 697). Z toho m\u016f\u017eeme s jistotou\u00a0usoudit, \u017ee fr\u00e1ze ko\u010d\u00e1rky je n\u00e1sobn\u011b hledan\u011bj\u0161\u00ed, ne\u017e fr\u00e1ze ko\u010d\u00e1rek<\/strong>.<\/p>\n

    Pr\u016fm\u011br za del\u0161\u00ed obdob\u00ed<\/h3>\n

    Uveden\u00fdm postupem jsme z\u00edskali odhad\u00a0po\u010dtu impres\u00ed od 9. srpna – 9. z\u00e1\u0159\u00ed 2016. Hledanost ko\u010d\u00e1rk\u016f\u00a0se, podle graf\u016f v\u00fd\u0161e, v pr\u016fb\u011bhu roku p\u0159\u00edli\u0161 nem\u011bn\u00ed. Co ale d\u011blat, pokud chceme z\u00edskat odhad po\u010dtu impres\u00ed pro v\u00fdrazn\u011b sez\u00f3nn\u00ed\u00a0fr\u00e1ze, nap\u0159. b\u011b\u017eky<\/strong>? Na dal\u0161\u00edm obr\u00e1zk\u016f vid\u00edme, \u017ee\u00a0b\u011b\u017eky se nejv\u00edce hledaj\u00ed v lednu<\/strong>:<\/p>\n

    \"kp_04\"<\/a><\/p>\n

    P\u0159edpov\u011b\u010f\u00a0po\u010dtu impres\u00ed v obdob\u00ed\u00a09. srpna – 9. z\u00e1\u0159\u00ed 2016 v p\u0159esn\u00e9 shod\u011b je pouze 510<\/strong>. \u00dapravou\u00a0Date range<\/strong>\u00a0(vlevo) zahrneme do odhadu i zimn\u00ed m\u011bs\u00edce. Maxim\u00e1ln\u00ed d\u00e9lka obdob\u00ed pro odhad je 1 rok<\/strong> (9. srpna 2016 – 8.\u00a0srpna 2017). Pr\u016fm\u011brn\u00fd m\u011bs\u00ed\u010dn\u00ed po\u010det impres\u00ed fr\u00e1ze b\u011b\u017eky,<\/strong> po\u010d\u00edtan\u00fd z cel\u00e9ho roku, je nyn\u00ed\u00a02 000.<\/strong>\u00a0To je mnohem v\u00edce, ne\u017e “letn\u00edch” 510 impres\u00ed.<\/p>\n

    Jak z\u00edskat imprese i hledanost najednou?<\/h3>\n

    V\u0161echna v\u00fd\u0161e uveden\u00e1 data v\u010detn\u011b klasick\u00e9 hledanosti<\/strong> si m\u016f\u017eete vyexportovat pomoc\u00ed tla\u010d\u00edtka Download<\/strong> nad tabulkou. Doporu\u010duji zatrhnout i volbu\u00a0Historical statistics –\u00a0Segment by month<\/strong>,\u00a0kter\u00e1 v\u00e1m p\u0159id\u00e1 do exportu hledanosti po jednotliv\u00fdch m\u011bs\u00edc\u00edch<\/strong>.\u00a0V Excelu si n\u00e1sledn\u011b m\u016f\u017eete vybrat, kter\u00fd m\u011bs\u00edc\/m\u011bs\u00edce v\u00e1s zaj\u00edmaj\u00ed.<\/p>\n

    \"kp_06\"<\/a><\/p>\n

    Co m\u00e1m tedy pou\u017e\u00edvat? Imprese nebo hledanost?<\/h3>\n

    Aktu\u00e1ln\u011b m\u011b p\u0159\u00edli\u0161 nenapad\u00e1, pro\u010d bych m\u011bl pou\u017e\u00edvat nep\u0159esn\u00e9 (clusterovan\u00e9 a zaokrouhlen\u00e9) statistiky hledanosti, kdy\u017e m\u016f\u017eu pou\u017e\u00edvat odhad impres\u00ed pro p\u0159esnou shodu fr\u00e1z\u00ed.\u00a0Zkusil jsem\u00a0p\u0159idat imprese<\/a> do n\u011bkolika sv\u00fdch\u00a0kl\u00ed\u010dovek a jedinou nev\u00fdhodou se zd\u00e1\u00a0b\u00fdt fakt, \u017ee u velmi m\u00e1lo hledan\u00fdch fr\u00e1z\u00ed (v\u011bt\u0161inou do\u00a020) m\u016f\u017ee b\u00fdt\u00a0odhadovan\u00fd po\u010det impres\u00ed nulov\u00fd.\u00a0V takov\u00e9m p\u0159\u00edpad\u011b n\u00e1m hledanost\u00a0pom\u016f\u017ee zjistit, \u017ee danou fr\u00e1zi hled\u00e1 alespo\u0148 n\u011bkdo.<\/p>\n

    Pokud v\u00e1s vztah\u00a0mezi odhadem impres\u00ed a hledanost\u00ed zaj\u00edm\u00e1 v\u00edce, koukn\u011bte do n\u00e1pov\u011bdy Google AdWords<\/a>.<\/p>\n

    Zapracujete p\u0159edpov\u011b\u010f impres\u00ed i do Collabimu?<\/h3>\n

    Zji\u0161\u0165ujeme podrobnosti a zp\u016fsoby, jak by tato data \u0161la p\u0159idat\u00a0do Collabimu. Bohu\u017eel tato data\u00a0nejsou p\u0159\u00edstupn\u00e1 p\u0159es AdWords API, tak\u017ee to bude komplikovan\u011bj\u0161\u00ed.<\/p>\n

    Aktualizace 11:30 –\u00a0Na odhad impres\u00ed se d\u00e1 nakonec dostat je\u0161t\u011b mnohem snadn\u011bji<\/h3>\n

    \"impressions_direct\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Mnoz\u00ed z v\u00e1s v minul\u00fdch t\u00fddnech zaregistrovali, \u017ee Google Keyword Planner \u00a0a\u00a0odvozen\u00e9 n\u00e1stroje ji\u017e\u00a0nevrac\u00ed\u00a0hledanost fr\u00e1z\u00ed v p\u0159esn\u00e9 shod\u011b: Na serveru searchengineland.com se ve \u010dtvrtek objevil postup, jak z\u00edskat\u00a0p\u0159esn\u011bj\u0161\u00ed \u010d\u00edsla hledanosti zp\u011bt. V tomto \u010dl\u00e1nku bych ho cht\u011bl\u00a0vyzkou\u0161et na \u010desk\u00fdch kl\u00ed\u010dov\u00fdch slovech a trochu roz\u0161\u00ed\u0159it.\u00a0Jak tedy na to? P\u0159edem upozor\u0148uji, \u017ee m\u00e1m AdWords v angli\u010dtin\u011b a… Detail \u010dl\u00e1nku »<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[161],"tags":[],"acf":[],"yoast_head":"\nP\u0159esn\u00e1 hledanost na Google je zp\u011bt! \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"P\u0159esn\u00e1 hledanost na Google je zp\u011bt! \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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