{"id":1974,"date":"2016-04-01T10:58:40","date_gmt":"2016-04-01T09:58:40","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=1974"},"modified":"2024-02-14T10:51:58","modified_gmt":"2024-02-14T09:51:58","slug":"3-seo-konzultanti-se-shoduji-zmeny-v-serpu-googlu-byl-logicky-krok","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/3-seo-konzultanti-se-shoduji-zmeny-v-serpu-googlu-byl-logicky-krok\/","title":{"rendered":"3 SEO konzultanti se shoduj\u00ed: \u201eZm\u011bny v SERPu Googlu byl logick\u00fd krok.\u201c"},"content":{"rendered":"<p>Koncem \u00fanora 2016 odstranil Google ze SERPu na desktopu prav\u00fd sloupec AdWords a naopak p\u0159idal 4. inzer\u00e1t nad n\u011bkter\u00e9 p\u0159irozen\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/02\/kluci1-580x184.png\" rel=\"attachment wp-att-1986\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1986 size-medium\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2018\/02\/kluci1-580x184.png\" alt=\"Novotn\u00fd, Palkovi\u010d, Ungr\" width=\"580\" height=\"184\" \/><\/a><\/p>\n<p>Zeptali jsme se Ondry Novotn\u00e9ho z\u00a0<a href=\"http:\/\/www.h1.cz\/\">H1.cz<\/a>, Luk\u00e1\u0161e Palkovi\u010de z\u00a0<a href=\"http:\/\/www.evisions.cz\/\">eVisions<\/a> a nez\u00e1visl\u00e9ho konzultanta <a href=\"http:\/\/www.pavelungr.cz\/\">Pavla Ungra<\/a>, co podle nich znamen\u00e1 tato zm\u011bna pro SEO.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">V tomto \u010dl\u00e1nku se dozv\u00edte<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #08b184;color:#08b184\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #08b184;color:#08b184\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.collabim.cz\/akademie\/3-seo-konzultanti-se-shoduji-zmeny-v-serpu-googlu-byl-logicky-krok\/#1_Jak_vnimate_odstraneni_praveho_sloupce_AdWords\" >1.\u00a0\u00a0 Jak vn\u00edm\u00e1te odstran\u011bn\u00ed prav\u00e9ho sloupce AdWords?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.collabim.cz\/akademie\/3-seo-konzultanti-se-shoduji-zmeny-v-serpu-googlu-byl-logicky-krok\/#2_Vidite_v_tom_nejake_prilezitosti_pro_SEO\" >2.\u00a0\u00a0 Vid\u00edte v\u00a0tom n\u011bjak\u00e9 p\u0159\u00edle\u017eitosti pro SEO?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.collabim.cz\/akademie\/3-seo-konzultanti-se-shoduji-zmeny-v-serpu-googlu-byl-logicky-krok\/#3_A_nejaka_rizika\" >3.\u00a0\u00a0 A n\u011bjak\u00e1 rizika?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.collabim.cz\/akademie\/3-seo-konzultanti-se-shoduji-zmeny-v-serpu-googlu-byl-logicky-krok\/#4_Ted_s_mesicnim_odstupem_zaznamenali_jste_uz_nejake_zmenyreakce_u_svych_klientu\" >4.\u00a0\u00a0 Te\u010f s\u00a0m\u011bs\u00ed\u010dn\u00edm odstupem, zaznamenali jste u\u017e n\u011bjak\u00e9 zm\u011bny\/reakce u sv\u00fdch klient\u016f?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Jak_vnimate_odstraneni_praveho_sloupce_AdWords\"><\/span>1.\u00a0\u00a0 Jak vn\u00edm\u00e1te odstran\u011bn\u00ed prav\u00e9ho sloupce AdWords?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Ondra:<\/strong> Z u\u017eivatelsk\u00e9ho hlediska to vn\u00edm\u00e1m pozitivn\u011b \u2013 m\u00e9n\u011b ru\u0161iv\u00fdch element\u016f na o\u010d\u00edch. Odstran\u011bn\u00ed mi celkov\u011b d\u00e1v\u00e1 smysl, proto\u017ee Google se sna\u017e\u00ed co nejv\u00edce p\u0159ibl\u00ed\u017eit v\u00fdsledky mobiln\u00edho vyhled\u00e1v\u00e1n\u00ed tomu desktopov\u00e9mu a tohle je logick\u00fd krok.<\/p>\n<p><strong>Luk\u00e1\u0161:<\/strong> Souhlas\u00edm, odstran\u011bn\u00ed prav\u00e9ho sloupce byl pro Google logick\u00fd krok. V\u00fdsledky vyhled\u00e1v\u00e1n\u00ed pot\u0159ebovaly nutn\u011b inovaci a bylo jen ot\u00e1zkou \u010dasu, kdy n\u011bjak\u00e1 p\u0159ijde. Osobn\u011b zm\u011bnu vn\u00edm\u00e1m pozitivn\u011b, jak z odborn\u00e9ho hlediska, tak z u\u017eivatelsk\u00e9ho. V\u00fdsledky jsou nyn\u00ed mnohem &#8220;\u010dist\u011bj\u0161\u00ed&#8221; a p\u0159ehledn\u011bj\u0161\u00ed.\u00a0 V\u011bt\u0161\u00ed pozornost ale v\u011bnuji p\u0159id\u00e1n\u00ed 4. v\u00fdsledku vyhled\u00e1v\u00e1n\u00ed. Ten m\u016f\u017ee v\u00fdrazn\u011bji ovlivnit organickou n\u00e1v\u0161t\u011bvnost a hlavn\u011b zm\u011bnit <a href=\"https:\/\/www.collabim.cz\/akademie\/seofaktory\/ctr\/\" data-internallinksmanager029f6b8e52c=\"28\" title=\"CTR (Click Through Rate): Co je to a jak jej vypo\u010d\u00edtat\">CTR<\/a> prvn\u00ed str\u00e1nky.<\/p>\n<p><strong>Pavel:<\/strong> P\u0159\u00edjemn\u011b m\u011b to p\u0159ekvapilo, proto\u017ee to pro\u010dist\u00ed <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/serp-search-engine-result-page\/\" data-internallinksmanager029f6b8e52c=\"38\" title=\"SERP (Search Engine Result  Page)\">SERP<\/a>. Rozhodn\u011b je to krok k lep\u0161\u00edmu mobiln\u00edmu rozhran\u00ed, a kdyby to nesouviselo s 4. pozic\u00ed inzer\u00e1tu, byl bych je\u0161t\u011b rad\u011bji.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Vidite_v_tom_nejake_prilezitosti_pro_SEO\"><\/span>2.\u00a0\u00a0 Vid\u00edte v\u00a0tom n\u011bjak\u00e9 p\u0159\u00edle\u017eitosti pro SEO?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Ondra:<\/strong> V\u00fdhody pro SEO v tom \u017e\u00e1dn\u00e9 nevid\u00edm, koneckonc\u016f organic p\u0159i\u0161el o jednu presti\u017en\u00ed pozici ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed. Ale p\u0159i pohledu na politiku Googlu ohledn\u011b p\u0159irozen\u00fdch v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed to nen\u00ed nikterak nov\u00e1 nebo specifick\u00e1 situace. Zejm\u00e9na v zahrani\u010d\u00ed u\u017e n\u011bkolik let Google nahrazuje p\u0159irozen\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed p\u0159\u00edm\u00fdmi v\u00fdsledky a odpov\u011b\u010fmi p\u0159\u00edmo na str\u00e1nce (anglicky \u201eenriched results\u201c).<\/p>\n<p><strong>Luk\u00e1\u0161: <\/strong>J\u00e1 tam rozhodn\u011b p\u0159\u00edle\u017eitosti pro SEO, resp. pro SEO konzultanty a agentury, vid\u00edm. 6 inzerent\u016f z prvn\u00ed str\u00e1nky zmizelo, pro velkou \u010d\u00e1st z nich p\u0159estanou b\u00fdt <a href=\"\" data-internallinksmanager029f6b8e52c=\"92\" title=\"PPC\">PPC<\/a> rentabiln\u00ed a svoji pozornost budou op\u011bt v\u011bnovat budov\u00e1n\u00ed organick\u00e9 n\u00e1v\u0161t\u011bvnosti.<\/p>\n<p><strong>Pavel: <\/strong>J\u00e1 bych v\u00a0tom vid\u011bl velikou p\u0159\u00edle\u017eitost, kdyby n\u00e1m nep\u0159ibyla ji\u017e zmi\u0148ovan\u00e1 4. pozice v hlavn\u00edm v\u00fdpisu <a href=\"\" data-internallinksmanager029f6b8e52c=\"92\" title=\"PPC\">PPC<\/a> inzer\u00e1t\u016f. Takhle je mo\u017en\u00e9, \u017ee v\u00edce lid\u00ed bude cht\u00edt investovat do SEO, co\u017e ale zp\u016fsob\u00ed, \u017ee to bude i v\u00edc konkuren\u010dn\u00ed. Mysl\u00edm, \u017ee zejm\u00e9na men\u0161\u00ed inzerenti budou p\u0159em\u00fd\u0161let, jak to kompenzovat a nebudou cht\u00edt investovat do dra\u017e\u0161\u00edch PPC. Tak podlehnou m\u00fdlce, \u017ee SEO je vlastn\u011b zadarmo.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_A_nejaka_rizika\"><\/span>3.\u00a0\u00a0 A n\u011bjak\u00e1 rizika?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Ondra:<\/strong>\u00a0Jsem zv\u011bdav\u00fd, jak to zah\u00fdbe s n\u00e1v\u0161t\u011bvnost\u00ed str\u00e1nek z organicu z mobiln\u00edho vyhled\u00e1v\u00e1n\u00ed, pokud Google \u010dasem nasad\u00ed 4 reklamy i zde. P\u0159eci jen je rozd\u00edl ve velikosti displeje u desktopu a u mobilu, a t\u00edm p\u00e1dem se p\u0159irozen\u00fd v\u00fdsledek na mobilu zobrazit nem\u016f\u017ee, ani\u017e by \u010dlov\u011bk scrolloval. Tady si mysl\u00edm, \u017ee to negativn\u00ed vliv na <a href=\"https:\/\/www.collabim.cz\/akademie\/seofaktory\/ctr\/\" data-internallinksmanager029f6b8e52c=\"28\" title=\"CTR (Click Through Rate): Co je to a jak jej vypo\u010d\u00edtat\">CTR<\/a> m\u00edt m\u016f\u017ee.<\/p>\n<p><strong>Luk\u00e1\u0161:<\/strong> Rizika pro PPC jsou jasn\u00e1: vysok\u00e9 CPC, nerentabiln\u00ed kampan\u011b, vy\u0161\u0161\u00ed n\u00e1klady na optimalizaci nebo vytla\u010den\u00ed mal\u00fdch inzerent\u016f. Pro SEO jako nejv\u011bt\u0161\u00ed hrozbu vid\u00edm mo\u017en\u00fd n\u00e1vrat k &#8220;optimalizaci na pozice&#8221;, resp. zv\u00fd\u0161en\u00ed jej\u00ed popt\u00e1vky. Dal\u0161\u00ed riziko vid\u00edm u vysoko konkuren\u010dn\u00edch fr\u00e1z\u00ed, kter\u00e9 m\u016f\u017eou ztratit \u010d\u00e1st organick\u00e9ho trafficu na \u00fakor PPC.<\/p>\n<p><strong>Pavel:\u00a0<\/strong>Na to jsem vlastn\u011b u\u017e odpov\u011bd\u011bl u p\u0159edchoz\u00ed ot\u00e1zky.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Ted_s_mesicnim_odstupem_zaznamenali_jste_uz_nejake_zmenyreakce_u_svych_klientu\"><\/span>4.\u00a0\u00a0 Te\u010f s\u00a0m\u011bs\u00ed\u010dn\u00edm odstupem, zaznamenali jste u\u017e n\u011bjak\u00e9 zm\u011bny\/reakce u sv\u00fdch klient\u016f?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Ondra:<\/strong>\u00a0Osobn\u011b jsem (zat\u00edm) \u017e\u00e1dn\u00e9 v\u00fdkyvy u sv\u00fdch klient\u016f nena\u0161el. J\u00e1 si mysl\u00edm, \u017ee ten, kdo notoricky neklik\u00e1 na placen\u00e9 v\u00fdsledky (a\u0165 u\u017e z r\u016fzn\u00fdch d\u016fvod\u016f), tak na n\u011b nebude klikat ani te\u010f. Ten, komu je to jedno, tak si bez probl\u00e9m\u016f vybere z prvn\u00edch 3 v\u00fdsledk\u016f, jako byl schopen si vybrat dote\u010f.<\/p>\n<p><strong>Luk\u00e1\u0161:<\/strong> Pokud jde o zm\u011bny v organick\u00fdch v\u00fdsledc\u00edch (n\u00e1v\u0161t\u011bvnost nebo tr\u017eby), tak jsem prozat\u00edm \u017e\u00e1dn\u00e9 nezaznamenal. Na\u0161i PPC\u010dka\u0159i rovn\u011b\u017e \u017e\u00e1dn\u00e9 tragick\u00e9 v\u00fdsledky nepozorovali, sp\u00ed\u0161e naopak, u n\u011bkter\u00fdch klient\u016f se vlivem 4. pozice zlep\u0161ily v\u00fdsledky. St\u00e1le v\u0161ak jde o kr\u00e1tkou dobu pro vyhodnocov\u00e1n\u00ed a vytv\u00e1\u0159en\u00ed n\u011bjak\u00fdch z\u00e1v\u011br\u016f. Co se t\u00fd\u010de klient\u016f, tak prvotn\u00ed reakce byly pln\u00e9 obav, kter\u00e9 ale postupn\u011b miz\u00ed.<\/p>\n<p><strong>Pavel: <\/strong>M\u00ed klienti to se mnou ne\u0159e\u0161ili, a pokud, tak jsem je odk\u00e1zal na odborn\u00e9 rozbory zejm\u00e9na od PPC konzultant\u016f. Co se t\u00fd\u010de v\u00fdkyv\u016f pozic, nic z\u00e1sadn\u00edho jsem nepozoroval. N\u011bco sice fluktuovalo, ale to nemuselo souviset s\u00a0touto zm\u011bnou.<\/p>\n<p><strong>V\u0161em 3 kluk\u016fm moc d\u011bkujeme<\/strong> a p\u0159id\u00e1v\u00e1me n\u011bkolik odkaz\u016f na zaj\u00edmav\u00e9 \u010dl\u00e1nky k\u00a0problematice:<\/p>\n<ul>\n<li><a href=\"http:\/\/www.evisions.cz\/2016-02-25-proc-google-rusi-pravy-sloupec-v-adwords-a-co-to-znamena-pro-seo\">N\u00e1zor Luk\u00e1\u0161e Palkovi\u010de<\/a> na to, co znamen\u00e1 zru\u0161en\u00ed prav\u00e9ho sloupce AdWords pro SEO<\/li>\n<li><a href=\"http:\/\/robertnemec.com\/google-pravy-sloupec-adwords\/\">Rozbor SEO a PPC dopad\u016f<\/a>\u00a0z agentury Robert N\u011bmec<\/li>\n<li><a href=\"http:\/\/vetrovka.cz\/proc-nebrecim-nad-pravym-sloupcem-adwords\">Pohled Petry V\u011btrovsk\u00e9<\/a> za PPC<\/li>\n<li><a href=\"http:\/\/ebrana.cz\/magazin\/konec-ppcckum-v-pravem-sloupci-google-meni-pravidla\">Tipy Martina Jen\u00edka<\/a> na dal\u0161\u00ed v\u00fdvoj PPC<\/li>\n<li><del>Reakce PPC specialist\u016f z\u00a0H1.cz<\/del><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Koncem \u00fanora 2016 odstranil Google ze SERPu na desktopu prav\u00fd sloupec AdWords a naopak p\u0159idal 4. inzer\u00e1t nad n\u011bkter\u00e9 p\u0159irozen\u00e9 v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed. Zeptali jsme se Ondry Novotn\u00e9ho z\u00a0H1.cz, Luk\u00e1\u0161e Palkovi\u010de z\u00a0eVisions a nez\u00e1visl\u00e9ho konzultanta Pavla Ungra, co podle nich znamen\u00e1 tato zm\u011bna pro SEO. 1.\u00a0\u00a0 Jak vn\u00edm\u00e1te odstran\u011bn\u00ed prav\u00e9ho sloupce AdWords? Ondra: Z u\u017eivatelsk\u00e9ho hlediska&#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/3-seo-konzultanti-se-shoduji-zmeny-v-serpu-googlu-byl-logicky-krok\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[161,162],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 SEO konzultanti se shoduj\u00ed: \u201eZm\u011bny v SERPu Googlu byl logick\u00fd krok.\u201c \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"3 SEO konzultanti se shoduj\u00ed: \u201eZm\u011bny v SERPu Googlu byl logick\u00fd krok.\u201c \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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