{"id":1948,"date":"2016-02-16T15:05:12","date_gmt":"2016-02-16T14:05:12","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=1948"},"modified":"2019-07-12T11:51:24","modified_gmt":"2019-07-12T09:51:24","slug":"nove-spehovani-konkurence","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/nove-spehovani-konkurence\/","title":{"rendered":"Kone\u010dn\u011b po\u0159\u00e1dn\u00e9 \u0161pehov\u00e1n\u00ed konkurence"},"content":{"rendered":"<p>Dnes vypou\u0161t\u00edme\u00a0do sv\u011bta n\u00e1\u0161 \u00fapln\u011b nov\u00fd produkt Serpo. Pom\u016f\u017ee\u00a0v\u00e1m podrobn\u011b\u00a0sledovat, jak va\u0161e\u00a0<strong>konkurence inzeruje v <a href=\"\" data-internallinksmanager029f6b8e52c=\"92\" title=\"PPC\">PPC<\/a> syst\u00e9mech<\/strong>\u00a0a <strong>na jak\u00e9\u00a0fr\u00e1ze se soust\u0159ed\u00ed v\u00a0SEO<\/strong>. Ze zahrani\u010d\u00ed se inspirujeme p\u0159edev\u0161\u00edm slu\u017ebami <a href=\"https:\/\/www.semrush.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEMRush<\/a>, <a href=\"https:\/\/www.ispionage.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">iSpionage<\/a>\u00a0nebo <a href=\"http:\/\/www.similarweb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">SimilarWeb<\/a>.<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/04\/konkurence-2.png\" rel=\"attachment wp-att-1949\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-2003 size-full\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/04\/konkurence-2.png\" alt=\"\" width=\"575\" height=\"366\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/04\/konkurence-2.png 575w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/04\/konkurence-2-300x191.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\" \/><\/a><\/p>\n<p>Collabim\u00a0ji\u017e del\u0161\u00ed dobu obsahuje sekci Konkurence.\u00a0V\u00a0\u010dem bude Serpo <strong>jin\u00e9<\/strong>?<\/p>\n<h3>Jednodu\u0161\u0161\u00ed na pou\u017e\u00edv\u00e1n\u00ed<\/h3>\n<p>Serpo\u00a0sleduje\u00a0v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed\u00a0na <strong>2 000 000<\/strong> nejhledan\u011bj\u0161\u00edch <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00fdch slov<\/a> na \u010desk\u00e9m internetu. V\u00e1m tedy sta\u010d\u00ed zadat libovolnou dom\u00e9nu a Serpo ihned zobraz\u00ed, na kter\u00e1 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00e1 slova<\/a>\u00a0<a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">web<\/a> inzeruje v <a href=\"\" data-internallinksmanager029f6b8e52c=\"92\" title=\"PPC\">PPC<\/a> a zobrazuje se v p\u0159irozen\u00fdch v\u00fdsledc\u00edch:<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/02\/heureka_overview.png\" rel=\"attachment wp-att-1951\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1951\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/02\/heureka_overview.png\" alt=\"heureka_overview\" width=\"576\" height=\"304\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/02\/heureka_overview.png 576w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/02\/heureka_overview-300x158.png 300w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/a><\/p>\n<p>Cel\u00e1 datab\u00e1ze aktu\u00e1ln\u011b obsahuje <strong>8 000 000 inzer\u00e1t\u016f<\/strong> a\u00a0<strong>73 000 000 p\u0159irozen\u00fdch v\u00fdsledk\u016f<\/strong>.\u00a0Pr\u016fb\u011b\u017en\u011b ji\u00a0aktualizujeme ve 14 denn\u00edch intervalech.<\/p>\n<h3>Sledov\u00e1n\u00ed PPC inzer\u00e1t\u016f konkurence<\/h3>\n<p>Zaj\u00edmaj\u00ed v\u00e1s texty inzer\u00e1t\u016f konkurence? Chcete v\u011bd\u011bt, jak se m\u011bn\u00ed v \u010dase? V tom p\u0159\u00edpad\u011b bude Serpo va\u0161im v\u011brn\u00fdm pomocn\u00edkem.<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/02\/inzeraty.png\" rel=\"attachment wp-att-1952\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1952\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/02\/inzeraty.png\" alt=\"inzeraty\" width=\"554\" height=\"437\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/02\/inzeraty.png 554w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/02\/inzeraty-300x237.png 300w\" sizes=\"(max-width: 554px) 100vw, 554px\" \/><\/a><\/p>\n<h3>P\u0159ehled o kampan\u00edch konkurence<\/h3>\n<p>Zaj\u00edm\u00e1 v\u00e1s, jak\u00e9 kampan\u011b (utm_campaign) konkuren\u010dn\u00ed <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">web<\/a> pou\u017e\u00edv\u00e1? Zeptete se Serpa:<\/p>\n<p><a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/02\/kampane.png\" rel=\"attachment wp-att-1955\"><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-1955\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/02\/kampane.png\" alt=\"kampane\" width=\"573\" height=\"447\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/02\/kampane.png 573w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2016\/02\/kampane-300x234.png 300w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><\/a><\/p>\n<h3>Co d\u00e1l?<\/h3>\n<p>Serpo nen\u00ed hotov\u00fd produkt a <strong>nikdy nebude<\/strong>.\u00a0Pracujeme st\u00e1le na jeho vylep\u0161en\u00ed, nap\u0159.:<\/p>\n<ul>\n<li>rozlo\u017een\u00ed pozic kl\u00ed\u010dov\u00fdch slov\u00a0v \u010dase (<a href=\"https:\/\/www.collabim.cz\/akademie\/jak-sledovat-velke-zmeny-pozic-nejen-na-seznamu\/\">podobn\u00e9 Collabimu<\/a>),<\/li>\n<li>jednoduch\u00e9m srovn\u00e1n\u00ed\u00a0kl\u00ed\u010dov\u00fdch slov s konkurenc\u00ed; C\u00edlem je poskytnout v\u00e1m odpov\u011bdi na ot\u00e1zky typu &#8220;Na jak\u00e9 fr\u00e1ze konkurence inzeruje\u00a0a vy ne?&#8221;,<\/li>\n<li>sledov\u00e1n\u00ed a upozorn\u011bn\u00ed na nov\u00e9 inzer\u00e1ty konkurence,<\/li>\n<li>upozorn\u011bn\u00ed na\u00a0nov\u00e1 kl\u00ed\u010dov\u00e1 slova\/t\u00e9mata, na kter\u00e1 za\u010d\u00ednaj\u00ed inzerovat.<\/li>\n<\/ul>\n<h3>Bezplatn\u00fd online webin\u00e1\u0159<\/h3>\n<p>Abychom v\u00e1m\u00a0uk\u00e1zali, jak Serpo nejl\u00e9pe vyu\u017e\u00edt v praxi, p\u0159ipravili jsme bezplatn\u00fd online webin\u00e1\u0159. Dozv\u00edte se na n\u011bm, jak pomoc\u00ed Serpa vylep\u0161it PPC kampan\u011b a obsah sv\u00e9ho\u00a0webu. Nev\u00e1hejte a p\u0159ihla\u0161te se.<\/p>\n<h3>Chcete Serpo vyzkou\u0161et?<\/h3>\n<p>Serpo nab\u00edz\u00edme v omezen\u00e9 verzi\u00a0<strong>zcela zdarma<\/strong>, nev\u00e1hejte ho vyzkou\u0161et. Chcete prohl\u00ed\u017eet v\u0161echna data a d\u011blat exporty? V tom p\u0159\u00edpad\u011b koukn\u011bte\u00a0na placen\u00e9 tarify. Pro 20 nejrychlej\u0161\u00edch je nab\u00edz\u00edme\u00a0za zav\u00e1d\u011bj\u00edc\u00ed ceny.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dnes vypou\u0161t\u00edme\u00a0do sv\u011bta n\u00e1\u0161 \u00fapln\u011b nov\u00fd produkt Serpo. Pom\u016f\u017ee\u00a0v\u00e1m podrobn\u011b\u00a0sledovat, jak va\u0161e\u00a0konkurence inzeruje v PPC syst\u00e9mech\u00a0a na jak\u00e9\u00a0fr\u00e1ze se soust\u0159ed\u00ed v\u00a0SEO. Ze zahrani\u010d\u00ed se inspirujeme p\u0159edev\u0161\u00edm slu\u017ebami SEMRush, iSpionage\u00a0nebo SimilarWeb. Collabim\u00a0ji\u017e del\u0161\u00ed dobu obsahuje sekci Konkurence.\u00a0V\u00a0\u010dem bude Serpo jin\u00e9? Jednodu\u0161\u0161\u00ed na pou\u017e\u00edv\u00e1n\u00ed Serpo\u00a0sleduje\u00a0v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed\u00a0na 2 000 000 nejhledan\u011bj\u0161\u00edch kl\u00ed\u010dov\u00fdch slov na \u010desk\u00e9m internetu. V\u00e1m tedy&#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/nove-spehovani-konkurence\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[161],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kone\u010dn\u011b po\u0159\u00e1dn\u00e9 \u0161pehov\u00e1n\u00ed konkurence \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"Kone\u010dn\u011b po\u0159\u00e1dn\u00e9 \u0161pehov\u00e1n\u00ed konkurence \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. Kompletn\u00ed n\u00e1vody od nejpou\u017e\u00edvan\u011bj\u0161\u00edho SEO n\u00e1stroje v \u010cR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.collabim.cz\/akademie\/nove-spehovani-konkurence\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kone\u010dn\u011b po\u0159\u00e1dn\u00e9 \u0161pehov\u00e1n\u00ed konkurence \u21d2 Collabim.cz \u2714\ufe0f\" \/>\n<meta property=\"og:description\" content=\"Kone\u010dn\u011b po\u0159\u00e1dn\u00e9 \u0161pehov\u00e1n\u00ed konkurence \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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