{"id":1631,"date":"2015-08-11T14:05:11","date_gmt":"2015-08-11T12:05:11","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=1631"},"modified":"2023-12-04T10:59:49","modified_gmt":"2023-12-04T09:59:49","slug":"seo-studie-nejvetsich-ceskych-e-shopu","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/","title":{"rendered":"SEO studie nejv\u011bt\u0161\u00edch \u010desk\u00fdch e-shop\u016f"},"content":{"rendered":"<p style=\"text-align: justify;\">V sobotu 1. srpna 2015 jsem m\u011bl p\u0159edn\u00e1\u0161ku na E-shop v\u00edkendu. Prezentoval jsem SEO studii, na kter\u00e9 jsem p\u0159edchoz\u00ed t\u00fdden pracoval. Tento \u010dl\u00e1nek studii je\u0161t\u011b podrobn\u011bji p\u0159edstav\u00ed a naleznete v n\u011bm n\u011bjak\u00e9 dal\u0161\u00ed informace, kter\u00e9 v p\u0159edn\u00e1\u0161ce nezazn\u011bli.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1675\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/2015-jiri-krejcik-eshop-vikend.jpg\" alt=\"2015-jiri-krejcik-eshop-vikend\" width=\"893\" height=\"563\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/2015-jiri-krejcik-eshop-vikend.jpg 893w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/2015-jiri-krejcik-eshop-vikend-300x189.jpg 300w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/2015-jiri-krejcik-eshop-vikend-768x484.jpg 768w\" sizes=\"(max-width: 893px) 100vw, 893px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">V tomto \u010dl\u00e1nku se dozv\u00edte<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #08b184;color:#08b184\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #08b184;color:#08b184\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/#Jake_e-shopy_studie_obsahuje\" >Jak\u00e9 e-shopy studie obsahuje?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/#Co_vsechno_mne_u_e-shopu_zajimalo\" >Co v\u0161echno mne u e-shop\u016f zaj\u00edmalo?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/#Hlavni_stranky_e-shopu\" >Hlavn\u00ed str\u00e1nky e-shop\u016f<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/#Stranky_s_kategoriemi\" >Str\u00e1nky s kategoriemi<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/#Produktove_stranky\" >Produktov\u00e9 str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/#Dalsi_zajimavosti\" >Dal\u0161\u00ed zaj\u00edmavosti<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/#Zaverem\" >Z\u00e1v\u011brem<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Jake_e-shopy_studie_obsahuje\"><\/span>Jak\u00e9 e-shopy studie obsahuje?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">T\u00e9m\u011b\u0159 v\u0161echny e-shopy jsem p\u0159ebral ze studie <a href=\"http:\/\/www.ceskykosikroku.cz\/\">\u010cesk\u00fd ko\u0161\u00edk roku<\/a>. P\u00e1r z nich jsem vy\u0159adil, proto\u017ee mi nep\u0159i\u0161ly moc zaj\u00edmav\u00e9 a n\u011bkter\u00e9 dokonce ukon\u010dily provoz na \u010desk\u00e9m trhu. Naopak jsem zase p\u0159idal n\u011bjak\u00e9 m\u00e9 vytipovan\u00e9 obchody a <strong>celkem jsem za 4 dny zanalyzoval 116 \u010desk\u00fdch e-shop\u016f<\/strong>. Seznam e-shop\u016f pak naleznete v dokumentu, na kter\u00fd odkazuji na konci \u010dl\u00e1nku.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Co_vsechno_mne_u_e-shopu_zajimalo\"><\/span>Co v\u0161echno mne u e-shop\u016f zaj\u00edmalo?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li>Hlavn\u00ed str\u00e1nka,<\/li>\n<li>n\u00e1hodn\u00e1 kategorie,<\/li>\n<li>n\u00e1hodn\u00fd produkt,<\/li>\n<li>blog,<\/li>\n<li>poradny,<\/li>\n<li>koment\u00e1\u0159e,<\/li>\n<li>diskuse,<\/li>\n<li>obr\u00e1zky,<\/li>\n<li><a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/jak-zabezpecit-webove-stranky\/\" data-internallinksmanager029f6b8e52c=\"100\" title=\"HTTP a HTTPS: Jak zabezpe\u010dit webov\u00e9 str\u00e1nky\">https<\/a>,<\/li>\n<li style=\"text-align: justify;\">recenze produkt\u016f od provozovatel\u016f.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">V\u017edy jsem pro\u0161el n\u011bkolik kategori\u00ed a produkt\u016f, abych se ujistil, \u017ee hned prvn\u00ed volba nebyla n\u00e1hoda. N\u011bkdy se stalo, \u017ee e-shop u jedn\u00e9 kategorie nem\u011bl vypln\u011bn\u00fd meta description, ale u dal\u0161\u00edch p\u011bti kategori\u00ed u\u017e vypln\u011bn\u00fd byl. Takov\u00fd e-shop jsem si za\u0159adil do \u0161katulky &#8220;ano&#8221;. N\u011bkter\u00e9 internetov\u00e9 obchody docela <strong>hezky \u0159e\u0161\u00ed poradnu a recenzi produkt\u016f na blogu.<\/strong> Pokud to tak je, netrval jsem na tom, \u017ee mus\u00ed m\u00edt nutn\u011b sekci s poradnou a recenzemi. Hledal jsem prim\u00e1rn\u011b <strong>p\u0159\u00ednosn\u00e9 a zaj\u00edmav\u00e9 str\u00e1nky <\/strong>zkouman\u00e9ho e-shopu.<\/p>\n<p style=\"text-align: justify;\">Ne\u0159e\u0161il jsem pou\u017eit\u00e1 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00e1 slova<\/a> (e-shop\u016fm jsem ned\u011blal anal\u00fdzy <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00fdch slov<\/a> z d\u016fvodu velk\u00e9 \u010dasov\u00e9 n\u00e1ro\u010dnosti) a d\u00e9lku tag\u016f. <strong>Pouze m\u011b zaj\u00edmal p\u0159\u00ednos pro n\u00e1v\u0161t\u011bvn\u00edky a jestli je tag vypln\u011bn\u00fd<\/strong>. Narazil jsem t\u0159eba na e-shop, kter\u00fd m\u011bl v popisu kategorie s tri\u010dky naps\u00e1no &#8220;Kupte si tri\u010dko, proto\u017ee tri\u010dka nos\u00ed ka\u017ed\u00fd.&#8221; I ostatn\u00ed kategorie m\u011bli podobn\u00fd popis, proto jsem takov\u00fd e-shop za\u0159adil do \u0161katulky &#8220;ne&#8221;. Na n\u011bco podobn\u00e9ho jsem pak nar\u00e1\u017eel i u dal\u0161\u00edch e-shop\u016f.<\/p>\n<p style=\"text-align: justify;\">Poj\u010fme se pod\u00edvat na grafy, kter\u00e9 n\u00e1m p\u0159ibl\u00ed\u017e\u00ed stav nejz\u00e1kladn\u011bj\u0161\u00edch meta tag\u016f na nejd\u016fle\u017eit\u011bj\u0161\u00edch str\u00e1nk\u00e1ch v \u010desk\u00fdch e-shopech.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Hlavni_stranky_e-shopu\"><\/span>Hlavn\u00ed str\u00e1nky e-shop\u016f<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Zanalyzoval jsem hlavn\u00ed str\u00e1nky v\u0161ech testovan\u00fdch obchod\u016f. Titulek hlavn\u00edch str\u00e1nek dopadl \u00fapln\u011b nejl\u00e9pe. <strong>V\u0161echny e-shopy m\u011bly titulek vypln\u011bn\u00fd<\/strong>. Meta description 81% a H1 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/jak-vytvorit-dobry-nadpis\/\" data-internallinksmanager029f6b8e52c=\"72\" title=\"Jak vytvo\u0159it dobr\u00fd nadpis\">nadpis<\/a> m\u011blo na hlavn\u00ed str\u00e1nce 58,6% e-shop\u016f.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1634 alignleft\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/hp-title.png\" alt=\"hp-title\" width=\"250\" height=\"234\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/hp-title.png 398w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/hp-title-300x280.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1632 alignright\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/hp-h1-nadpis.png\" alt=\"hp-h1-nadpis\" width=\"250\" height=\"234\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/hp-h1-nadpis.png 398w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/hp-h1-nadpis-300x280.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1659 aligncenter\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/hp-meta-description.png\" alt=\"hp-meta-description\" width=\"250\" height=\"232\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/hp-meta-description.png 404w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/hp-meta-description-300x278.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stranky_s_kategoriemi\"><\/span>Str\u00e1nky s kategoriemi<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">U kategori\u00ed jsou na tom titulky znovu nejl\u00e9pe, <strong>98,3% e-shop\u016f m\u011blo titulek vypln\u011bn\u00fd<\/strong>. Meta description 61,2% a H1 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/jak-vytvorit-dobry-nadpis\/\" data-internallinksmanager029f6b8e52c=\"72\" title=\"Jak vytvo\u0159it dobr\u00fd nadpis\">nadpis<\/a> m\u011blo u kategori\u00ed 94% e-shop\u016f. D\u00e1le jsem se d\u00edval na to, jestli URL obsahuje n\u00e1zev kategorie, u 93,1% e-shop\u016f tomu tak bylo. V kategori\u00edch je ur\u010dit\u011b vhodn\u00e9 m\u00edt popis, u v\u00edce ne\u017e 50% e-shopu tomu tak bylo. <strong>Z\u00e1le\u017eelo je\u0161t\u011b na tom, na jak\u00e9m m\u00edst\u011b popis je<\/strong>. Nad produkty byl u 39,7% e-shop\u016f a u 12,1% e-shop\u016f se popis zobrazoval pod produkty.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1640 alignleft\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-title.png\" alt=\"kategorie-title\" width=\"250\" height=\"229\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-title.png 410w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-title-300x275.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1638 alignright\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-meta-description.png\" alt=\"kategorie-meta-description\" width=\"250\" height=\"231\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-1636\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-h1-nadpis.png\" alt=\"kategorie-h1-nadpis\" width=\"250\" height=\"230\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-h1-nadpis.png 409w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-h1-nadpis-300x277.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1637 alignright\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-hezke-url.png\" alt=\"kategorie-hezke-url\" width=\"250\" height=\"234\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-hezke-url.png 397w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-hezke-url-300x280.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\u00a0 <img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1639\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-prinosny-popis.png\" alt=\"kategorie-prinosny-popis\" width=\"280\" height=\"232\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-prinosny-popis.png 452w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-prinosny-popis-300x248.png 300w\" sizes=\"(max-width: 280px) 100vw, 280px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Produktove_stranky\"><\/span>Produktov\u00e9 str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">U produktov\u00fdch str\u00e1nek jsem toho testoval nejv\u00edce. Mo\u017en\u00e1 pr\u00e1v\u011b ony jsou v e-shopech nejd\u016fle\u017eit\u011bj\u0161\u00ed, proto\u017ee <strong>z\u00e1kazn\u00edci se tady rozhoduj\u00ed, jestli si daj\u00ed zbo\u017e\u00ed do ko\u0161\u00edku<\/strong>. Titulek u produkt\u016f m\u011bly t\u00e9m\u011b\u0159 v\u0161echny e-shopy vypln\u011bn, 98,3%. Podobn\u011b na tom byl H1 nadpis 95,7%, ale i n\u00e1zev produktu v URL &#8211; 94,8%. Meta description 65,5%. D\u00e1le mne u produkt\u016f zaj\u00edmal vypln\u011bn\u00fd tag ALT u produktov\u00e9 fotografie, 72,4% e-shop\u016f se t\u00edm zab\u00fdv\u00e1. T\u00e9m\u011b\u0159 polovina e-shop\u016f pracuje u sv\u00fdch produkt\u016f s koment\u00e1\u0159emi nebo diskus\u00ed.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1640 alignleft\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-title.png\" alt=\"kategorie-title\" width=\"250\" height=\"229\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-title.png 410w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/kategorie-title-300x275.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1663 alignright\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-meta-description1.png\" alt=\"produkty-meta-description\" width=\"250\" height=\"234\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-meta-description1.png 395w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-meta-description1-300x281.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1643 alignleft\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-h1-nadpis.png\" alt=\"produkty-h1-nadpis\" width=\"250\" height=\"237\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-h1-nadpis.png 392w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-h1-nadpis-300x284.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1644 alignright\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-hezke-url.png\" alt=\"produkty-hezke-url\" width=\"250\" height=\"233\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-hezke-url.png 404w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-hezke-url-300x280.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1642 alignleft\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-alt-obrazky.png\" alt=\"produkty-alt-obrazky\" width=\"250\" height=\"237\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-alt-obrazky.png 397w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-alt-obrazky-300x284.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-1645 alignright\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-komentare-diskuse.png\" alt=\"produkty-komentare-diskuse\" width=\"250\" height=\"233\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-komentare-diskuse.png 393w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/produkty-komentare-diskuse-300x279.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Dalsi_zajimavosti\"><\/span>Dal\u0161\u00ed zaj\u00edmavosti<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">V posledn\u00ed \u010d\u00e1sti studie jsem zjisil, \u017ee 46,6% e-shop\u016f pracuje na recenz\u00edch vlastn\u00edch produkt\u016f a 62,1% e-shop\u016f v\u011bnuje \u010das poradn\u011b, kde lidem aktivn\u011b rad\u00ed s v\u00fdb\u011brem produkt\u016f. Pro zaj\u00edmavost jsem zji\u0161\u0165oval,\u00a0 jestli je e-shop na zabezpe\u010den\u00e9m protokolu <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/jak-zabezpecit-webove-stranky\/\" data-internallinksmanager029f6b8e52c=\"100\" title=\"HTTP a HTTPS: Jak zabezpe\u010dit webov\u00e9 str\u00e1nky\">https<\/a>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignleft wp-image-1648\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/recenze-od-provozovatele.png\" alt=\"recenze-od-provozovatele\" width=\"250\" height=\"234\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/recenze-od-provozovatele.png 393w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/recenze-od-provozovatele-300x281.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"alignright wp-image-1641\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/poradna.png\" alt=\"poradna\" width=\"250\" height=\"234\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/poradna.png 395w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/poradna-300x281.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1635\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/https.png\" alt=\"https\" width=\"250\" height=\"232\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/https.png 392w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/https-300x279.png 300w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Zaverem\"><\/span>Z\u00e1v\u011brem<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Studie nedopadla \u0161patn\u011b. Nicm\u00e9n\u011b, po\u0159\u00e1d je na n\u011bkter\u00fdch e-shopech co zlep\u0161ovat. Pokud e-shop provozujete nebo spravujete, <a href=\"https:\/\/www.collabim.cz\/akademie\/analyza-stranek-prakticky\/\">vyzkou\u0161ejte Anal\u00fdzu str\u00e1nek v Collabimu<\/a>, kter\u00e1 v\u00e1m u\u0161et\u0159\u00ed spoustu \u010dasu a odhal\u00ed nejprobl\u00e9mov\u011bj\u0161\u00ed str\u00e1nky.<\/p>\n<p>Chyb\u00ed v\u00e1m ve studii n\u011bco d\u016fle\u017eit\u00e9ho? P\u0159em\u00fd\u0161l\u00edm o tom, \u017ee ji za rok zopakuji.<\/p>\n<p>Pod\u00edvejte se na seznam testovan\u00fdch e-shop\u016f &#8211; <a href=\"http:\/\/bit.ly\/seo-studie-eshopu\">http:\/\/bit.ly\/seo-studie-eshopu<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V sobotu 1. srpna 2015 jsem m\u011bl p\u0159edn\u00e1\u0161ku na E-shop v\u00edkendu. Prezentoval jsem SEO studii, na kter\u00e9 jsem p\u0159edchoz\u00ed t\u00fdden pracoval. Tento \u010dl\u00e1nek studii je\u0161t\u011b podrobn\u011bji p\u0159edstav\u00ed a naleznete v n\u011bm n\u011bjak\u00e9 dal\u0161\u00ed informace, kter\u00e9 v p\u0159edn\u00e1\u0161ce nezazn\u011bli. Jak\u00e9 e-shopy studie obsahuje? T\u00e9m\u011b\u0159 v\u0161echny e-shopy jsem p\u0159ebral ze studie \u010cesk\u00fd ko\u0161\u00edk roku. P\u00e1r z nich&#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[163],"tags":[180,196,220,237,245,260],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO studie nejv\u011bt\u0161\u00edch \u010desk\u00fdch e-shop\u016f \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"SEO studie nejv\u011bt\u0161\u00edch \u010desk\u00fdch e-shop\u016f \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. Kompletn\u00ed n\u00e1vody od nejpou\u017e\u00edvan\u011bj\u0161\u00edho SEO n\u00e1stroje v \u010cR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO studie nejv\u011bt\u0161\u00edch \u010desk\u00fdch e-shop\u016f \u21d2 Collabim.cz \u2714\ufe0f\" \/>\n<meta property=\"og:description\" content=\"SEO studie nejv\u011bt\u0161\u00edch \u010desk\u00fdch e-shop\u016f \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. Kompletn\u00ed n\u00e1vody od nejpou\u017e\u00edvan\u011bj\u0161\u00edho SEO n\u00e1stroje v \u010cR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/\" \/>\n<meta property=\"og:site_name\" content=\"SEO Akademie Collabim\" \/>\n<meta property=\"article:published_time\" content=\"2015-08-11T12:05:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-04T09:59:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/2015-jiri-krejcik-eshop-vikend.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Odhadovan\u00e1 doba \u010dten\u00ed\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#website\",\"url\":\"https:\/\/www.collabim.cz\/akademie\/\",\"name\":\"SEO Akademie Collabim\",\"description\":\"V\\u0161e, co jste cht\\u011bli o SEO v\\u011bd\\u011bt\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.collabim.cz\/akademie\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"cs\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/#primaryimage\",\"inLanguage\":\"cs\",\"url\":\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/2015-jiri-krejcik-eshop-vikend.jpg\",\"contentUrl\":\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/08\/2015-jiri-krejcik-eshop-vikend.jpg\",\"width\":893,\"height\":563},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/#webpage\",\"url\":\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/\",\"name\":\"SEO studie nejv\\u011bt\\u0161\\u00edch \\u010desk\\u00fdch e-shop\\u016f \\u21d2 Collabim.cz \\u2714\\ufe0f\",\"isPartOf\":{\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/#primaryimage\"},\"datePublished\":\"2015-08-11T12:05:11+00:00\",\"dateModified\":\"2023-12-04T09:59:49+00:00\",\"author\":{\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#\/schema\/person\/b1c06a15a1d60fcd9a3324c398f29bb6\"},\"description\":\"SEO studie nejv\\u011bt\\u0161\\u00edch \\u010desk\\u00fdch e-shop\\u016f \\u21d2 v\\u0161e co pot\\u0159ebujete v\\u011bd\\u011bt \\u2714\\ufe0f SEO rady \\u2714\\ufe0f a SEO tipy. Kompletn\\u00ed n\\u00e1vody od nejpou\\u017e\\u00edvan\\u011bj\\u0161\\u00edho SEO n\\u00e1stroje v \\u010cR.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/#breadcrumb\"},\"inLanguage\":\"cs\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/seo-studie-nejvetsich-ceskych-e-shopu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\\u00davod\",\"item\":\"https:\/\/www.collabim.cz\/akademie\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SEO studie nejv\\u011bt\\u0161\\u00edch \\u010desk\\u00fdch e-shop\\u016f\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#\/schema\/person\/b1c06a15a1d60fcd9a3324c398f29bb6\",\"name\":\"Collabim\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.collabim.cz\/akademie\/#personlogo\",\"inLanguage\":\"cs\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/?s=96&d=mm&r=g\",\"caption\":\"Collabim\"},\"url\":\"https:\/\/www.collabim.cz\/akademie\/author\/collabim\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/posts\/1631"}],"collection":[{"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/comments?post=1631"}],"version-history":[{"count":1,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/posts\/1631\/revisions"}],"predecessor-version":[{"id":10878,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/posts\/1631\/revisions\/10878"}],"wp:attachment":[{"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/media?parent=1631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/categories?post=1631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.collabim.cz\/akademie\/wp-json\/wp\/v2\/tags?post=1631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}