{"id":1513,"date":"2015-06-22T10:52:24","date_gmt":"2015-06-22T08:52:24","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=1513"},"modified":"2019-07-12T11:51:25","modified_gmt":"2019-07-12T09:51:25","slug":"jan-januska-snazim-se-seznamit-s-kazdym-clenem-tymu-sveho-klienta","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/jan-januska-snazim-se-seznamit-s-kazdym-clenem-tymu-sveho-klienta\/","title":{"rendered":"J\u00e1n Janu\u0161ka: Sna\u017e\u00edm se sezn\u00e1mit s ka\u017ed\u00fdm \u010dlenem t\u00fdmu sv\u00e9ho klienta"},"content":{"rendered":"

\"janjanuska-big\"Ahoj Janko, v sou\u010dasn\u00e9 dob\u011b p\u016fsob\u00ed\u0161 na Slovensku a z m\u00e9ho pohledu jsi nejaktivn\u011bj\u0161\u00ed slovensk\u00fd SEO konzultant. P\u00ed\u0161e\u0161 magaz\u00edn<\/a> a jsi aktivn\u00ed na Twitteru<\/a>. M\u00e1\u0161 v okol\u00ed sv\u00e9ho bydli\u0161t\u011b n\u011bjak\u00e9 kolegy, se kter\u00fdmi se pravideln\u011b setk\u00e1v\u00e1\u0161?<\/b><\/p>\n

Na\u0161\u0165astie to nie je celkom tak, inak by bola slovensk\u00e1 komunita a\u017e extr\u00e9mne pas\u00edvna :). Akt\u00edvni s\u00fa viacer\u00ed \u013eudia zo SEO agent\u00far. P\u00e1\u010di sa mi napr. osveta, ktor\u00fa robia p\u00e1ni z PizzaSEO<\/a>. O zauj\u00edmav\u00fdch novink\u00e1ch \u010di postupoch diskutujeme na Facebooku, v skupine SEO Geeks Slovakia<\/a>. No je fakt, \u017ee oproti \u010cR m\u00e1me ve\u013ea \u010do doh\u00e1\u0148a\u0165. S \u010desk\u00fdmi SEO \u0161pecialistami sa aj \u010dastej\u0161ie stret\u00e1vam, lep\u0161ie sa pozn\u00e1me. Nieko\u013eko rokov som pracoval v Prahe.<\/p>\n

Kdy poprv\u00e9 jsi pojem SEO zaslechl a odkdy pracuje\u0161 na klientsk\u00fdch projektech?<\/b><\/p>\n

Pred cca deviatimi rokmi som chcel z\u00edska\u0165 1. poz\u00edcie s osobn\u00fdm webom. Tak som s k\u013e\u00fa\u010dov\u00fdmi slovami, ktor\u00e9 mi pri\u0161li sympatick\u00e9, vytapetoval pozadie webu<\/a>. N\u00e1v\u0161tevn\u00edkom to nevadilo, boli zobrazen\u00e9 bielym p\u00edsmom na bielom pozad\u00ed. Na Google to o\u010dividne zap\u00f4sobilo. Dostal som ban. Vtedy som so SEO nechcel ma\u0165 ni\u010d spolo\u010dn\u00e9. Za\u010dal som sa o\u0148 zauj\u00edma\u0165 o p\u00e1r rokov nesk\u00f4r.<\/p>\n

P\u0159es dva roky jsi pracoval v agentu\u0159e H1.cz. Co jsi d\u011blal p\u0159edt\u00edm a pro\u010d jsi z agentury ode\u0161el?<\/b><\/p>\n

Najsk\u00f4r som robil v\u0161etko okolo tvorby webov, od programovania po grafiku. Postupne som inklinoval k pr\u00edstupnosti a hlavne ku SEO. Ke\u010f som sa pres\u0165ahoval do Prahy, prial som si pracova\u0165 v t\u00edme H1\u010dky, Ataxa alebo Dobr\u00e9ho Webu<\/a>. S Ataxom to vy\u0161lo. Netrvalo dlho a spojili sme sa aj s H1.cz<\/a>. Bolo to perfektn\u00e9 obdobie. D\u00f4vody odchodu by som ner\u00e1d rozoberal. No ke\u010f som sa r\u00e1no prestal te\u0161i\u0165 do pr\u00e1ce, vedel som, \u017ee potrebujem zmenu.<\/p>\n

Na sv\u00e9m webu m\u00e1\u0161 reference<\/a> pouze slovensk\u00fdch projekt\u016f. \u010cesk\u00fdm projekt\u016fm sv\u00e9 SEO slu\u017eby neposkytuje\u0161? Setk\u00e1v\u00e1\u0161 se s klienty osobn\u011b?<\/b><\/p>\n

\u00c1no poskytujem, i ke\u010f v\u00e4\u010d\u0161inu klientov m\u00e1m zo Slovenska. Ak pracujem s klientom dlhodobo, \u00a0prv\u00e9 osobn\u00e9 stretnutie je ve\u013emi d\u00f4le\u017eit\u00e9. A a\u017e tak nez\u00e1le\u017e\u00ed, \u010di je z Prahy alebo z Ko\u0161\u00edc. Postupne sa sna\u017e\u00edm zozn\u00e1mi\u0165 s ka\u017ed\u00fdm \u010dlenom t\u00edmu, ktor\u00fd m\u00f4\u017ee v\u00fdraznej\u0161ie ovplyvni\u0165 SEO. \u010eal\u0161ia komunik\u00e1cia je potom otvorenej\u0161ia.<\/p>\n

To je skv\u011bl\u00e9. Jak \u010dasto se Ti poda\u0159\u00ed lidi na stran\u011b klienta p\u0159esv\u011bd\u010dit, \u017ee jejich zapojen\u00ed do n\u011bkter\u00fdch SEO aktivit je d\u016fle\u017eit\u00e9?<\/b><\/p>\n

Ak \u013eu\u010fom rozpr\u00e1vam o ich pr\u00ednose pre SEO, nezvykn\u00fa mi to rozporova\u0165. Sk\u00f4r b\u00fdvaj\u00fa polichoten\u00ed, ke\u010f\u017ee ich pr\u00e1ca naberie na d\u00f4le\u017eitosti. S ochotou robi\u0165 zmeny to u\u017e b\u00fdva zlo\u017eitej\u0161ie.<\/p>\n

Obvykle \u010d\u00edm viac po\u017eiadaviek, t\u00fdm viac kles\u00e1 ochota splni\u0165 ich. Spo\u010diatku sta\u010d\u00ed, ak si ka\u017ed\u00fd uvedom\u00ed ako m\u00f4\u017ee SEO podpori\u0165. A t\u00fato znalos\u0165 vyu\u017e\u00edva aspo\u0148 tak, aby to nezabralo \u010das naviac. Napr\u00edklad pri publikovan\u00ed obsahu na extern\u00fd web, je z h\u013eadiska link buildingu najd\u00f4le\u017eitej\u0161ie z\u00edska\u0165 sp\u00e4tn\u00fd odkaz. Na ak\u00fa str\u00e1nku m\u00e1 vies\u0165 a ak\u00fd m\u00e1 ma\u0165 text s\u00fa u\u017e detaily, ktor\u00e9 dolad\u00edme postupne.<\/p>\n

Pracuje\u0161 rad\u011bji na v\u011bt\u0161\u00edch nebo men\u0161\u00edch projektech? A pro\u010d?<\/b><\/p>\n

\u0164a\u017eko poveda\u0165. Ka\u017ed\u00fd typ m\u00e1 nie\u010do do seba. K\u013e\u00fa\u010dov\u00e9 je pre m\u0148a to, ak\u00ed \u013eudia za projektom stoja. Ak je to men\u0161\u00ed projekt, mala by to by\u0165 srdcovka. Tj. firma zo zauj\u00edmav\u00e9ho odvetvia a so zap\u00e1len\u00fdm majite\u013eom, ktor\u00fd je ochotn\u00fd prist\u00fapi\u0165 na zmeny.<\/p>\n

V\u00e4\u010d\u0161inu \u010dasu pracujem na v\u00e4\u010d\u0161\u00edch projektoch, kde som s\u00fa\u010das\u0165ou \u0161ir\u0161ieho t\u00edmu. Tam je pre m\u0148a z\u00e1sadn\u00e9 fungovanie t\u00edmu ako celku a schopnosti projektov\u00e9ho mana\u017e\u00e9ra. Je rados\u0165 pracova\u0165 s \u013eu\u010fmi, ktor\u00ed prek\u00e1\u017eky rie\u0161ia a nevyhov\u00e1raj\u00fa sa na ne. Potom ide aj SEO od ruky.<\/p>\n

M\u016f\u017ee\u0161 te\u010f aktu\u00e1ln\u011b \u0159\u00edct, \u017ee pracuje\u0161 jen s lidmi, kte\u0159\u00ed p\u0159ek\u00e1\u017eky \u0159e\u0161\u00ed?<\/b><\/p>\n

\u00c1no, aktu\u00e1lne je to tak a som za to nesmierne r\u00e1d. E\u0161te predned\u00e1vnom tomu tak \u00faplne nebolo. M\u00e1m jednu negat\u00edvnu sk\u00fasenos\u0165, ktor\u00e1 ma st\u00e1la ve\u013ea zbyto\u010dn\u00e9ho \u010dasu a energie. Nutn\u00e9 zmeny sa mi nedarilo presadzova\u0165 bez mno\u017estva pripomienkovan\u00ed a nutnosti neust\u00e1lych n\u00e1vrhov kompromisn\u00fdch rie\u0161en\u00ed, preto\u017ee \u201ctakto to nejde\u201d. St\u00e1le som si vravel, \u017ee nevyhnutn\u00e9 zmeny nejak zrealizujeme. Neprip\u00fa\u0161\u0165al som si opak. Bola to chyba.<\/p>\n

Co \u0159\u00edk\u00e1\u0161 na aktualizaci Mobilegeddon od Google. Vid\u00ed\u0161 u slovensk\u00fdch web\u016f n\u011bjak\u00e9 zlep\u0161en\u00ed mobil friendly web\u016f v mobiln\u00edm vyhled\u00e1v\u00e1n\u00ed oproti klasick\u00e9mu vyhled\u00e1v\u00e1n\u00ed?<\/b><\/p>\n

Google zlep\u0161uje vyh\u013ead\u00e1vanie z mobilov dlhodobo. Bolo len ot\u00e1zkou \u010dasu, kedy prist\u00fapi aj k znev\u00fdhodneniu webov so zlou pou\u017eite\u013enos\u0165ou.<\/p>\n

Viac ako samotn\u00e1 aktualiz\u00e1cia ma zaujalo, ako na jej ozn\u00e1menie viacer\u00ed reagovali. N\u00e1v\u0161tevnos\u0165 zo smartphonov \u010di tabletov dovtedy nerie\u0161ili a nemal\u00e9 percento n\u00e1v\u0161tevn\u00edkov takpovediac vyhadzovali do ko\u0161a. Ale ke\u010f Google pohrozil, \u017ee im t\u00fato \u201czbyto\u010dn\u00fa\u201d n\u00e1v\u0161tevnos\u0165 odstrihne, za\u010dali to rie\u0161i\u0165. To, \u017ee dlho ignorovali pr\u00edle\u017eitos\u0165 ako z mobilnej n\u00e1v\u0161tevnosti vy\u0165a\u017ei\u0165 viac, im neprek\u00e1\u017ealo to\u013eko, ako riziko straty zriedka konvertuj\u00facich n\u00e1v\u0161tev.<\/p>\n

Na mnou spravovan\u00fdch \u00a0weboch som vidite\u013en\u00e9 zmeny n\u00e1v\u0161tevnosti nespozoroval. Optimalizovan\u00fdm nenar\u00e1stla a t\u00fdm neprisp\u00f4soben\u00fdm zasa nepoklesla.<\/p>\n

D\u011bl\u00e1\u0161 z toho tedy takov\u00fd z\u00e1v\u011br, \u017ee nem\u00e1 cenu odd\u011blen\u011b m\u011b\u0159it pozice v mobiln\u00edm vyhled\u00e1v\u00e1n\u00ed a porovn\u00e1vat je s konkurenc\u00ed?<\/b><\/p>\n

Pr\u00e1ve naopak, oddelen\u00e9 meranie bude pod\u013ea m\u0148a nabera\u0165 na d\u00f4le\u017eitosti. Predpoklad\u00e1m, \u017ee v\u00fdsledky na mobile bud\u00fa \u010dasom e\u0161te rozdielnej\u0161ie ako doteraz.<\/p>\n

Pro\u010d a kdy jsi poprv\u00e9 vyzkou\u0161el Collabim?<\/b><\/p>\n

Mysl\u00edm, \u017ee ho pou\u017e\u00edvali v Ataxe, kde som s n\u00edm za\u010dal pracova\u0165 tie\u017e.<\/p>\n

Jakou funkci v Collabimu nejv\u00edce pou\u017e\u00edv\u00e1\u0161?<\/b><\/p>\n

D\u00e1vnej\u0161ie som Collabim vyu\u017e\u00edval najm\u00e4 na spr\u00e1vu sp\u00e4tn\u00fdch odkazov. Moment\u00e1lne ho vyu\u017e\u00edvam hlavne na monitoring poz\u00edci\u00ed a konkurencie. Je vidie\u0165, \u017ee ste na tom dos\u0165 zapracovali. Ak na p\u00e1r kliknut\u00ed zist\u00edm, \u017ee poklesli poz\u00edcie v\u00e4\u010d\u0161iny seka\u010diek z e-shopu, je to d\u00f4le\u017eit\u00e1 inform\u00e1cia, s ktorou sa d\u00e1 \u010falej pracova\u0165. Pr\u00ed\u010dinou poklesu m\u00f4\u017ee by\u0165 aj rast nejak\u00e9ho konkurenta, ktor\u00e9ho mi Collabim \u00a0pom\u00f4\u017ee identifikova\u0165.<\/p>\n

Zkou\u0161el jsi pomoc\u00ed Collabimu analyzovat on-page faktory<\/a>? Chyb\u00ed Ti v sekci Str\u00e1nky n\u011bco?<\/b><\/p>\n

Sk\u00fa\u0161al som menej, ako by bolo treba :). Na kontrolu technick\u00fdch faktorov vyu\u017e\u00edvam in\u00e9 n\u00e1stroje. Z h\u013eadiska obsahov\u00fdch faktorov vn\u00edmam ako najpr\u00ednosnej\u0161ie odsledova\u0165, \u010di sa na dan\u00fa fr\u00e1zu zobrazuje relevantn\u00e1 vstupn\u00e1 str\u00e1nka. Ocenil by som aj mo\u017enos\u0165 na jedno kliknutie ozna\u010di\u0165 vstupn\u00fa str\u00e1nku z vyh\u013ead\u00e1va\u010da ako relevantn\u00fa, resp. \u201cc\u00edlov\u016f\u201d.<\/p>\n

Je n\u011bco dal\u0161\u00edho co bys v Collabimu uv\u00edtal?<\/b><\/p>\n

\u010eal\u0161ie zlep\u0161enia v monitorovan\u00ed poz\u00edci\u00ed, e\u0161te lep\u0161ie spracovanie z\u00edskan\u00fdch d\u00e1t. A u\u013eah\u010denie pr\u00e1ce s n\u00e1strojom ide\u00e1lne a\u017e do takej podoby, \u017ee ak d\u00e1m pr\u00edstup klientovi, v\u0161etky z\u00e1sadn\u00e9 d\u00e1ta bude ma\u0165 hne\u010f po ruke.<\/p>\n

D\u011bkuji za rozhovor Janko. V Collabimu ka\u017ed\u00fd den pracujeme na novink\u00e1ch, tak\u017ee se m\u016f\u017ee\u0161 t\u011b\u0161it na nov\u00e9 funkce. A\u0165 se Ti da\u0159\u00ed.<\/b><\/p>\n

Update 2018: Janko aktu\u00e1ln\u011b pracuje na vlastn\u00edm SEO n\u00e1stroji<\/a> Spotibo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Ahoj Janko, v sou\u010dasn\u00e9 dob\u011b p\u016fsob\u00ed\u0161 na Slovensku a z m\u00e9ho pohledu jsi nejaktivn\u011bj\u0161\u00ed slovensk\u00fd SEO konzultant. P\u00ed\u0161e\u0161 magaz\u00edn a jsi aktivn\u00ed na Twitteru. M\u00e1\u0161 v okol\u00ed sv\u00e9ho bydli\u0161t\u011b n\u011bjak\u00e9 kolegy, se kter\u00fdmi se pravideln\u011b setk\u00e1v\u00e1\u0161? Na\u0161\u0165astie to nie je celkom tak, inak by bola slovensk\u00e1 komunita a\u017e extr\u00e9mne pas\u00edvna :). Akt\u00edvni s\u00fa viacer\u00ed \u013eudia… Detail \u010dl\u00e1nku »<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[162],"tags":[243,244],"acf":[],"yoast_head":"\nJ\u00e1n Janu\u0161ka: Sna\u017e\u00edm se sezn\u00e1mit s ka\u017ed\u00fdm \u010dlenem t\u00fdmu sv\u00e9ho klienta \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"J\u00e1n Janu\u0161ka: Sna\u017e\u00edm se sezn\u00e1mit s ka\u017ed\u00fdm \u010dlenem t\u00fdmu sv\u00e9ho klienta \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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