{"id":1474,"date":"2015-06-01T14:06:19","date_gmt":"2015-06-01T13:06:19","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=1474"},"modified":"2023-10-09T08:46:04","modified_gmt":"2023-10-09T06:46:04","slug":"vyber-desitek-vhodnych-klicovych-slov","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/vyber-desitek-vhodnych-klicovych-slov\/","title":{"rendered":"V\u00fdb\u011br des\u00edtek vhodn\u00fdch kl\u00ed\u010dov\u00fdch slov"},"content":{"rendered":"<p style=\"text-align: justify;\">V\u00edte, pro\u010d nem\u00e1te dobr\u00e9 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/rady-pozice-klicovych-slov-seo\/\" data-internallinksmanager029f6b8e52c=\"39\" title=\"Sledov\u00e1n\u00ed pozic ve vyhled\u00e1va\u010d\u00edch\">pozice ve vyhled\u00e1va\u010d\u00edch<\/a>? Dost \u010dasto proto, \u017ee v\u00e1\u0161 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">web<\/a> neobsahuje slova, na kter\u00e1 c\u00edl\u00edte nebo si <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/nejlepsi-internetove-vyhledavace-top-5-vyhledavacu-pro-hledani-obsahu\/\" data-internallinksmanager029f6b8e52c=\"56\" title=\"Nejlep\u0161\u00ed internetov\u00e9 vyhled\u00e1va\u010de: Top 5 vyhled\u00e1va\u010d\u016f pro hled\u00e1n\u00ed obsahu\">vyhled\u00e1va\u010de<\/a> vyb\u00edraj\u00ed takov\u00e9 str\u00e1nky, kter\u00e9 vy nepova\u017eujete za d\u016fle\u017eit\u00e9.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">V tomto \u010dl\u00e1nku se dozv\u00edte<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #08b184;color:#08b184\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #08b184;color:#08b184\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.collabim.cz\/akademie\/vyber-desitek-vhodnych-klicovych-slov\/#Slova_dotazy_fraze\" >Slova, dotazy, fr\u00e1ze<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.collabim.cz\/akademie\/vyber-desitek-vhodnych-klicovych-slov\/#Fraze_z_Google_Analytics\" >Fr\u00e1ze z\u00a0Google Analytics<\/a><\/li><\/ul><\/nav><\/div>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Slova_dotazy_fraze\"><\/span>Slova, dotazy, fr\u00e1ze<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">Pokud nev\u00edte, p\u0159es kter\u00e1 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00e1 slova<\/a> v\u00e1s lid\u00e9 hledaj\u00ed, nem\u016f\u017eete pom\u00fd\u0161let na vysokou n\u00e1v\u0161t\u011bvnost z\u00a0vyhled\u00e1v\u00e1n\u00ed. I ve vyu\u017eit\u00ed <strong>reportu Str\u00e1nek<\/strong> mus\u00edme za\u010d\u00edt s \u201eanal\u00fdzou <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00fdch slov<\/a>\u201c.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.collabim.cz\/\">Collabim<\/a> m\u00e1 integrovan\u00e9 napojen\u00ed na <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/google-analytics-4-ga4-kompletni-pruvodce-a-navod-pro-rok-2023\/\" data-internallinksmanager029f6b8e52c=\"54\" title=\"Google Analytics 4 (GA4): Kompletn\u00ed pr\u016fvodce, tipy, triky, n\u00e1vody pro rok 2023\">Google Analytics<\/a> a na N\u00e1vrh kl\u00ed\u010dov\u00fdch slov z\u00a0AdWords a Skliku. Tyto n\u00e1stroje vyu\u017eijeme na sesb\u00edr\u00e1n\u00ed relevantn\u00edch fr\u00e1z\u00ed. Sou\u010dasn\u011b je dopln\u00edme o slova z\u00a0<a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/google-search-console-kompletni-navod-triky-postupy-pro-2023\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Google Search Console: Kompletn\u00ed n\u00e1vod, triky, postupy pro 2023\">Google Search Console<\/a>.<\/p>\n<h3 style=\"text-align: justify;\">Slova z\u00a0Google Search Console (Google Webmaster Tools)<\/h3>\n<p style=\"text-align: justify;\">Zobrazte si slova, p\u0159es kter\u00e1 k\u00a0v\u00e1m lid\u00e9 chod\u00ed z\u00a0Google. M\u016f\u017eete se k\u00a0nim dostat bu\u010f p\u0159es n\u00e1stroj\u00a0<a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/google-search-console-kompletni-navod-triky-postupy-pro-2023\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Google Search Console: Kompletn\u00ed n\u00e1vod, triky, postupy pro 2023\">Google Search Console<\/a> (d\u0159\u00edve pojmenovan\u00e9 Webmaster Tools) nebo ta sam\u00e1 data uvid\u00edte v\u00a0<a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/google-analytics-4-ga4-kompletni-pruvodce-a-navod-pro-rok-2023\/\" data-internallinksmanager029f6b8e52c=\"54\" title=\"Google Analytics 4 (GA4): Kompletn\u00ed pr\u016fvodce, tipy, triky, n\u00e1vody pro rok 2023\">Google Analytics<\/a> v\u00a0reportu Dotazy (pouze zaokrouhlen\u00e9 nahoru).<\/p>\n<p style=\"text-align: center;\">\u00a0<img decoding=\"async\" loading=\"lazy\" class=\" size-medium wp-image-1477 aligncenter\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/analyza-google-search-console-580x279.png\" alt=\"analyza-google-search-console\" width=\"580\" height=\"279\" \/><em>Obr\u00e1zek: Report Anal\u00fdza vyhled\u00e1v\u00e1n\u00ed v Google Search Console<\/em><\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" loading=\"lazy\" class=\" size-full wp-image-1479 aligncenter\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/05\/dotazy-google-analytics.png\" alt=\"dotazy-google-analytics\" width=\"230\" height=\"243\" \/><em>Obr\u00e1zek: Report Dotazy v\u00a0Google Analytics<\/em><\/p>\n<p style=\"text-align: justify;\">Vyberte si report, kter\u00fd m\u00e1te rad\u0161i, a vyberte maxim\u00e1ln\u00ed obdob\u00ed, co\u017e jsou 3 m\u011bs\u00edce. Syst\u00e9m v\u00e1m zobraz\u00ed maxim\u00e1ln\u011b 1000 z\u00e1znam\u016f. Tato slova naimportujte do Collabimu (report Kl\u00ed\u010dov\u00e1 slova a odkaz \u201eImport kl\u00ed\u010dov\u00fdch slov\u201c). V\u00edce o importu slov <a href=\"https:\/\/www.collabim.cz\/import-klicovych-slov\">v\u00a0n\u00e1vodu<\/a>.<\/p>\n<h2 style=\"text-align: justify;\"><span class=\"ez-toc-section\" id=\"Fraze_z_Google_Analytics\"><\/span>Fr\u00e1ze z\u00a0Google Analytics<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">D\u00e1le soupis m\u011b\u0159en\u00fdch slov m\u016f\u017eete doplnit o fr\u00e1ze ze Seznam.cz. Collabim nab\u00edz\u00ed jednoduchou mo\u017enost, kdy\u017e propojte Collabim s\u00a0Google Analytics. Pot\u00e9 v\u00a0<strong>reportu Kl\u00ed\u010dov\u00e1 slova <\/strong>klikn\u011bte na odkaz <strong>+P\u0159idat nov\u00e1 kl\u00ed\u010dov\u00e1 slova<\/strong> a pak vpravo na odkaz \u201e<strong>P\u0159idat z\u00a0Google Analytics<\/strong>\u201c.<\/p>\n<p style=\"text-align: justify;\">V\u00a0pokro\u010dil\u00fdch mo\u017enostech vyberte maxim\u00e1ln\u00ed \u010dasov\u00e9 obdob\u00ed a zkou\u0161ejte zad\u00e1vat za\u010d\u00e1tky r\u016fzn\u00fdch slov. Syst\u00e9m v\u00e1m uk\u00e1\u017ee n\u00e1v\u0161t\u011bvnost, transakce a hledanost v\u00a0Google. D\u00e1le informaci, zda ji\u017e m\u00e1te fr\u00e1zi v\u00a0syst\u00e9mu ulo\u017eeno. Takto vyberte slova, kter\u00e1 maj\u00ed n\u011bjakou hledanost nebo p\u0159es n\u011b m\u00e1te ji\u017e zaj\u00edmavou n\u00e1v\u0161t\u011bvnost. Viz uk\u00e1zka pro m\u016fj <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">web<\/a> <a href=\"http:\/\/www.krutis.com\">www.krutis.com<\/a>.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\" size-medium wp-image-1481 aligncenter\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/navrh-kw-krutis-580x393.png\" alt=\"navrh-kw-krutis\" width=\"580\" height=\"393\" \/><\/p>\n<h3 style=\"text-align: justify;\">N\u00e1vrh kl\u00ed\u010dov\u00fdch slov z AdWords<\/h3>\n<p style=\"text-align: justify;\">Je\u0161t\u011b bude vhodn\u00e9 seznam slov roz\u0161\u00ed\u0159it. Zat\u00edm toti\u017e m\u011b\u0159\u00edte pouze slova, kter\u00e1 ji\u017e na webu m\u00e1te. Google Search Console i Google Analytics v\u00e1m zobrazil pouze fr\u00e1ze, p\u0159es kter\u00e9 n\u011bkdo na v\u00e1\u0161 web ji\u017e p\u0159i\u0161el nebo fr\u00e1ze, na kter\u00e9 v\u00e1\u0161 web Google ji\u017e zobrazil. Ale pravd\u011bpodobn\u011b v\u00e1m unik\u00e1 je\u0161t\u011b \u0159ada zaj\u00edmav\u00fdch fr\u00e1z\u00ed, kter\u00e9 na webu je\u0161t\u011b nem\u00e1te.<\/p>\n<p style=\"text-align: justify;\">Vyu\u017eijeme funkci n\u00e1vrhu kl\u00ed\u010dov\u00fdch slov z\u00a0AdWords a Skliku, kterou m\u00e1 Collabim integrovanou. V\u00a0reportu Kl\u00ed\u010dov\u00e1 slova kliknete na <strong>+P\u0159idat nov\u00e1 kl\u00ed\u010dov\u00e1 slova<\/strong> a p\u0159epnete na <strong>N\u00e1vrh kl\u00ed\u010dov\u00fdch slov<\/strong> (viz obr\u00e1zek n\u00ed\u017ee). Zde zadejte po jednom slova, kter\u00e1 v\u00e1s budou zaj\u00edmat, a z\u00edsk\u00e1te n\u00e1vrhy nov\u00fdch slov.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\" size-medium wp-image-1482 aligncenter\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/kw-krutis-580x206.png\" alt=\"kw-krutis\" width=\"580\" height=\"206\" \/><\/p>\n<p style=\"text-align: justify;\">Nyn\u00ed m\u00e1te vybr\u00e1n zaj\u00edmav\u00fd seznam n\u011bkolika des\u00edtek \u010di sp\u00ed\u0161e stovek slov, kter\u00e1 pokr\u00fdvaj\u00ed t\u00e9ma va\u0161eho webu. T\u00edm pro tentokr\u00e1t va\u0161e pr\u00e1ce kon\u010d\u00ed, proto\u017ee Collabimu bude n\u011bjakou dobu trvat, ne\u017e slova zm\u011b\u0159\u00ed.<\/p>\n<p style=\"text-align: justify;\">Z\u00edtra se m\u016f\u017eete za\u010d\u00edt v\u011bnovat anal\u00fdze str\u00e1nek webu. Tedy naj\u00edt, pro\u010d na slova nem\u00e1te zaj\u00edmav\u00e9 pozice, jak\u00e9 dopadov\u00e9 str\u00e1nky si <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/nejlepsi-internetove-vyhledavace-top-5-vyhledavacu-pro-hledani-obsahu\/\" data-internallinksmanager029f6b8e52c=\"56\" title=\"Nejlep\u0161\u00ed internetov\u00e9 vyhled\u00e1va\u010de: Top 5 vyhled\u00e1va\u010d\u016f pro hled\u00e1n\u00ed obsahu\">vyhled\u00e1va\u010de<\/a> vybraly a jak str\u00e1nky l\u00e9pe zoptimalizovat. To v\u0161e v\u00a0dal\u0161\u00edm \u010dl\u00e1nku.<\/p>\n<p style=\"text-align: justify;\"><strong>Michal Kruti\u0161<\/strong><\/p>\n<p style=\"text-align: justify;\"><em>Michal se v\u011bnuje SEO 12 let, nyn\u00ed pracuje jako online marketingov\u00fd konzultant na voln\u00e9 noze. Spoluzakl\u00e1dal internetovou agenturu H1.cz a pracoval pro des\u00edtky klient\u016f.<\/em><\/p>\n<p style=\"text-align: justify;\"><a title=\"www.krutis.com \" href=\"http:\/\/www.krutis.com\/\">www.krutis.com<\/a><\/p>\n<p><strong>V\u00edce pro <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/analyza-klicovych-slov-pro-seo-kompletni-pruvodce-postupem\/\" data-internallinksmanager029f6b8e52c=\"29\" title=\"Anal\u00fdza kl\u00ed\u010dov\u00fdch slov: kompletn\u00ed pr\u016fvodce postupem\">anal\u00fdzu kl\u00ed\u010dov\u00fdch slov<\/a><\/strong> &#8211; pro\u010d <strong>je d\u016fle\u017eit\u00e1<\/strong> a jak\u00fd je <strong>postup p\u0159i tvorb\u011b<\/strong> anal\u00fdzy krok za krokem se do\u010dtete v \u010dl\u00e1nku <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/analyza-klicovych-slov-pro-seo-kompletni-pruvodce-postupem\/\">Anal\u00fdza kl\u00ed\u010dov\u00fdch slov: kompletn\u00ed pr\u016fvodce postupem<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00edte, pro\u010d nem\u00e1te dobr\u00e9 pozice ve vyhled\u00e1va\u010d\u00edch? Dost \u010dasto proto, \u017ee v\u00e1\u0161 web neobsahuje slova, na kter\u00e1 c\u00edl\u00edte nebo si vyhled\u00e1va\u010de vyb\u00edraj\u00ed takov\u00e9 str\u00e1nky, kter\u00e9 vy nepova\u017eujete za d\u016fle\u017eit\u00e9. Slova, dotazy, fr\u00e1ze Pokud nev\u00edte, p\u0159es kter\u00e1 kl\u00ed\u010dov\u00e1 slova v\u00e1s lid\u00e9 hledaj\u00ed, nem\u016f\u017eete pom\u00fd\u0161let na vysokou n\u00e1v\u0161t\u011bvnost z\u00a0vyhled\u00e1v\u00e1n\u00ed. I ve vyu\u017eit\u00ed reportu Str\u00e1nek mus\u00edme za\u010d\u00edt s&#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/vyber-desitek-vhodnych-klicovych-slov\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[161],"tags":[131,208,257],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>V\u00fdb\u011br des\u00edtek vhodn\u00fdch kl\u00ed\u010dov\u00fdch slov \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"V\u00fdb\u011br des\u00edtek vhodn\u00fdch kl\u00ed\u010dov\u00fdch slov \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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