{"id":1390,"date":"2015-03-23T09:57:52","date_gmt":"2015-03-23T08:57:52","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=1390"},"modified":"2023-11-29T15:49:45","modified_gmt":"2023-11-29T14:49:45","slug":"pavel-martinovsky-v-seo-je-zakladem-selsky-rozum-a-umeni-videt-za-roh","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/pavel-martinovsky-v-seo-je-zakladem-selsky-rozum-a-umeni-videt-za-roh\/","title":{"rendered":"Pavel Martinovsk\u00fd: V SEO je z\u00e1kladem selsk\u00fd rozum a um\u011bn\u00ed vid\u011bt za roh"},"content":{"rendered":"

\"pavel-martinovsky\"<\/b><\/span><\/p>\n

Po rozhovoru se Zde\u0148kem Dvo\u0159\u00e1kem<\/a> jsem si p\u0159izval dal\u0161\u00edho mu\u017ee. Je j\u00edm Pavel Martinovsk\u00fd, kter\u00fd pracuje jako Online Marketing Consultant v agentu\u0159e H1.cz<\/a>.<\/p>\n

Ahoj Pavle, prozradil jsi mi, \u017ee s Collabimem sn\u00edd\u00e1\u0161. Co dal\u0161\u00edho na stole u sn\u00eddan\u011b m\u00e1\u0161? <\/b><\/span><\/p>\n

Je to takov\u00fd m\u016fj rann\u00ed ritu\u00e1l \u2013 dop\u0159\u00e1t si krom\u011b n\u011b\u010deho na zub i porci do\u0161l\u00fdch e-mail\u016f, pod\u00edvat se do Collabimu \u010di jin\u00e9ho n\u00e1stroje, p\u0159e\u010d\u00edst p\u00e1r novinek a ty zbyl\u00e9, na kter\u00e9 nen\u00ed dost \u010dasu, naskl\u00e1dat do Pocketu k p\u0159e\u010dten\u00ed na “j\u00e1 nev\u00edm kdy”.<\/span><\/p>\n

Ne\u017e ses dostal k SEO, co jsi p\u0159edt\u00edm d\u011blal?<\/b><\/span><\/p>\n

Internet a v\u0161e s t\u00edm spojen\u00e9 m\u011b pohltilo u\u017e v dob\u011b, kdy o n\u011b\u010dem, jako je SEO, u n\u00e1s nemohla b\u00fdt v\u016fbec \u0159e\u010d. Seznam byl pouh\u00fdm katalogem str\u00e1nek a Google je\u0161t\u011b neexistoval.<\/span><\/p>\n

I kdy\u017e jsem koketoval s k\u00f3dov\u00e1n\u00edm a programov\u00e1n\u00edm, uk\u00e1zalo se, \u017ee Photoshop a obdobn\u00e9 n\u00e1stroje ovl\u00e1d\u00e1m p\u0159eci jen l\u00e9pe. Moje cesta m\u011bla jasn\u00fd sm\u011br. Postupn\u00fd zlom zapo\u010dal v roce 2006, kdy jsem s kamar\u00e1dy st\u00e1l u zrodu men\u0161\u00edho internetov\u00e9ho studia. Roz\u0161i\u0159ov\u00e1n\u00ed si vlastn\u00edch obzor\u016f ve v\u0161ech oblastech bylo nevyhnuteln\u00e9. \u010clov\u011bk se raz dva ocitl ve v\u00fdsostn\u00fdch vod\u00e1ch UX<\/a>, kam to m\u011bl nejbl\u00ed\u017ee, nakoukl pod pokli\u010dku analytiky, zjistil, \u017ee SEO opravdu nen\u00ed sprost\u00e9 slovo, a za\u010dal se klient\u016f dost pt\u00e1t na jejich c\u00edle. <\/span><\/p>\n

Po sedmi letech bylo dokon\u00e1no a j\u00e1 p\u0159e\u0161el do H\u00e1jedni\u010dky.<\/span><\/p>\n

Vzpomene\u0161 si, kdy jsi poprv\u00e9 pojem SEO zaslechl? <\/b><\/span><\/p>\n

M\u00e1m vzpom\u00ednku, ale u\u017e ji nedok\u00e1\u017eu \u010dasov\u011b za\u0159adit. Pro zn\u00e1m\u00e9ho jsme s jedn\u00edm program\u00e1torem vytvo\u0159ili pom\u011brn\u011b ko\u0161at\u00fd e-shop. Ze z\u00e1kladn\u00edch statistik bylo mo\u017eno vy\u010d\u00edst i p\u0159\u00edstupy z\u00a0n\u011bjak\u00e9ho program\u00e1torsk\u00e9ho f\u00f3ra. Zde bylo na\u0161e \u0159e\u0161en\u00ed struktury d\u00e1no p\u0159\u00edkladem jako jedno z\u00a0t\u011bch spr\u00e1vn\u00fdch. Pro n\u00e1s to byla logick\u00e1 cesta, ale dle nich se uk\u00e1zalo, \u017ee d\u011bl\u00e1me n\u011bjakou tu “optimalizaci” nebo co.<\/span><\/p>\n

A d\u00edky \u0161ikovn\u00e9mu n\u00e1stroji na m\u011b\u0159en\u00ed kontrastu barev jsem jako grafik m\u011bl hodn\u011b dlouho v bookmarku web<\/a> Sova v s\u00edti<\/a>. \u010cili i Marek Prokop<\/a> m\u011b nep\u0159\u00edmo z\u00e1soboval informacemi nejen ze sv\u011bta SEO.<\/span><\/p>\n

Kter\u00e9 \u010dinnosti T\u011b v SEO nejv\u00edce bav\u00ed?<\/b><\/span><\/p>\n

Z\u0159ejm\u011b d\u00edky tomu, \u017ee jsem v\u011bt\u0161inu sv\u00e9ho profesn\u00edho \u017eivota st\u00e1l na stran\u011b developera, m\u016f\u017eu \u0159\u00edct, \u017ee \u0159e\u0161en\u00ed technick\u00fdch v\u011bc\u00ed m\u011b dost bav\u00ed. Ka\u017ed\u00fd takov\u00fd o\u0159\u00ed\u0161ek, kter\u00fd rozlousknu, m\u011b posouv\u00e1 o n\u011bco d\u00e1l. A kdy\u017e takovou spolupr\u00e1ci v\u00edt\u00e1 i developer, posouv\u00e1 to nejen projekt, ale i jeho.<\/span><\/p>\n

Ovl\u00e1dnout OpenRefine<\/a>, vyu\u017e\u00edvat v\u0161ech mo\u017en\u00fdch automatizac\u00ed, neztr\u00e1cet se v hlubin\u00e1ch Google Analytics<\/a>, to je v\u0161echno super (po\u0159\u00e1d se zlep\u0161uji). Dne\u0161n\u00ed SEO konzultant u\u017e by toho m\u011bl um\u011bt opravdu hodn\u011b, za m\u011b je st\u00e1le z\u00e1kladem vlastn\u00ed komunikace, selsk\u00fd rozum a um\u011bn\u00ed vid\u011bt za roh. <\/span><\/p>\n

Ned\u00e1vno jsem podnikatelsky spojil dva sv\u00e9 klienty, kte\u0159\u00ed se od sebe li\u0161\u00ed nejen oborem, ale i velikost\u00ed. David a Goli\u00e1\u0161 na\u0161li oboustrann\u011b v\u00fdhodnou cestu. To bylo spokojenosti, kdy\u017e se klient\u016fm da\u0159\u00ed i mimo online.<\/span><\/p>\n

Jak\u00fdm zp\u016fsobem se udr\u017euje\u0161 v obraze? \u010cte\u0161 t\u0159eba n\u011bjak\u00e9 blogy a sleduje\u0161 Twitter \u00fa\u010dty?<\/b><\/span><\/p>\n

Ka\u017ed\u00fd, kdo je a hlavn\u011b chce b\u00fdt sou\u010d\u00e1st\u00ed tohoto oboru, mus\u00ed b\u00fdt sv\u00fdm zp\u016fsobem v obraze. Jinak si to nedok\u00e1\u017eu ani p\u0159edstavit. Jak nebo kdy se \u010dlov\u011bk k informac\u00edm dostane, nen\u00ed to hlavn\u00ed. Relevantn\u00edm faktorem je jejich vyu\u017eit\u00ed.<\/span><\/p>\n

Tak\u017ee ano, sleduji u\u017eite\u010dn\u00e9 \u00fa\u010dty a zdroje na v\u0161ech platform\u00e1ch. Vlastn\u00ed v\u00fd\u010det by byl asi na dlouho.<\/span><\/p>\n

Dal\u0161\u00ed p\u0159\u00edle\u017eitost\u00ed jak z\u00edskat nebo p\u0159edat zaj\u00edmav\u00e9 informace lze i pomoc\u00ed m\u00edstn\u00ed online marketingov\u00e9 komunity. Je zde plno zaj\u00edmav\u00fdch lid\u00ed a r\u016fzn\u00fdch mo\u017enost\u00ed k\u00a0setk\u00e1n\u00ed.<\/span><\/p>\n

Pracuje\u0161 v agentu\u0159e H1.cz, sd\u00edl\u00edte mezi sebou s kolegy novinky v oboru?<\/b><\/span><\/p>\n

Novinky a post\u0159ehy mezi sebou sd\u00edl\u00edme na denn\u00ed b\u00e1zi a nemus\u00ed to b\u00fdt jen v r\u00e1mci SEO odd\u011blen\u00ed, kter\u00e9ho jsem sou\u010d\u00e1st\u00ed. Ve velk\u00e9 agentu\u0159e se m\u00e1 jedinec v\u017edy koho zeptat.<\/span><\/p>\n

K faktick\u00e9mu sd\u00edlen\u00ed hork\u00fdch novinek, post\u0159eh\u016f nebo koment\u00e1\u0159\u016f posledn\u00ed dobou hojn\u011b vyu\u017e\u00edv\u00e1me vlastn\u00ed soukrom\u00e9 SEO Facebookov\u00e9 skupiny, co\u017e je pro n\u00e1s asi nejpohodln\u011bj\u0161\u00ed.<\/span><\/p>\n

Pro\u010d a kdy jsi poprv\u00e9 vyzkou\u0161el Collabim?<\/b><\/span><\/p>\n

Bylo to samoz\u0159ejm\u011b ze zv\u011bdavosti, tak 3-4 roky zp\u011bt. Nyn\u00ed je Collabim<\/a> pevnou sou\u010d\u00e1st\u00ed m\u00e9ho portfolia online n\u00e1stroj\u016f.<\/span><\/p>\n

Co \u0159\u00edk\u00e1\u0161 na novou sekci Str\u00e1nky? <\/b><\/span><\/p>\n

Nen\u00ed to ta \u010d\u00e1st, kterou bych u klient\u016f sledoval denn\u011b, ale pro rychl\u00fd vhled nebo nasm\u011brov\u00e1n\u00ed k tomu co \u0159e\u0161it \u010di analyzovat, to bohat\u011b sta\u010d\u00ed. Mo\u017en\u00e1 bych se p\u0159imlouval za lep\u0161\u00ed u\u017eivatelsk\u00e9 prost\u0159ed\u00ed a v\u00a0z\u00e1lo\u017ece \u201eKl\u00ed\u010dov\u00e1 slova<\/a> na str\u00e1nk\u00e1ch\u201c by m\u011b zaj\u00edmala i jejich hustota.<\/span><\/p>\n

Je n\u011bco dal\u0161\u00edho co Ti v Collabimu chyb\u00ed?<\/b><\/span><\/p>\n

Tu a tam mi chyb\u00ed mo\u017enost hromadn\u00fdch akc\u00ed p\u0159i pr\u00e1ci s\u00a0kl\u00ed\u010dov\u00fdmi slovy (maz\u00e1n\u00ed, \u0161t\u00edtkov\u00e1n\u00ed) \u010di p\u0159idat si do grafu svoj\u00ed vlastn\u00ed pozn\u00e1mku. Tak\u00e9 by se mi l\u00edbilo m\u00edt mo\u017enost vid\u011bt v\u00fdvoj mnou vybran\u00fdch slov nebo skupiny na jedn\u00e9 str\u00e1nce tak, abych jednotliv\u00e1 slova nemusel prohl\u00ed\u017eet samostatn\u011b. <\/span><\/p>\n

Pou\u017e\u00edv\u00e1\u0161 je\u0161t\u011b n\u011bjak\u00e9 dal\u0161\u00ed n\u00e1stroje?<\/b><\/span><\/p>\n

Bez \u010deho bych se neobe\u0161el? Google Analytics<\/a>, Trello, Excel, OpenRefine, Screaming Frog, Ahrefs a e-mail. Jinak t\u011bch pou\u017e\u00edvan\u00fdch n\u00e1stroj\u016f, roz\u0161\u00ed\u0159en\u00ed nebo aplikac\u00ed je samoz\u0159ejm\u011b o n\u011bco v\u00edc. <\/span><\/p>\n

Um\u00ed\u0161 si p\u0159edstavit, \u017ee ve sv\u00e9 pr\u00e1ci tyto n\u00e1stroje nepou\u017e\u00edv\u00e1\u0161? Odhadni, kolik \u010dasu Ti dok\u00e1\u017eou u\u0161et\u0159it.<\/b><\/span><\/p>\n

Kdy\u017e to vezmu do extr\u00e9mu, tak bez n\u00e1stroj\u016f by moje pr\u00e1ce byla jako hra na slepou b\u00e1bu. Tak\u017ee si to dok\u00e1\u017eu p\u0159edstavit velmi t\u011b\u017eko.<\/span><\/p>\n

Pavle, d\u011bkuji za rozhovor. A\u0165 se Ti da\u0159\u00ed.<\/span><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Po rozhovoru se Zde\u0148kem Dvo\u0159\u00e1kem jsem si p\u0159izval dal\u0161\u00edho mu\u017ee. Je j\u00edm Pavel Martinovsk\u00fd, kter\u00fd pracuje jako Online Marketing Consultant v agentu\u0159e H1.cz. Ahoj Pavle, prozradil jsi mi, \u017ee s Collabimem sn\u00edd\u00e1\u0161. Co dal\u0161\u00edho na stole u sn\u00eddan\u011b m\u00e1\u0161? Je to takov\u00fd m\u016fj rann\u00ed ritu\u00e1l \u2013 dop\u0159\u00e1t si krom\u011b n\u011b\u010deho na zub i porci do\u0161l\u00fdch… Detail \u010dl\u00e1nku »<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[162],"tags":[243],"acf":[],"yoast_head":"\nPavel Martinovsk\u00fd: V SEO je z\u00e1kladem selsk\u00fd rozum a um\u011bn\u00ed vid\u011bt za roh \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"Pavel Martinovsk\u00fd: V SEO je z\u00e1kladem selsk\u00fd rozum a um\u011bn\u00ed vid\u011bt za roh \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. Kompletn\u00ed n\u00e1vody od nejpou\u017e\u00edvan\u011bj\u0161\u00edho SEO n\u00e1stroje v \u010cR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.collabim.cz\/akademie\/pavel-martinovsky-v-seo-je-zakladem-selsky-rozum-a-umeni-videt-za-roh\/\" \/>\n<meta property=\"og:locale\" content=\"cs_CZ\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pavel Martinovsk\u00fd: V SEO je z\u00e1kladem selsk\u00fd rozum a um\u011bn\u00ed vid\u011bt za roh \u21d2 Collabim.cz \u2714\ufe0f\" \/>\n<meta property=\"og:description\" content=\"Pavel Martinovsk\u00fd: V SEO je z\u00e1kladem selsk\u00fd rozum a um\u011bn\u00ed vid\u011bt za roh \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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