{"id":1248,"date":"2015-02-05T15:17:27","date_gmt":"2015-02-05T14:17:27","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=1248"},"modified":"2019-07-12T11:51:26","modified_gmt":"2019-07-12T09:51:26","slug":"nova-analyza-obsahu","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/nova-analyza-obsahu\/","title":{"rendered":"Nov\u00e1 anal\u00fdza obsahu"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.collabim.cz\/\">Collabim<\/a> m\u00e1 novou sekci Str\u00e1nky, kter\u00e1 um\u00ed hledat <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00e1 slova<\/a><\/strong> v obsahu <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">webu<\/a>. V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na to, jak jednodu\u0161e dok\u00e1\u017ee ka\u017ed\u00fd se sekc\u00ed <strong>Str\u00e1nky<\/strong> pracovat.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-5328 aligncenter\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages.png\" alt=\"\" width=\"422\" height=\"460\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages.png 422w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages-275x300.png 275w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/> <img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-5329 aligncenter\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages1.png\" alt=\"\" width=\"1169\" height=\"529\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages1.png 1169w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages1-300x136.png 300w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages1-768x348.png 768w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages1-1024x463.png 1024w\" sizes=\"(max-width: 1169px) 100vw, 1169px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_80 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">V tomto \u010dl\u00e1nku se dozv\u00edte<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #08b184;color:#08b184\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #08b184;color:#08b184\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.collabim.cz\/akademie\/nova-analyza-obsahu\/#Analyza_obsahu_webu_%E2%80%93_doplnte_klicova_slova_na_dulezitych_castech_stranky\" >Anal\u00fdza obsahu webu &#8211; dopl\u0148te kl\u00ed\u010dov\u00e1 slova na d\u016fle\u017eit\u00fdch \u010d\u00e1stech str\u00e1nky<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.collabim.cz\/akademie\/nova-analyza-obsahu\/#Technicka_analyza\" >Technick\u00e1 anal\u00fdza<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.collabim.cz\/akademie\/nova-analyza-obsahu\/#Odkud_Collabim_stranky_ziskava\" >Odkud Collabim str\u00e1nky z\u00edsk\u00e1v\u00e1?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.collabim.cz\/akademie\/nova-analyza-obsahu\/#Jak_sekce_Stranky_pracuje_s_klicovymi_slovy\" >Jak sekce Str\u00e1nky pracuje s kl\u00ed\u010dov\u00fdmi slovy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.collabim.cz\/akademie\/nova-analyza-obsahu\/#Co_na_analyzu_obsahu_rikate\" >Co na anal\u00fdzu obsahu \u0159\u00edk\u00e1te?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Analyza_obsahu_webu_%E2%80%93_doplnte_klicova_slova_na_dulezitych_castech_stranky\"><\/span>Anal\u00fdza obsahu webu &#8211; dopl\u0148te kl\u00ed\u010dov\u00e1 slova na d\u016fle\u017eit\u00fdch \u010d\u00e1stech str\u00e1nky<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><strong><a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/jak-vytvorit-dobry-nadpis\/\" data-internallinksmanager029f6b8e52c=\"72\" title=\"Jak vytvo\u0159it dobr\u00fd nadpis\">TITLE<\/a>, H1 <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/jak-vytvorit-dobry-nadpis\/\" data-internallinksmanager029f6b8e52c=\"72\" title=\"Jak vytvo\u0159it dobr\u00fd nadpis\">nadpis<\/a>, META description a t\u011blo str\u00e1nky<\/strong>. M\u00e1te v t\u011bchto \u010d\u00e1stech kl\u00ed\u010dov\u00e1 slova, na kter\u00e1 chcete b\u00fdt ve vyhled\u00e1va\u010d\u00edch vid\u011bt? Nev\u00edte to jist\u011b a necht\u011bj\u00ed se v\u00e1m v\u0161echny str\u00e1nky ru\u010dn\u011b proch\u00e1zet? Collabim v\u00e1m poskytne ucelen\u00fd p\u0159ehled c\u00edlov\u00fdch str\u00e1nek a <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/klicova-slova-seo\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Kl\u00ed\u010dov\u00e1 slova v SEO - v\u0161e co o nich pot\u0159ebujete v\u011bd\u011bt\">kl\u00ed\u010dov\u00fdch slov<\/a>.<\/p>\n<p style=\"text-align: justify;\">N\u00e1stroj si uk\u00e1\u017eeme v praxi na na\u0161em <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/co-je-to-web-webova-stranka-a-jaky-je-mezi-nimi-rozdil\/\" data-internallinksmanager029f6b8e52c=\"78\" title=\"Co je to web, webov\u00e1 str\u00e1nka a jak\u00fd je mezi nimi rozd\u00edl\">webu<\/a> Collabim.cz. Na obr\u00e1zku n\u00ed\u017ee vid\u00edme, \u017ee c\u00edlov\u00e1 str\u00e1nka &#8220;<a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/linkbuilding-kompletni-navod-jak-na-budovani-zpetnych-odkazu-efektivne\/\" data-internallinksmanager029f6b8e52c=\"27\" title=\"Link building 2023: Kompletn\u00ed n\u00e1vod, jak na budov\u00e1n\u00ed zp\u011btn\u00fdch odkaz\u016f efektivn\u011b\">zp\u011btn\u00e9 odkazy<\/a>&#8221; se ve vyhled\u00e1va\u010d\u00edch zobrazuje na n\u011bkolik fr\u00e1z\u00ed. V p\u0159ehledu m\u00e1me hledanost (Google) a pozice (pro Google a Seznam). Je fr\u00e1ze hledan\u00e1, relevantn\u00ed a m\u00e1te na n\u00ed \u0161patnou pozici? <strong>P\u0159idejte ji je\u0161t\u011b do d\u016fle\u017eit\u011bj\u0161\u00ed \u010d\u00e1sti<\/strong> <strong>str\u00e1nky <\/strong>(TITLE, H1 nadpisu), zv\u00fd\u0161\u00edte t\u00edm \u00fasp\u011b\u0161nost ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed.<\/p>\n<p style=\"text-align: justify;\"><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-5330 aligncenter\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages3.png\" alt=\"\" width=\"1082\" height=\"428\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages3.png 1082w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages3-300x119.png 300w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages3-768x304.png 768w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages3-1024x405.png 1024w\" sizes=\"(max-width: 1082px) 100vw, 1082px\" \/><\/p>\n<p style=\"text-align: justify;\">Pokud <strong>kl\u00ed\u010dov\u00e9 slovo v obsahu chyb\u00ed<\/strong>, zobraz\u00ed se pod n\u00edm \u010derven\u00fd text. Pokud je pro n\u00e1s relevantn\u00ed m\u011bli by jsme tedy \u0159e\u0161it nap\u0159. &#8220;backlink&#8221;.<a href=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/collabim-pages-sloupce1.png\"><br \/>\n<\/a><\/p>\n<p style=\"text-align: justify;\">Pokud v\u00e1m tento p\u0159ehled c\u00edlov\u00fdch str\u00e1nek nevyhovuje, zobrazte si p\u0159ehled podle<strong> kl\u00ed\u010dov\u00fdch slov.<\/strong> M\u016f\u017eete si je se\u0159adit podle hledanosti a ihned vid\u00edte, kter\u00e1 <strong>d\u016fle\u017eit\u00e1 slova na va\u0161ich str\u00e1nk\u00e1ch chyb\u00ed<\/strong>.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"size-full wp-image-5332 aligncenter\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages4-1.png\" alt=\"\" width=\"1164\" height=\"537\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages4-1.png 1164w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages4-1-300x138.png 300w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages4-1-768x354.png 768w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages4-1-1024x472.png 1024w\" sizes=\"(max-width: 1164px) 100vw, 1164px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Technicka_analyza\"><\/span>Technick\u00e1 anal\u00fdza<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\">V tabulce vid\u00edte, \u017ee str\u00e1nka nebyla nalezena<strong>\u00a0<\/strong>Znamen\u00e1 to, \u017ee se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed na kl\u00ed\u010dov\u00e9 slovo zobrazuje str\u00e1nka, kter\u00e1 neexistuje (<a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/stavovy-kod-http-404-page-not-found-co-znamena-a-jak-chybu-404-odstranit\/\" data-internallinksmanager029f6b8e52c=\"108\" title=\"Stavov\u00fd k\u00f3d http 404 - page not found - co znamen\u00e1 a jak chybu 404 odstranit\">chyba 404<\/a>). Va\u0161\u00edm \u00fakolem je za\u0159\u00eddit <a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/presmerovani-a-jak-se-v-nich-vyznat\/\" data-internallinksmanager029f6b8e52c=\"106\" title=\"P\u0159esm\u011brov\u00e1n\u00ed a jak se v nich vyznat\">p\u0159esm\u011brov\u00e1n\u00ed<\/a> nebo opravu str\u00e1nky.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignright size-full wp-image-5333\" src=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages5.png\" alt=\"\" width=\"1148\" height=\"293\" srcset=\"https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages5.png 1148w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages5-300x77.png 300w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages5-768x196.png 768w, https:\/\/www.collabim.cz\/akademie\/wp-content\/uploads\/2015\/02\/pages5-1024x261.png 1024w\" sizes=\"(max-width: 1148px) 100vw, 1148px\" \/><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Odkud_Collabim_stranky_ziskava\"><\/span>Odkud Collabim str\u00e1nky z\u00edsk\u00e1v\u00e1?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/www.collabim.cz\/akademie\/knihovna\/hodnoceni-kvality-vstupni-stranky-v-ppc-a-seo\/\" data-internallinksmanager029f6b8e52c=\"134\" title=\"Hodnocen\u00ed kvality vstupn\u00ed str\u00e1nky v PPC a SEO\">Vstupn\u00ed str\u00e1nky<\/a> z v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed,<\/li>\n<li style=\"text-align: justify;\">ru\u010dn\u011b nastaven\u00e1 c\u00edlov\u00e1 str\u00e1nka na detailu kl\u00ed\u010dov\u00e9ho slova,<\/li>\n<li style=\"text-align: justify;\">z odkaz\u016f (aktivit).<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Pokud ve sv\u00e9m projektu nem\u00e1te \u017e\u00e1dn\u00e1 kl\u00ed\u010dov\u00e1 slova a v\u00e1\u0161 web nen\u00ed \u00fam\u00edst\u011bn na \u017e\u00e1dn\u00fdch pozic\u00edch ve vyhled\u00e1va\u010d\u00edch, sekce Str\u00e1nky bude pr\u00e1zdn\u00e1.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Jak_sekce_Stranky_pracuje_s_klicovymi_slovy\"><\/span>Jak sekce Str\u00e1nky pracuje s kl\u00ed\u010dov\u00fdmi slovy?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"text-align: justify;\">Ned\u011bl\u00e1me rozd\u00edly mezi slovy s diakritikou a bez,<\/li>\n<li style=\"text-align: justify;\"><strong>slova v dvouslovn\u00e9 fr\u00e1zi nemus\u00ed b\u00fdt p\u0159esn\u011b u sebe<\/strong>, sta\u010d\u00ed, kdy\u017e jsou vzd\u00e1len\u00e1 do 100 znak\u016f<strong>,<\/strong><\/li>\n<li style=\"text-align: justify;\">u t\u0159\u00ed a v\u00edce slovn\u00fdch fr\u00e1z\u00ed nez\u00e1le\u017e\u00ed na tom, jak jsou jednotliv\u00e1 slova daleko od sebe.<\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Co_na_analyzu_obsahu_rikate\"><\/span>Co na anal\u00fdzu obsahu \u0159\u00edk\u00e1te?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/twitter.com\/collabim_cz\">Tweetn\u011bte n\u00e1m<\/a>, <a href=\"https:\/\/www.facebook.com\/collabim\">napi\u0161te na Facebook<\/a> nebo pod \u010dl\u00e1nek do koment\u00e1\u0159\u016f, budeme moc r\u00e1di. V p\u0159\u00ed\u0161t\u00edm \u010dl\u00e1nku si uk\u00e1\u017eeme co dal\u0161\u00edho nov\u00e1 sekce Str\u00e1nky um\u00ed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Collabim m\u00e1 novou sekci Str\u00e1nky, kter\u00e1 um\u00ed hledat kl\u00ed\u010dov\u00e1 slova v obsahu webu. V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na to, jak jednodu\u0161e dok\u00e1\u017ee ka\u017ed\u00fd se sekc\u00ed Str\u00e1nky pracovat. Anal\u00fdza obsahu webu &#8211; dopl\u0148te kl\u00ed\u010dov\u00e1 slova na d\u016fle\u017eit\u00fdch \u010d\u00e1stech str\u00e1nky TITLE, H1 nadpis, META description a t\u011blo str\u00e1nky. M\u00e1te v t\u011bchto \u010d\u00e1stech kl\u00ed\u010dov\u00e1 slova, na kter\u00e1&#8230; <a class=\"understrap-read-more-link\" href=\"https:\/\/www.collabim.cz\/akademie\/nova-analyza-obsahu\/\">Detail&nbsp;\u010dl\u00e1nku&nbsp;&#187;<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[161],"tags":[167,196,208,220,260],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nov\u00e1 anal\u00fdza obsahu<\/title>\n<meta name=\"description\" content=\"Collabim m\u00e1 novou sekci Str\u00e1nky, kter\u00e1 um\u00ed hledat kl\u00ed\u010dov\u00e1 slova v obsahu webu. 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