{"id":10978,"date":"2024-03-14T09:31:14","date_gmt":"2024-03-14T08:31:14","guid":{"rendered":"https:\/\/www.collabim.cz\/akademie\/?p=10978"},"modified":"2025-01-08T12:38:21","modified_gmt":"2025-01-08T11:38:21","slug":"aktualizace-kurzu-seo-workshop-a-pozvanka-na-seo-restart","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/aktualizace-kurzu-seo-workshop-a-pozvanka-na-seo-restart\/","title":{"rendered":"Aktualizace kurz\u016f, SEO workshop a pozv\u00e1nka na SEO restart"},"content":{"rendered":"

Upozorn\u011bn\u00ed:<\/strong> Po\u010det v\u00fdsledk\u016f ve vyhled\u00e1v\u00e1n\u00ed Google nov\u011b m\u016f\u017eete zobrazit p\u0159es tla\u010d\u00edtko N\u00e1stroje po prav\u00e9 stran\u011b obrazovky<\/a>.<\/p>\n

Od \u00fanora se objevilo pom\u011brn\u011b mnoho zaj\u00edmav\u00fdch ud\u00e1lost\u00ed. Jak u\u017e je u n\u00e1s zvykem, zapracovali jsme n\u011bkolik vylep\u0161en\u00ed – a krom\u011b toho jsme se usilovn\u011b v\u011bnovali i vzd\u011bl\u00e1vac\u00edm program\u016fm. Poj\u010fme se pod\u00edvat na v\u0161e podrobn\u011b.<\/p>\n

“Nasd\u00edlej mi to.”<\/strong><\/h3>\n

Pokud d\u011bl\u00e1te SEO n\u011bkomu dal\u0161\u00edmu, pravd\u011bpodobn\u011b mu v\u00fdsledky pravideln\u011b reportujete. Ob\u010das ale mo\u017en\u00e1 pot\u0159ebujete zabrouzdat p\u0159\u00edmo do \u00fa\u010dtu a uk\u00e1zat klientovi n\u011bjakou metriku. Pokud se v\u00e1\u0161 klient cht\u011bl v minulosti pod\u00edvat do projektu, bylo zapot\u0159eb\u00ed mu z\u0159\u00eddit u\u017eivatelsk\u00fd p\u0159\u00edstup p\u0159es spr\u00e1vu u\u017eivatel\u016f.<\/p>\n

To u\u017e nyn\u00ed nepot\u0159ebujete. Pokud chcete komukoliv jednodu\u0161e uk\u00e1zat n\u011bjakou str\u00e1nku v Collabimu, nov\u011b ji m\u016f\u017eete sd\u00edlet pomoc\u00ed jedin\u00e9ho kliknut\u00ed. P\u0159idali jsme toti\u017e tla\u010d\u00edtko pro sd\u00edlen\u00ed str\u00e1nky<\/strong>.<\/p>\n

\"\"<\/p>\n

Sta\u010d\u00ed si tedy otev\u0159\u00edt str\u00e1nku, kterou si p\u0159ejete n\u011bkomu zaslat, a kliknout na tla\u010d\u00edtko pro sd\u00edlen\u00ed. Nasd\u00edlenou str\u00e1nku si pak m\u016f\u017ee zobrazit kdokoliv, komu odkaz za\u0161lete – ani\u017e by pot\u0159eboval p\u0159\u00edstup do va\u0161eho \u00fa\u010dtu.<\/p>\n

Anal\u00fdza KGR v Pr\u016fzkumn\u00edku kl\u00ed\u010dov\u00fdch slov<\/strong><\/h3>\n

KGR<\/a> je obl\u00edben\u00e1 SEO metoda a Collabim v\u00e1m ji m\u016f\u017ee v\u00fdrazn\u011b usnadnit specifickou anal\u00fdzou. Nyn\u00ed se k anal\u00fdze dostanete je\u0161t\u011b snadn\u011bji – pokud toti\u017e slova ov\u011b\u0159ujete v Pr\u016fzkumn\u00edku kl\u00ed\u010dov\u00fdch slov<\/a><\/strong>, do filtru pro z\u00e1lo\u017eku Collabim datab\u00e1ze<\/em> jsme p\u0159idali tla\u010d\u00edtko, kter\u00e9 v\u00e1m umo\u017en\u00ed rychle spustit KGR<\/a> anal\u00fdzu.<\/p>\n

\"\"<\/p>\n

Z nuly na sto za 3,25 vte\u0159iny<\/strong><\/h3>\n

V posledn\u00edch m\u011bs\u00edc\u00edch hodn\u011b pracujeme na tom, abychom v\u00e1m u\u0161et\u0159ili drahocenn\u00fd \u010das. U\u017e jsme zrychlili n\u011bkolik funkc\u00ed a p\u0159ehled\u016f a tento m\u011bs\u00edc jsme op\u011bt nez\u016fstali pozadu.<\/p>\n

Zrychlen\u00ed seznamu str\u00e1nek<\/strong><\/h4>\n

Aktu\u00e1ln\u011b jsme si posv\u00edtili na seznam str\u00e1nek. Nyn\u00ed se seznam na\u010dte a\u017e 15x rychleji.<\/p>\n

\"\"<\/p>\n

Zrychlen\u00ed exportu v\u011bt\u0161\u00edho po\u010dtu slov<\/strong><\/h4>\n

U str\u00e1nek ale nez\u016fstalo. Exporty jsou obl\u00edbenou funkc\u00ed pro zpracov\u00e1n\u00ed vlastn\u00edch anal\u00fdz. Pokud ale m\u011b\u0159\u00edte tis\u00edce slov, pak je export zna\u010dn\u011b obs\u00e1hl\u00fd, co\u017e vyv\u00edj\u00ed tlak na v\u00fdpo\u010detn\u00ed techniku.<\/p>\n

D\u0159\u00edve jste si mo\u017en\u00e1 \u0159\u00edkali, \u017ee ne\u017e se obs\u00e1hl\u00fd export zpracoval, mo\u017en\u00e1 by trvalo m\u00e9n\u011b \u010dasu p\u0159epsat si slova do tabulky ru\u010dn\u011b. S t\u00edm u\u017e je konec a obs\u00e1hl\u00e9 exporty jsme nyn\u00ed v\u00fdrazn\u011b zrychlili<\/strong>.<\/p>\n

\"\"<\/p>\n

Odkazy a kl\u00ed\u010dov\u00e1 slova<\/strong><\/h3>\n

Na odkazech m\u016f\u017eete definovat tzv. anchor text, co\u017e je text odkazu, pod kter\u00fdm je schovan\u00fd samotn\u00fd link. To u\u017e jist\u011b zn\u00e1te.<\/p>\n

Nov\u011b v\u0161ak m\u016f\u017eete pou\u017e\u00edt anchor text odkazu pro p\u0159id\u00e1n\u00ed nov\u00e9ho kl\u00ed\u010dov\u00e9ho slova do m\u011b\u0159en\u00ed<\/strong>. To lze prov\u00e9st p\u0159i p\u0159id\u00e1n\u00ed nov\u00e9ho odkazu a stejn\u011b tak i p\u0159i editaci odkazu, kter\u00fd u\u017e m\u00e1te v projektu.<\/p>\n

Pokud p\u0159\u00edslu\u0161n\u00e9 slovo u\u017e m\u011b\u0159\u00edte v projektu, anchor text se stane odkazem na detail kl\u00ed\u010dov\u00e9ho slova.<\/p>\n

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Aktualizace SEO tr\u00e9ninku pro rok 2024<\/strong><\/h3>\n

Vyhl\u00ed\u017e\u00edte u\u017e jaro? Osv\u011b\u017eili jsme pro v\u00e1s na\u0161e kurzy. Minul\u00fd m\u011bs\u00edc jsme p\u0159epracovali kurz Vyhodnocov\u00e1n\u00ed n\u00e1vratnosti investice do SEO<\/a> a hned pot\u00e9 jsme se vrhli na n\u00e1\u0161 nejzn\u00e1m\u011bj\u0161\u00ed kurz – SEO tr\u00e9nink<\/a>.<\/p>\n

SEO tr\u00e9nink jsme takt\u00e9\u017e cel\u00fd p\u0159epracovali tak, aby kurz byl aktu\u00e1ln\u00ed i v tomto roce. P\u0159ibylo p\u00e1r nov\u00fdch kapitol, neaktu\u00e1ln\u00ed uk\u00e1zky s p\u016fvodn\u00edm designem Collabimu byly p\u0159eto\u010deny a stejn\u011b tak jsme p\u0159eto\u010dili i uk\u00e1zky z GA.<\/p>\n

\"\"<\/p>\n

Aktualizace kurzu 30 minut pr\u00e1ce = TOP10 na Google<\/strong><\/h3>\n

Ned\u00e1vno jsme tak\u00e9 vydali nov\u00fd kurz 30 minut pr\u00e1ce = TOP10 na Google<\/a>, kter\u00fd se podrobn\u011b zab\u00fdv\u00e1 metodou KGR za vyu\u017eit\u00ed um\u011bl\u00e9 inteligence. P\u016fvodn\u011b se jednalo pouze o bal\u00ed\u010dek na\u0161ich dosavadn\u00edch program\u016f.<\/p>\n

Jeliko\u017e byl o bal\u00ed\u010dek velk\u00fd z\u00e1jem, rozhodli jsme se kurz kompletn\u011b p\u0159epracovat od z\u00e1kladu<\/strong>. P\u0159ipravili jsme je\u0161t\u011b podrobn\u011bj\u0161\u00ed a rozs\u00e1hlej\u0161\u00ed obsah, ne\u017e nab\u00edzel p\u016fvodn\u00ed bal\u00ed\u010dek. Vznikl tak kompletn\u011b nov\u00fd a origin\u00e1ln\u00ed kurz, kter\u00fd v\u00e1s provede p\u0159\u00edpravou KGR obsahu za vyu\u017eit\u00ed efektivn\u00edch “prompt\u016f” v AI<\/a>.<\/p>\n

\"\"<\/p>\n

\u017div\u00fd SEO workshop je \u00fasp\u011b\u0161n\u011b za n\u00e1mi<\/strong><\/h3>\n

V minul\u00fdch novink\u00e1ch jsme avizovali n\u00e1\u0161 pl\u00e1novan\u00fd \u017eiv\u00fd SEO workshop. Workshop prob\u011bhl ve \u010dtvrtek 22.2.2024 v Praze a opravdu moc jsme si ho u\u017eili. Dan a Jarda pro jednou p\u0159edali sv\u00e9 v\u0161edn\u00ed n\u00e1le\u017eitosti koleg\u016fm a chopili se rol\u00ed \u0161kolitel\u016f. Celkem sedm \u00fa\u010dastn\u00edk\u016f provedli jak technick\u00fdmi z\u00e1klady, tak p\u0159edev\u0161\u00edm tvorbou a vyhodnocen\u00edm SEO obsahu.<\/p>\n

Pokud jste se nemohli nap\u0159. z \u010dasov\u00fdch d\u016fvod\u016f z\u00fa\u010dastnit, nezoufejte. U\u017e nyn\u00ed m\u00e1me jasno, \u017ee to jist\u011b nebyl n\u00e1\u0161 posledn\u00ed \u017eiv\u00fd workshop.<\/p>\n

“Nandej mi do hlavy tv\u00fd brouky…”<\/strong><\/h3>\n

Kdo by neznal obl\u00edbenou p\u00edsni\u010dku Amerika od nem\u00e9n\u011b obl\u00edben\u00e9 Lucie. Za velkou lou\u017ei se vydal i Dalibor a to \u010d\u00e1ste\u010dn\u011b z rekrea\u010dn\u00edch a z\u00e1rove\u0148 ze studijn\u00edch d\u016fvod\u016f. Z coloradsk\u00fdch sjezdovek dosvi\u0161t\u011bl a\u017e na slunn\u00e9 z\u00e1padn\u00ed pob\u0159e\u017e\u00ed a z cel\u00e9 cesty si dom\u016f odvezl marketingov\u00e1 kouzla, kter\u00e1 na Dalibora velmi zap\u016fsobila.<\/p>\n

A aby nez\u016fstalo jen u vypr\u00e1v\u011bn\u00ed historek v kancel\u00e1\u0159i, rozhodl se Dalibor pod\u011blit o sv\u00e9 z\u00e1\u017eitky prost\u0159ednictv\u00edm mal\u00e9ho webin\u00e1\u0159e<\/strong>. Webin\u00e1\u0159 prob\u011bhl ve \u010dtvrtek 22.2.2024 (ano, ve stejn\u00fd den jako workshop :-)). Z\u00e1znam z webin\u00e1\u0159e jsme posl\u00e9ze za\u0159adili mezi bonusov\u00e9 kapitoly SEO tr\u00e9ninku<\/strong>, tud\u00ed\u017e kdo se webin\u00e1\u0159e nemohl z\u00fa\u010dastnit (t\u0159eba proto, \u017ee byl na workshopu), najde ho v lev\u00e9m menu kurzu.<\/p>\n

\"\"<\/p>\n

Potk\u00e1me se na SEO restartu?<\/strong><\/h3>\n

I letos agentura Taste<\/a> p\u0159ipravila konferenci SEO restart<\/a>. Jedn\u00e1 se ji\u017e o des\u00e1t\u00fd ro\u010dn\u00edk pln\u00fd p\u0159edn\u00e1\u0161ek a diskus\u00ed o SEO. Programem bude prov\u00e1zet Michael Koch a t\u011b\u0161it se m\u016f\u017eete nap\u0159. na t\u00e9mata jako um\u011bl\u00e1 inteligence a SEO anal\u00fdzy, efektivn\u00ed komunikace s v\u00fdvoj\u00e1\u0159sk\u00fdmi t\u00fdmy nebo zac\u00edlen\u00ed v r\u00e1mci SEO kampan\u011b a mnoho dal\u0161\u00edho.<\/p>\n

\"\"<\/p>\n

Jeliko\u017e jsou Taste na\u0161i kamar\u00e1di, m\u00e1me pro v\u00e1s mal\u00fd bonus. Pro na\u0161e klienty agentura zajistila slevov\u00fd kup\u00f3n na vstupenku<\/strong>.<\/p>\n

Pokud byste si p\u0159\u00e1li z\u00fa\u010dastnit se konference, napi\u0161te n\u00e1m na info@collabim.com a my v\u00e1m slevov\u00fd k\u00f3d r\u00e1di za\u0161leme<\/strong>.<\/p>\n

My u\u017e se na konferenci moc t\u011b\u0161\u00edme. Co vy?<\/p>\n

Um\u011bl\u00e1 inteligence v Collabimu?<\/strong><\/h3>\n

Moment\u00e1ln\u011b pracujeme na nov\u00e9m n\u00e1stroji, se kter\u00fdm bude tvorba nov\u00e9ho SEO obsahu je\u0161t\u011b jednodu\u0161\u0161\u00ed. N\u00e1stroj jsme pojmenovali AI<\/a> Content Creator<\/strong>. Prost\u0159ednictv\u00edm n\u011bkolika snadn\u00fdch krok\u016f v\u00e1m pom\u016f\u017ee p\u0159ipravit obsah va\u0161eho \u010dl\u00e1nku. Cel\u00fd proces bude extr\u00e9mn\u011b rychl\u00fd a oproti klasick\u00e9mu ChatGPT<\/a> bude n\u00e1stroj obohacen o vstupn\u00ed data p\u0159\u00edmo z na\u0161\u00ed datab\u00e1ze.<\/p>\n

AI Content Creator zat\u00edm v Collabimu je\u0161t\u011b nen\u00ed dostupn\u00fd, aktu\u00e1ln\u011b prob\u00edh\u00e1 testov\u00e1n\u00ed alfa verze<\/strong>, abychom n\u00e1stroj co nejl\u00e9pe odladili. Ka\u017edop\u00e1dn\u011b ji\u017e brzy se m\u016f\u017eete t\u011b\u0161it na zbrusu novou funkci, kter\u00e1 v\u00e1m psan\u00ed \u010dl\u00e1nku je\u0161t\u011b v\u00edce uleh\u010d\u00ed!<\/p>\n

Nov\u00e9 \u010dl\u00e1nky v na\u0161\u00ed Akademii<\/strong><\/h3>\n

Posledn\u00ed velk\u00fd update Google ohl\u00e1sil naposledy v listopadu minul\u00e9ho roku a od t\u00e9 doby bylo ticho po p\u011b\u0161in\u011b. I kdy\u017e ne tak docela. B\u011bhem \u00fanora jsme toti\u017e zaznamenali n\u011bkolik indici\u00ed, kter\u00e9 nasv\u011bd\u010dovaly tomu, \u017ee Google v posledn\u00ed dob\u011b hojn\u011b testuje v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed.<\/p>\n

Co bylo v\u0161ak z\u00e1sadn\u00ed – v\u0161imli jsme si, \u017ee zn\u00e1m\u00fd oper\u00e1tor “allintitle:” za\u010dal b\u011bhem \u00fanora fungovat jinak ne\u017e obvykle<\/strong>. Z d\u0159\u00edve pom\u011brn\u011b p\u0159esn\u00e9 shody se tak po pou\u017eit\u00ed zobrazovaly v\u00fdsledky ve velmi voln\u00e9 shod\u011b.<\/p>\n

Podrobn\u011b jsme testovali a ov\u011b\u0159ovali a nakonec jsme informovali prost\u0159ednictv\u00edm \u010dl\u00e1nku Zm\u011bna v oper\u00e1toru \u201callintitle:\u201d na Google?<\/a>.<\/p>\n

Situaci jsme nad\u00e1le sledovali a zanedlouho se oper\u00e1tor vr\u00e1til op\u011bt do p\u016fvodn\u00edho stavu. Pot\u00e9, co jsme si ov\u011b\u0159ili v\u00fdsledky, v\u0161e jsme shrnuli v navazuj\u00edc\u00edm \u010dl\u00e1nku Pro\u010d Google zm\u011bnil oper\u00e1tor \u201callintitle:\u201d<\/a>.<\/p>\n

Bylo tedy z\u0159ejm\u00e9, \u017ee Google pracuje na n\u011bjak\u00fdch v\u011bt\u0161\u00edch \u00faprav\u00e1ch. Dlouho toti\u017e nevydal \u017e\u00e1dn\u00fd v\u011bt\u0161\u00ed update a v\u00fdsledky vyhled\u00e1v\u00e1n\u00ed se v posledn\u00edm m\u011bs\u00edci ob\u010das magicky prom\u011bnily.<\/p>\n

Po\u010d\u00e1tkem b\u0159ezna se v\u0161e potvrdilo. Google po dlouh\u00e9 dob\u011b vydal hned dv\u011b aktualizace najednou – update algoritmu vyhled\u00e1va\u010de<\/a><\/strong> a udpate syst\u00e9m\u016f pro kontrolu spamu ve vyhled\u00e1v\u00e1n\u00ed<\/strong>. Podrobnosti najdete v \u010dl\u00e1nku B\u0159eznov\u00fd Core update a Spam update<\/a> v na\u0161em SEO zpravodajstv\u00ed.<\/p>\n

Tak to je prozat\u00edm v\u0161e a zase se brzy ozveme! P\u0159edpokl\u00e1d\u00e1me, \u017ee to bude dal\u0161\u00ed zrychlen\u00ed. \ud83d\ude42<\/p>\n","protected":false},"excerpt":{"rendered":"

Upozorn\u011bn\u00ed: Po\u010det v\u00fdsledk\u016f ve vyhled\u00e1v\u00e1n\u00ed Google nov\u011b m\u016f\u017eete zobrazit p\u0159es tla\u010d\u00edtko N\u00e1stroje po prav\u00e9 stran\u011b obrazovky. Od \u00fanora se objevilo pom\u011brn\u011b mnoho zaj\u00edmav\u00fdch ud\u00e1lost\u00ed. Jak u\u017e je u n\u00e1s zvykem, zapracovali jsme n\u011bkolik vylep\u0161en\u00ed – a krom\u011b toho jsme se usilovn\u011b v\u011bnovali i vzd\u011bl\u00e1vac\u00edm program\u016fm. Poj\u010fme se pod\u00edvat na v\u0161e podrobn\u011b. “Nasd\u00edlej mi to.” Pokud… Detail \u010dl\u00e1nku »<\/a><\/p>\n","protected":false},"author":31,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[],"tags":[],"acf":[],"yoast_head":"\nAktualizace kurz\u016f, SEO workshop a pozv\u00e1nka na SEO restart \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"Aktualizace kurz\u016f, SEO workshop a pozv\u00e1nka na SEO restart \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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