{"id":1067,"date":"2013-10-15T10:06:35","date_gmt":"2013-10-15T09:06:35","guid":{"rendered":"https:\/\/ja.collabim.com\/?p=1067"},"modified":"2019-07-12T11:51:48","modified_gmt":"2019-07-12T09:51:48","slug":"zaludnosti-pri-mereni-pozic-v-google-2","status":"publish","type":"post","link":"https:\/\/www.collabim.cz\/akademie\/zaludnosti-pri-mereni-pozic-v-google-2\/","title":{"rendered":"Z\u00e1ludnosti p\u0159i m\u011b\u0159en\u00ed pozic v Google, \u010d\u00e1st 2."},"content":{"rendered":"

V tomto \u010dl\u00e1nku sep\u00ed\u0161i dal\u0161\u00ed zku\u0161enosti, kter\u00e9 jsem z\u00edskal s m\u011b\u0159en\u00edm pozic po vyd\u00e1n\u00ed p\u016fvodn\u00edho \u010dl\u00e1nku\u00a0Z\u00e1ludnosti p\u0159i m\u011b\u0159en\u00ed pozic v Google<\/a>.<\/p>\n

Personalizace<\/h3>\n

V p\u0159edchoz\u00edm \u010dl\u00e1nku jsem psal o mo\u017enostech vypnut\u00ed personalizace pomoc\u00ed parametru pws=0. Tento parametr ale Google podle na\u0161ich zku\u0161enost\u00ed ji\u017e nebere v potaz, proto nem\u00e1 smysl ho pou\u017e\u00edvat<\/strong>. Pro testov\u00e1n\u00ed pozic ve vyhled\u00e1va\u010d\u00edch je nejvhodn\u011bj\u0161\u00ed pou\u017e\u00edt anonymn\u00ed okno prohl\u00ed\u017ee\u010de.<\/p>\n

<\/a>Geografick\u00e9 um\u00edst\u011bn\u00ed hledaj\u00edc\u00edho<\/h3>\n

Google st\u00e1le v\u00edce upravuje v\u00fdsledky hled\u00e1n\u00ed podle lokality u\u017eivatele. V mal\u00e9m experimentu otestujeme pomoc\u00ed n\u00e1stroje AdPreview<\/a> v\u00fdsledky hled\u00e1n\u00ed pro kl\u00ed\u010dov\u00e9 slovo<\/a> slevy<\/strong> pro Prahu a Brno.<\/p>\n

\"slevy_praha\"<\/a><\/p>\n

Obr\u00e1zek 1<\/strong>: Prvn\u00ed 4 v\u00fdsledky kl\u00ed\u010dov\u00e9ho slova slevy<\/strong> p\u0159i hled\u00e1n\u00ed z Prahy<\/em><\/p>\n

\"slevy_brno\"<\/a><\/p>\n

Obr\u00e1zek 2<\/strong>: Prvn\u00ed 4 v\u00fdsledky kl\u00ed\u010dov\u00e9ho slova slevy<\/strong> p\u0159i hled\u00e1n\u00ed z Brna<\/em><\/p>\n

V\u00fdsledky jsou na prvn\u00ed pohled dost rozd\u00edln\u00e9. Brn\u011bnsk\u00e1 verze v\u00fdsledk\u016f odkazuje nap\u0159. na konkr\u00e9tn\u00ed podstr\u00e1nky slevomat.cz\/brno a zapakatel.cz\/cs\/brno\/. Obsahuje tak\u00e9 web<\/a> brnomat.cz, kter\u00fd v pra\u017esk\u00fdch v\u00fdsledc\u00edch na prvn\u00ed str\u00e1nce v\u016fbec nen\u00ed.<\/p>\n

Um\u00edst\u011bn\u00ed hledaj\u00edc\u00edho ovliv\u0148uje tak\u00e9 tzv.\u00a0V\u00fdsledky s adresou provozovny<\/strong>, viz p\u0159edchoz\u00ed \u010dl\u00e1nek<\/a>. Hledan\u00fd dotaz nemus\u00ed nutn\u011b obsahovat nap\u0159. jm\u00e9no m\u011bsta (pap\u00edrnictv\u00ed praha<\/em>). V\u00fdsledky s adresou provozovny se budou li\u0161it i v p\u0159\u00edpad\u011b hled\u00e1n\u00ed obecn\u00e9ho slova pap\u00edrnictv\u00ed<\/em>:<\/p>\n

\"papirnictvi_praha\"<\/a><\/p>\n

Obr\u00e1zek 3<\/strong>: V\u00fdsledky s adresou provozovny kl\u00ed\u010dov\u00e9ho slova pap\u00edrnictv\u00ed<\/strong> p\u0159i hled\u00e1n\u00ed z Prahy<\/em><\/p>\n

\"papirnictvi_brno\"<\/a><\/p>\n

Obr\u00e1zek 4<\/strong>: V\u00fdsledky s adresou provozovny kl\u00ed\u010dov\u00e9ho slova\u00a0pap\u00edrnictv\u00ed<\/strong>\u00a0p\u0159i hled\u00e1n\u00ed z Brna<\/em><\/p>\n

Jazyk prohl\u00ed\u017ee\u010de<\/h3>\n

Google v\u00fdsledky p\u0159izp\u016fsobuje i podle preferovan\u00e9ho jazyka v prohl\u00ed\u017ee\u010di (HTTP<\/a> hlavi\u010dka Accept-Language). Standardn\u00ed Accept-Language pro \u010desk\u00e9 prohl\u00ed\u017ee\u010de je cs-CZ <\/em>nebo jen cs<\/em>.\u00a0Sv\u016fj Accept-Language zjist\u00edte nap\u0159\u00edklad na str\u00e1nce\u00a0whatheaders.com<\/a>.<\/p>\n

P\u0159i experimentu jsem op\u011bt zkusit vyhledat slovo slevy<\/strong>. Nejd\u0159\u00edve jsem v Chrome nastavil Accept-Language na cs-CZ<\/em> a pot\u00e9 na en-US<\/em> (volba Angli\u010dina, Spojen\u00e9 st\u00e1ty<\/em> v jazykov\u00e9m nastaven\u00ed Chrome).<\/p>\n

V\u00fdsledky se li\u0161ily jen o p\u00e1r pozic. Konkr\u00e9tn\u00ed weby a c\u00edlov\u00e9 str\u00e1nky ve v\u00fdsledc\u00edch byly u obou jazykov\u00fdch nastaven\u00edch t\u00e9m\u011b\u0159 identick\u00e9. Zaj\u00edmavost\u00ed byla pouze absence webu<\/a> 5060.cz (2. str\u00e1nka) u v\u00fdsledk\u016f vr\u00e1cen\u00fdch v p\u0159\u00edpad\u011b Accept-Language =\u00a0en-US<\/em>.<\/p>\n

Z\u00e1v\u011br<\/span><\/h3>\n

Dle m\u00fdch zku\u0161enost\u00ed dnes o personalizaci v\u00fdsledk\u016f rozhoduje p\u0159edev\u0161\u00edm geografick\u00e9 um\u00edst\u011bn\u00ed hledaj\u00edc\u00edho<\/strong> a velmi omezen\u011b i jazyk prohl\u00ed\u017ee\u010de (Accept-Language) nebo jazyk rozhran\u00ed Google (parametr hl=<\/em>\u00a0v URL). Paradoxn\u011b si z praxe napamatuji snad \u017e\u00e1dn\u00fd p\u0159\u00edklad, kdy bych narazil na personalizaci v\u00fdsledk\u016f na z\u00e1klad\u011b historie m\u00e9ho p\u0159edchoz\u00edho hled\u00e1n\u00ed. Vyu\u017e\u00edv\u00e1n\u00ed anonymn\u00edho okna prohl\u00ed\u017ee\u010de tedy m\u00e1 smysl, ale osobn\u011b mysl\u00edm, \u017ee je dost p\u0159ece\u0148ovan\u00e9 (opravte m\u011b, jestli m\u00e1te jinou zku\u0161enost).<\/p>\n

Pro spr\u00e1vn\u00e9 vyhodnocov\u00e1n\u00ed geograficky personalizovan\u00fdch v\u00fdsledk\u016f si nov\u011b m\u016f\u017eete v Collabimu nastavit lokalitu, pro kterou chcete personalizovan\u00e9 v\u00fdsledky analyzovat<\/strong>, viz sekce “Nastaven\u00ed webu”.\u00a0V\u00fdchoz\u00ed nastaven\u00ed pro Google CZ je Praha.<\/p>\n

Ano, pokud si nastav\u00edte sv\u00e9 um\u00edst\u011bn\u00ed na Prahu a jste e-shop z celorepublikovou p\u016fsobnost\u00ed, budou v\u00fdsledky v Brn\u011b trochu jin\u00e9<\/strong>. Op\u011bt jsme ale u sledov\u00e1n\u00ed trend\u016f m\u00edsto absolutn\u00edch \u010d\u00edsel. Pokud v\u00e1\u0161 web ve vyhled\u00e1va\u010d\u00edch kontinu\u00e1ln\u011b roste nebo se propad\u00e1, bude t\u00e9m\u011b\u0159 jist\u011b r\u016fst nebo se propadat shodn\u011b v Praze, Brn\u011b, Ostrav\u011b i A\u0161i i kdy\u017e absolutn\u00ed pozice se budou li\u0161it.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

V tomto \u010dl\u00e1nku sep\u00ed\u0161i dal\u0161\u00ed zku\u0161enosti, kter\u00e9 jsem z\u00edskal s m\u011b\u0159en\u00edm pozic po vyd\u00e1n\u00ed p\u016fvodn\u00edho \u010dl\u00e1nku\u00a0Z\u00e1ludnosti p\u0159i m\u011b\u0159en\u00ed pozic v Google. Personalizace V p\u0159edchoz\u00edm \u010dl\u00e1nku jsem psal o mo\u017enostech vypnut\u00ed personalizace pomoc\u00ed parametru pws=0. Tento parametr ale Google podle na\u0161ich zku\u0161enost\u00ed ji\u017e nebere v potaz, proto nem\u00e1 smysl ho pou\u017e\u00edvat. Pro testov\u00e1n\u00ed pozic ve vyhled\u00e1va\u010d\u00edch… Detail \u010dl\u00e1nku »<\/a><\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[163],"tags":[218],"acf":[],"yoast_head":"\nZ\u00e1ludnosti p\u0159i m\u011b\u0159en\u00ed pozic v Google, \u010d\u00e1st 2. \u21d2 Collabim.cz \u2714\ufe0f<\/title>\n<meta name=\"description\" content=\"Z\u00e1ludnosti p\u0159i m\u011b\u0159en\u00ed pozic v Google, \u010d\u00e1st 2. \u21d2 v\u0161e co pot\u0159ebujete v\u011bd\u011bt \u2714\ufe0f SEO rady \u2714\ufe0f a SEO tipy. 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